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BPS Presentation

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Do you see what I see? Going beyond chronology by exploring images of age at work. Katrina Pritchard and Rebecca Whiting Paper presented at BPS conference, January 2013

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BPS Presentation

  1. 1. Do you see what I see? Going beyond chronology by Katrina Pritchard and exploring images of Rebecca Whiting age at work Department of Organizational Psychology Birkbeck University of London BPS DOP Conference January 2013 Research part-funded by Our research blog: Richard Benjamin Trust http://ageatwork.wordpress.com (Early Career Award 1103)© 2013 Katrina Pritchard and Rebecca Whiting. All rights reserved.
  2. 2. Do you see what I see? Age at Work research project Aesthetic labour & media representations Looking at images of agehttp://ageatwork.wordpress.com
  3. 3. Age at Work project  E-research project to map the language of age at work using English language Web 2.0 media  Inclusive approach:  „older‟ and „younger‟  Employment and unemployment  Initial 12 month project funded by the Richard Benjamin Trust; ongoing research partially supported by BEI school granthttp://ageatwork.wordpress.com
  4. 4. What’s interesting?  Age is an important concept and category within employment, retirement and education/training policies  „Young‟ and „old‟ are constructed as mutually exclusive in the labour market but there are similarities in the means (e.g. regulatory) and measures (e.g. chronological age) of exclusion  The failure of the diversity approach to deliver equality has led to a call to re-think dimensions of difference such as age from a critical perspective (Zanoni et al., 2010)http://ageatwork.wordpress.com
  5. 5. Discursive approach  Discourses are made up of language use through  talk and text  other semiotic activity e.g. visual images  Discourse = standardised ways of referring to / constituting a certain kind of phenomena  Discourse analysis = method of identifying discourses and the processes of their constructionhttp://ageatwork.wordpress.com
  6. 6. What this means for age  Challenge assumptions about „age‟; even the most „natural‟ of objects can be shown to be a social product  Age and concepts like „younger‟ and „older‟ are historically and culturally relative, dependent on social, economic and political arrangements  Knowledge of age is sustained by social processes i.e. the everyday interactions between people as they engage in meaning-making activities  Knowledge of age we create is bound up with the actions we take since it invites particular ways of behaving and beinghttp://ageatwork.wordpress.com
  7. 7. What is e-research? “research not just about the Internet but also on it and through it and constituted within it” (Hine, 2005, p. 205)http://ageatwork.wordpress.com
  8. 8. What is e-research?  Using digital tools to:  Locate and access research resources  Discover, access, integrate and analyse data  Facilitate sharing and collaborationhttp://ageatwork.wordpress.com
  9. 9. What is e-research?  Digitallymediated interactions with research participants at varying degrees of distance  Complex relationships between collection and dissemination due to overlapping „digital footprints‟  Blurred boundaries between notions of „primary‟ and „secondary‟ data though variants are broadly defined by different data typeshttp://ageatwork.wordpress.com
  10. 10. Relevance? E-research offers the potential to:  unpack and explore what we might previously have labelled „context‟ or ignored  look at interactions between organizations and/or the ways in which organizations engage with others via the internet  examine the ways in which individuals (including employees, customers etc.) engage with different organizations  “media spectacle” (Tan, 2011): follow stories as they „unfold‟ across various different mediahttp://ageatwork.wordpress.com
  11. 11. Practicalities  150 days of alerts („sweeps‟ of Web 2.0 data) from English language sources  Around 6 relevant items from google/nexis per day giving approximately 900 sources which include text, images, video items.  Around 50 relevant tweets from twilert per day giving approximately 7750 tweets  Additional data via following, signing up to newsletters, following links etc. from the alerts  Text and images cut and paste into NVivohttp://ageatwork.wordpress.com
  12. 12. @ageingnewshttp://ageatwork.wordpress.com
  13. 13. Do you see what I see? Age at Work research project Aesthetic labour & media representations Looking at images of agehttp://ageatwork.wordpress.com
  14. 14. Aesthetic labour  Builds on concept of emotional labour  Importance of being “„good looking‟ or simply having the „right look‟” Warhurst & Nickson (2009, p. 386) within “an image-driven economy” (Hancock and Tyler, 2007)  Witz et al (2003). “The kinds of embodied dispositions that acquire an exchange value are not equally distributed socially but fractured by class, gender, age and racialised positions or locations” (p41)  Commodification and utilisation by organizations and institutionshttp://ageatwork.wordpress.com
  15. 15. Stock images  “cultural text[s]“ (Milestone and Meyer, 2012)  Library pictures sold via commercial agencies for use in print and digital media  Both production and consumption relevant within a conceptual framework of aesthetic labour:  Aesthetic labour of the models in producing the images  Aesthetic representation of different images of (un)employment is consumedhttp://ageatwork.wordpress.com
  16. 16. Analysing Visual Images  Davison(2010): Analysis of portraits  Physical attributes, dress, physical artefacts, and interpersonal representations  Rose (2012):  subject positions, absences, contradictions, similarities/differences with other images, persuasiveness, complexities  Sample: Identified images within the data set to produce a sample of 120, further iterations distilled 15 images for detailed analysis, of which 4 are discussed here  Purchased rights to these photographshttp://ageatwork.wordpress.com
  17. 17. Photo elicitation  “themeaning of images is not fixed, but dynamic and open to continual interpretation as part of an ongoing circuit of communication” (Bell and Davison, 2012)  Photo-elicitation originated in the 1950s, basis in psychology and anthropology  May be used in group or individual contexts, the photo becomes a „presence‟ within the research setting  Danger of assuming this offers more „rounded‟ or complete interaction, rather offers a different type of prompt from the more traditional verbalhttp://ageatwork.wordpress.com
  18. 18. Do you see what I see? Age at Work research project Aesthetic labour & media representations Looking at images of agehttp://ageatwork.wordpress.com
  19. 19. What are your impressions of these photos?  We would like to retain, display and share the comments you produce today on these photos for use in our research project including future academic conferences, seminars and publications.  You have a choice as to whether to share the comments you produce:  If you do not consent to your comments being reproduced (in electronic or print form) for educational and/or non commercial purposes then please do not hand in your picture at the end of this session.  If you hand in your comments at the end of the session you are consenting to these being reproduced (in electronic or print form) for educational and/or non commercial purposes.  You may withdraw your consent subsequently by emailing the authors and quoting your participant number.  The names of those who provide comments will not be recorded or identified.  Any questions? If you later have any questions or concerns about the use of these comments please email Katrina at any time (k.pritchard@bbk.ac.uk).http://ageatwork.wordpress.com
  20. 20. Copyright acknowledgements and details included inhttp://ageatwork.wordpress.com following slides
  21. 21. Downloaded from: http://www.telegraph.co.uk/news/politics/9010770/Age-discrimination-rooted-in-society-Government-finds.h Original download: 22/1/12 ; screenshot: 6/6/12http://ageatwork.wordpress.com Picture credit: Johnny Greig / Alamy
  22. 22. Downloaded from: http://www.telegraph.co.uk/news/politics/90107 70/Age-discrimination-rooted-in-society- Government-finds.html Original download: 22/1/12 ; screenshot: 6/6/12 Picture credit: Johnny Greig / Alamyhttp://ageatwork.wordpress.com
  23. 23. Props Modern office, Plan, desk, seating Pose „pyramid‟, use of hand position re involvement and authority Dress Appearance Formulaic business casual, Women similar, Older man wears men dissimilar, trad‟l white shirt Downloaded from: http://www.telegraph.co.uk/news/politics/9010770/Age-discrimination-rooted-in-society-Government-finds.html Original download: 22/1/12 ; screenshot: 6/6/12 Picture credit: Johnny Greig / Alamyhttp://ageatwork.wordpress.com
  24. 24. Downloaded from:http://www.telegraph.co.uk/finance/jobs/8821785/Record-fall-in-employed-over-65s-shows-businesses-rushed-to-retire-workers.htmlOriginal download: 16/10/11 ; screenshot: 6/6/12Picture credit: Roger Bamber / Alamyhttp://ageatwork.wordpress.com
  25. 25. Downloaded from: http://www.telegraph.co.uk/finance/jobs/8821785/Record-fall-in-employed-over-65s-shows-businesses-rushed-to-retire-workers.html Original download: 16/10/11 ; screenshot: 6/6/12 Picture credit: Roger Bamber / Alamyhttp://ageatwork.wordpress.com
  26. 26. Props papers, glasses Pose mirrored, separate, close Dress Appearance similar, beige, similar in every respect, little gender coding stereotyped Downloaded from: http://www.telegraph.co.uk/finance/jobs/8821785/Record-fall-in-employed-over-65s-shows-businesses-rushed-to-retire-workers.html Original download: 16/10/11 ; screenshot: 6/6/12 Picture credit: Roger Bamber / Alamyhttp://ageatwork.wordpress.com
  27. 27. Downloaded from: http://www.dailymail.co.uk/news/ article-2089457/There-ARE-job- vacancies-London-young-Brits- right-work-ethic-says-Boris.html Original download: 28/1/12; Screenshot: 28/12/12 Picture credit: Jenny Matthews / Alamyhttp://ageatwork.wordpress.com
  28. 28. Downloaded from: http://www.dailymail.co.uk/news/article-2089457/There-ARE-job- vacancies-London-young-Brits-right-work-ethic-says-Boris.html Original download: 28/1/12; Screenshot: 28/12/12 Picture credit: Jenny Matthews / Alamyhttp://ageatwork.wordpress.com
  29. 29. Job centre sign Props (assumed destination) Facing away Pose from camera Appearance Face hidden, but hair well kept, clean Dress Hoody (more of an anorak?) Downloaded from: http://www.dailymail.co.uk/news/article-2089457/There-ARE-job-vacancies-London-young-Brits-right-work-ethic-says- Boris.html Original download: 28/1/12; Screenshot: 28/12/12 Picture credit: Jenny Matthews / Alamyhttp://ageatwork.wordpress.com
  30. 30. Downloaded from: http://www.telegraph.co.uk/finance/personalfinance/pensions/9000720/Rise-of-the-Wearies-more-pensioners-working-in-their-70s.html Original download: 21/1/12; Screenshot: 20/9/12 Picture credit: Real image/Alamyhttp://ageatwork.wordpress.com
  31. 31. Downloaded from: http://www.telegraph.co.uk/finance/personalfinan ce/pensions/9000720/Rise-of-the-Wearies-more- pensioners-working-in-their-70s.html Original download: 21/1/12; Screenshot: 20/9/12 Picture credit: Real image/Alamyhttp://ageatwork.wordpress.com
  32. 32. Props Appears a domestic not work setting, calculator, bills Pose Hand over mouth, confronting pile of bills Dress Appearance Casual, dated No make up, hair not overly tidy (reinforcing concern with finances) Downloaded from: http://www.telegraph.co.uk/finance/personalfinance/pensions/9000720/Rise-of-the-Wearies-more-pensioners-working-in-their-70s.html Original download: 21/1/12; Screenshot: 20/9/12 Picture credit: Real image/Alamyhttp://ageatwork.wordpress.com
  33. 33. Do you see what I see? Age at Work research project Aesthetic labour & media representations Looking at images of agehttp://ageatwork.wordpress.com
  34. 34. http://ageatwork.wordpress.com

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