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Weary Women?
Reconstructing
retirement in the
21st Century
Presentation at
6th WU Symposium on
International Business
Communication
DISCOURSE AT/ON/AS WORK
December 2013

@ageatwork
http://ageatwork.wordpress.com

Katrina Pritchard
and
Rebecca Whiting
Research part funded by
Richard Benjamin Trust
(Early Career Award 1103)
© 2013 Katrina Pritchard and Rebecca Whiting. All rights reserved.
Retirement:
at/on/as not work

@ageatwork

http://ageatwork.wordpress.com
‘Traditional’ retirement


Retirement as „not work‟; an entry marker for old age
associated with termination of paid employment



Early retirement as an opportunity to open up the labour
market (1970‟s to 1990‟s) (Walker 2005)



Now radical shift towards later (state support) for retirement
and for (various forms of) working longer



Robertson (2001) represents the issues surrounding retirement
as individual: “health vs. wealth”; “push vs. pull”



Recent research problematizing focus on retirement as an
individual issue (e.g. Loretto and Vickerstaff, 2013)

@ageatwork

http://ageatwork.wordpress.com
Current (political) imperatives
 Extend

working lives

 Ensure

successful ageing (Rudman, 2006;
Rozanova, 2010)

 Promote

2009)

a „responsibilitization agenda‟ (Asquith

 Address

tensions with issues/initiatives related to
youth unemployment

@ageatwork

http://ageatwork.wordpress.com
Wearies
 Wearies:

Retirees‟

„Working, Entrepreneurial and Active

 Pensioners

who find it hard to get paid
employment because of their age but who
cannot afford to retire (Future
Foundation, 2011)

 This

will make them “innovative and
entrepreneurial contributors to the UK
economy” (Daily Mail, 2012)

@ageatwork

http://ageatwork.wordpress.com
Age/Gender:
The double/triple
jeopardy of the older
woman

@ageatwork

http://ageatwork.wordpress.com
The problem older woman
 Older

women encounter double jeopardy due to
intersection of age and gender (Duncan and
Loretto, 2004)

 Or

triple jeopardy (Granleese and
Sayer, 2006), given the positive associations
between beauty, femininity and youth
(Trethewey, 1999)

 Are

positioned as “cranky” within
organizational, welfare and biological discourses
(Irni, 2009) in contrast to the notion of peace and
serenity in retirement

@ageatwork

http://ageatwork.wordpress.com
The problem older woman
 Less

clear separation between paid and unpaid
work

 More

divergent working lives and less access to
funding for retirement (e.g. pension)

 Particularly

in terms of those currently
approaching retirement, more focus on domestic
responsibilities even in dual-earner couples
(Loretto and Vickerstaff, 2013)

@ageatwork

http://ageatwork.wordpress.com
Discursive construction
 Of:





(old) age (Gullette, 2004
age(ing) at work (Fineman, 2011)
age categories such as older workers (Riach, 2007;
Rudman and Molke, 2009; Ainsworth and Hardy,
2012)

 Thus

from a discursive perspective age (and
categories thereof) is not neutral but
(re)produced within complex circuits of societal
and organizational (in)action

@ageatwork

http://ageatwork.wordpress.com
Intersection of age and gender
 Age/Gender

intersections emerging as a
particular area of research focus

 Age

research starting to „piggyback‟ on more
established critical and discursive perspectives in
gender research

 Some

attention to visual rhetoric particularly their
presentation within organizational documents
(annual reports e.g. Davison, 2010 and recruitment
brochures e.g. Hancock and Tyler, 2007)

@ageatwork

http://ageatwork.wordpress.com
Our research context:
Visual images in online
news

@ageatwork

http://ageatwork.wordpress.com
Discourse and the genre of
online news
A


pragmatic, inclusive definition of discourse:
“written documents, verbal reports, artwork, spoken
words, pictures, symbols, buildings and other
artefacts” (Phillips et al, 2004: 636)

 Online





news:

“media spectacle” (Tan, 2011:169)
neglected in organizational studies (Mautner, 2005)
“a theme-based group of news objects held
together graphically overlapping with other such
groups and undergoing progressive updating” (Lewis
2003: 97)

@ageatwork

http://ageatwork.wordpress.com
The visual within this genre
 Acker

(2012): media images as one of seven
emerging areas ripe for empirical investigation in
gender studies

 We

focus empirically on stock images:
constructed photographs

 “we

gradually come to accept them as showing
us how the world really is” (Machin and Van
Leeuwen, 2007: 157)

@ageatwork

http://ageatwork.wordpress.com
Methodological
approach:
Archaeological and
dialogical methods

@ageatwork

http://ageatwork.wordpress.com
Data collection
 Data

from UK online news was collected
systematically using internet tools in a daily
automated search process over 150 days during
2011/2

 Identified

120 usable photographs

 Reduced

to sample of 16 after initial review

 Analytical

„Wearies‟

@ageatwork

focus here on two representations of

http://ageatwork.wordpress.com
Visual analysis
 Based

on Meyer et. al (2013) we can describe our
two stage approach as incorporating:


Archaeological Analysis: Our own (separate and
joint) analytical review of the images



Dialogical Analysis: Group photo-elicitation
workshops with 23 participants returning comment
sheets

@ageatwork

http://ageatwork.wordpress.com
Archaeological analysis
 Davison(2010):


Physical attributes, dress, physical artefacts, and
interpersonal representations

 Rose


Analysis of portraits

(2001):

subject positions, absences, contradictions,
similarities/differences with other images,
persuasiveness, complexities

@ageatwork

http://ageatwork.wordpress.com
What are your impressions of
these photos?


We would like to retain, display and share the comments you produce
today on these photos for use in our research project including future
academic conferences, seminars and publications.



You have a choice as to whether to share the comments you produce:
 If you do not consent to your comments being reproduced (in electronic
or print form) for educational and/or non commercial purposes then
please do not hand in your picture at the end of this session.
 If you hand in your comments at the end of the session you are
consenting to these being reproduced (in electronic or print form) for
educational and/or non commercial purposes.
 You may withdraw your consent subsequently by emailing the authors
and quoting your participant number N/N



The names of those who provide comments will not be recorded or
identified.



Any questions? If you later have any questions or concerns about the use of
these comments please email Katrina at any time (k.pritchard@bbk.ac.uk).



The rights for these images have been purchased by the researchers for use
in this exercise and must not be reproduced without permission

@ageatwork

http://ageatwork.wordpress.com
Weary Women

@ageatwork

http://ageatwork.wordpress.com
Real image/Alamy

Mark Baigent Life/ Alamy

@ageatwork

http://ageatwork.wordpress.com
@ageatwork

http://ageatwork.wordpress.com
Real image/Alamy

@ageatwork

http://ageatwork.wordpress.com
Our analysis
 Text



vs. Image:

„pensioners‟ vs. image of a sole female
work vs. domestic setting

 Image:




@ageatwork

Calculator (dated, technology, big
buttons)
„W.E.A.R.Y vs. weary, worried, worn out
(hand over mouth)

http://ageatwork.wordpress.com
Participant reactions
 Woman



:

“androgynous”, “masculine”
“widow”, “spinster”, “no wedding ring”

 “confused”,
 What




“vulnerable”, “overwhelmed”

is she doing?

“obviously can‟t understand basic maths”
“thoughtful … she knows what she is doing, ordered
papers, calculator at the ready”
“could be tax [advisor], going through someone
else‟s bills”

@ageatwork

http://ageatwork.wordpress.com
@ageatwork

http://ageatwork.wordpress.com
Mark Baigent Life/ Alamy

@ageatwork

http://ageatwork.wordpress.com
Our analysis
 Text



vs. Image:

„they‟ and „pensioners‟ vs. image of a sole
female
work vs. domestic setting

 Image:





@ageatwork

Colour scheme (woman blends)
Money (bills vs. comfortable, but dated
home)
„W.E.A.R.Y vs. weary, worried, worn out

http://ageatwork.wordpress.com
Participant reactions
 Woman:


“middle class”, “has family”

 “stress”


Several participants suggested less
confused than previous image

 What



@ageatwork

“worried” “concerned”

is she doing?

“the problems of the comfortably off
retired”
“planning ahead? „can I afford to stay in
this house?‟”
http://ageatwork.wordpress.com
Weary women: issues raised
 Gendering




of the images:

Assumptions made about the present woman and
the absent man
Subject position of the „female pensioner‟
Compare/contrast with media representations
women across the life course

 Disconnect

between W.E.A.R.Y and „weary‟: does
this undermine even ridicule idea of older
entrepreneur?

@ageatwork

http://ageatwork.wordpress.com
Weary women: issues raised
 Methodological

challenges:



Complexity of online news



Production vs. consumption
 Our

consumption of data from online news
 Our (re)production in different form for photo-elicitation


Photo-elicitation exercise
 discursive

fragments
 more emotional commentary than in our own analysis –
why?

@ageatwork

http://ageatwork.wordpress.com
Alternative constructions

@ageatwork

http://ageatwork.wordpress.com
Alternative Constructions
 These

images are reproduced with kind permission
of Lorna Warren; Sheffield Institute for Studies in
Ageing (SISA) and Chris and Janet whose images
follow

 Copyright

belongs to the Representing Self Representing Ageing project, funded by the New
Dynamics of Ageing cross-council research
programme (grant number: RES-356-25-0040)

 For

more information see the Look At Me! website:
www.representing-ageing.com

@ageatwork

http://ageatwork.wordpress.com
Chris in collaboration
with Laura Richardson
"What I discovered doing the
re-enactment was that I really
wanted to see myself as the
performer but I found when I
looked at the photos that I
was quite comfortable looking
at myself as I really am."

Copyright: Representing Self - Representing
Ageing project, funded by the New Dynamics
of Ageing cross-council research programme
(grant number: RES-356-25-0040).

@ageatwork

http://ageatwork.wordpress.com
Janet in collaboration
with Sandra Thomas
"I was exploring images of
myself in a mirror.…
exploring make-up as a
mask and as an
enhancement."

Copyright: Representing Self - Representing
Ageing project, funded by the New Dynamics
of Ageing cross-council research programme
(grant number: RES-356-25-0040).

@ageatwork

http://ageatwork.wordpress.com

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Weary women: Re-thinking retirement in the 21st century, Vienna 2013

  • 1. Weary Women? Reconstructing retirement in the 21st Century Presentation at 6th WU Symposium on International Business Communication DISCOURSE AT/ON/AS WORK December 2013 @ageatwork http://ageatwork.wordpress.com Katrina Pritchard and Rebecca Whiting Research part funded by Richard Benjamin Trust (Early Career Award 1103) © 2013 Katrina Pritchard and Rebecca Whiting. All rights reserved.
  • 3. ‘Traditional’ retirement  Retirement as „not work‟; an entry marker for old age associated with termination of paid employment  Early retirement as an opportunity to open up the labour market (1970‟s to 1990‟s) (Walker 2005)  Now radical shift towards later (state support) for retirement and for (various forms of) working longer  Robertson (2001) represents the issues surrounding retirement as individual: “health vs. wealth”; “push vs. pull”  Recent research problematizing focus on retirement as an individual issue (e.g. Loretto and Vickerstaff, 2013) @ageatwork http://ageatwork.wordpress.com
  • 4. Current (political) imperatives  Extend working lives  Ensure successful ageing (Rudman, 2006; Rozanova, 2010)  Promote 2009) a „responsibilitization agenda‟ (Asquith  Address tensions with issues/initiatives related to youth unemployment @ageatwork http://ageatwork.wordpress.com
  • 5. Wearies  Wearies: Retirees‟ „Working, Entrepreneurial and Active  Pensioners who find it hard to get paid employment because of their age but who cannot afford to retire (Future Foundation, 2011)  This will make them “innovative and entrepreneurial contributors to the UK economy” (Daily Mail, 2012) @ageatwork http://ageatwork.wordpress.com
  • 6. Age/Gender: The double/triple jeopardy of the older woman @ageatwork http://ageatwork.wordpress.com
  • 7. The problem older woman  Older women encounter double jeopardy due to intersection of age and gender (Duncan and Loretto, 2004)  Or triple jeopardy (Granleese and Sayer, 2006), given the positive associations between beauty, femininity and youth (Trethewey, 1999)  Are positioned as “cranky” within organizational, welfare and biological discourses (Irni, 2009) in contrast to the notion of peace and serenity in retirement @ageatwork http://ageatwork.wordpress.com
  • 8. The problem older woman  Less clear separation between paid and unpaid work  More divergent working lives and less access to funding for retirement (e.g. pension)  Particularly in terms of those currently approaching retirement, more focus on domestic responsibilities even in dual-earner couples (Loretto and Vickerstaff, 2013) @ageatwork http://ageatwork.wordpress.com
  • 9. Discursive construction  Of:    (old) age (Gullette, 2004 age(ing) at work (Fineman, 2011) age categories such as older workers (Riach, 2007; Rudman and Molke, 2009; Ainsworth and Hardy, 2012)  Thus from a discursive perspective age (and categories thereof) is not neutral but (re)produced within complex circuits of societal and organizational (in)action @ageatwork http://ageatwork.wordpress.com
  • 10. Intersection of age and gender  Age/Gender intersections emerging as a particular area of research focus  Age research starting to „piggyback‟ on more established critical and discursive perspectives in gender research  Some attention to visual rhetoric particularly their presentation within organizational documents (annual reports e.g. Davison, 2010 and recruitment brochures e.g. Hancock and Tyler, 2007) @ageatwork http://ageatwork.wordpress.com
  • 11. Our research context: Visual images in online news @ageatwork http://ageatwork.wordpress.com
  • 12. Discourse and the genre of online news A  pragmatic, inclusive definition of discourse: “written documents, verbal reports, artwork, spoken words, pictures, symbols, buildings and other artefacts” (Phillips et al, 2004: 636)  Online    news: “media spectacle” (Tan, 2011:169) neglected in organizational studies (Mautner, 2005) “a theme-based group of news objects held together graphically overlapping with other such groups and undergoing progressive updating” (Lewis 2003: 97) @ageatwork http://ageatwork.wordpress.com
  • 13. The visual within this genre  Acker (2012): media images as one of seven emerging areas ripe for empirical investigation in gender studies  We focus empirically on stock images: constructed photographs  “we gradually come to accept them as showing us how the world really is” (Machin and Van Leeuwen, 2007: 157) @ageatwork http://ageatwork.wordpress.com
  • 15. Data collection  Data from UK online news was collected systematically using internet tools in a daily automated search process over 150 days during 2011/2  Identified 120 usable photographs  Reduced to sample of 16 after initial review  Analytical „Wearies‟ @ageatwork focus here on two representations of http://ageatwork.wordpress.com
  • 16. Visual analysis  Based on Meyer et. al (2013) we can describe our two stage approach as incorporating:  Archaeological Analysis: Our own (separate and joint) analytical review of the images  Dialogical Analysis: Group photo-elicitation workshops with 23 participants returning comment sheets @ageatwork http://ageatwork.wordpress.com
  • 17. Archaeological analysis  Davison(2010):  Physical attributes, dress, physical artefacts, and interpersonal representations  Rose  Analysis of portraits (2001): subject positions, absences, contradictions, similarities/differences with other images, persuasiveness, complexities @ageatwork http://ageatwork.wordpress.com
  • 18. What are your impressions of these photos?  We would like to retain, display and share the comments you produce today on these photos for use in our research project including future academic conferences, seminars and publications.  You have a choice as to whether to share the comments you produce:  If you do not consent to your comments being reproduced (in electronic or print form) for educational and/or non commercial purposes then please do not hand in your picture at the end of this session.  If you hand in your comments at the end of the session you are consenting to these being reproduced (in electronic or print form) for educational and/or non commercial purposes.  You may withdraw your consent subsequently by emailing the authors and quoting your participant number N/N  The names of those who provide comments will not be recorded or identified.  Any questions? If you later have any questions or concerns about the use of these comments please email Katrina at any time (k.pritchard@bbk.ac.uk).  The rights for these images have been purchased by the researchers for use in this exercise and must not be reproduced without permission @ageatwork http://ageatwork.wordpress.com
  • 20. Real image/Alamy Mark Baigent Life/ Alamy @ageatwork http://ageatwork.wordpress.com
  • 23. Our analysis  Text   vs. Image: „pensioners‟ vs. image of a sole female work vs. domestic setting  Image:   @ageatwork Calculator (dated, technology, big buttons) „W.E.A.R.Y vs. weary, worried, worn out (hand over mouth) http://ageatwork.wordpress.com
  • 24. Participant reactions  Woman   : “androgynous”, “masculine” “widow”, “spinster”, “no wedding ring”  “confused”,  What    “vulnerable”, “overwhelmed” is she doing? “obviously can‟t understand basic maths” “thoughtful … she knows what she is doing, ordered papers, calculator at the ready” “could be tax [advisor], going through someone else‟s bills” @ageatwork http://ageatwork.wordpress.com
  • 26. Mark Baigent Life/ Alamy @ageatwork http://ageatwork.wordpress.com
  • 27. Our analysis  Text   vs. Image: „they‟ and „pensioners‟ vs. image of a sole female work vs. domestic setting  Image:    @ageatwork Colour scheme (woman blends) Money (bills vs. comfortable, but dated home) „W.E.A.R.Y vs. weary, worried, worn out http://ageatwork.wordpress.com
  • 28. Participant reactions  Woman:  “middle class”, “has family”  “stress”  Several participants suggested less confused than previous image  What   @ageatwork “worried” “concerned” is she doing? “the problems of the comfortably off retired” “planning ahead? „can I afford to stay in this house?‟” http://ageatwork.wordpress.com
  • 29. Weary women: issues raised  Gendering    of the images: Assumptions made about the present woman and the absent man Subject position of the „female pensioner‟ Compare/contrast with media representations women across the life course  Disconnect between W.E.A.R.Y and „weary‟: does this undermine even ridicule idea of older entrepreneur? @ageatwork http://ageatwork.wordpress.com
  • 30. Weary women: issues raised  Methodological challenges:  Complexity of online news  Production vs. consumption  Our consumption of data from online news  Our (re)production in different form for photo-elicitation  Photo-elicitation exercise  discursive fragments  more emotional commentary than in our own analysis – why? @ageatwork http://ageatwork.wordpress.com
  • 32. Alternative Constructions  These images are reproduced with kind permission of Lorna Warren; Sheffield Institute for Studies in Ageing (SISA) and Chris and Janet whose images follow  Copyright belongs to the Representing Self Representing Ageing project, funded by the New Dynamics of Ageing cross-council research programme (grant number: RES-356-25-0040)  For more information see the Look At Me! website: www.representing-ageing.com @ageatwork http://ageatwork.wordpress.com
  • 33. Chris in collaboration with Laura Richardson "What I discovered doing the re-enactment was that I really wanted to see myself as the performer but I found when I looked at the photos that I was quite comfortable looking at myself as I really am." Copyright: Representing Self - Representing Ageing project, funded by the New Dynamics of Ageing cross-council research programme (grant number: RES-356-25-0040). @ageatwork http://ageatwork.wordpress.com
  • 34. Janet in collaboration with Sandra Thomas "I was exploring images of myself in a mirror.… exploring make-up as a mask and as an enhancement." Copyright: Representing Self - Representing Ageing project, funded by the New Dynamics of Ageing cross-council research programme (grant number: RES-356-25-0040). @ageatwork http://ageatwork.wordpress.com