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RIDING
THE LION
STARTING, GROWING, SURVIVING
(AND NOT GETTING EATEN)
GROW UP START UP GROW FORWARD
FUELED BY
COMPETITION
…STILL COMPETING
GEN X ATTITUDE
•  Skeptical
•  Self-reliant
•  Cynical
•  Change as a constant
•  Had to fight for…
Our voice
Our impact
Our seat at the table
VORACIOUS CURIOSITY
ENTREPRENEURIAL GENES
PUSH #1
20 YEARS AGO
CAREER MOVE #1
CAREER MOVE #2
CAREER MOVE #3
HACK FLACKè
10 YEARS AGO
FRONT SEAT TO A
STARTUP
Inspiration to Operation
Micromanage damage
Danger of hierarchy
Power of communication
PUSH #2
NO JOB = CREATE ONE
•  Didn’t know what
we didn’t know
•  Willing to do it differently
•  Democratization of
communication
•  Delivered nationally
•  Handled strategy to tactics
•  Extended teams
GROW IN TOUGH TIMES
STATE OF TRIAGE
24
OUR VALUE
Counsel . Connections . Content
OUR VALUE
Paid Owned Earned Organic
EVANGELISTS
Where We Live
STRANGERS STAKEHOLDERS FANS
PUSH #3: 1 YEAR AGO
FIND YOUR TRIBE
Sherpas
Support System
Strengths Partners
Perspective Givers
Devil’s Advocates
FIND YOUR PERSON
Support System
Devil’s Advocate
Bringer of Balance
Perspective Giver
7 LESSONS
LEARNED
DO YOU HAVE THE
SAME DEFINITION?
(THIS IS CRAP)
OPTIMISTS
+ PESSIMISTS
(CHEER) LEAD
KNOW YOUR WHY
OUR CORE
Vocal & visible values
A Strengths culture
Invest in employees
•  Grow leaders
•  Cross train
•  Prof Dev Budgets
LEAVE THE ECHO
CHAMBER
OUR CORE
Ownership Thinking
§  Open Book
§  Crowdsource Biz Plans
§  Start. Stop. Continue.
§  Flat Org Structure
§  and…
EVERYONE
IS RED SKY

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