This slide share provides an overview of the information I presented in a workshop I lead in content marketing for beginners. The title of the workshop was: Content Marketing 101: How to Use Blog Content to Generate Leads.

1. CONTENT
MARKETING TIPS
FOR SMALL
BUSINESSES
PRESENTED BY REANNON MUTH
SKYLARK MEDIA CONSULTANTS
WWW.SKYLARKMEDIACONSULTANTS.COM

2. WHAT IS CONTENT MARKETING?
SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1
SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM
"Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly­
defined audience — and, ultimately, to drive profitable
customer action."
­ Content Marketing Institute

3. 5 REASONS WHY SMALL BUSINESSES
NEED TO BLOG:
SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1
SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM
1. Blogging helps drive traffic to your website.
2. It helps convert that traffic into leads.
3. It helps establish authority.
4. It helps with SEO
5. It drives long-term results.

4. FREE TOOLS THAT CAN WILL HELP WITH
CONTENT MARKETING:
SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1
SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM
Google Keyword Planner
Google Analytics
Google Webmaster Tools Buzzsumo.com
Hashtagify.com
Hootsuite.com
FREE SEO TOOLS
FREE SOCIAL
MEDIA TOOLS
YOAST Plugin
Twitter
Facebook
Pinterest
FREE GRAPHIC
DESIGN TOOLS
Pixabay.com
Flickr.com
Picmonkey.com
Canva.com
Pixlr.com

5. HOW TO
CREATE
CONTENT THAT
LEADS TO
CONVERSIONS
SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSUTANTS.COM

6. SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1
SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM
Make content topic relevant to
target customer
Make it scannable (must
pass the 30-second test)
Give advice, not pitches Involve industry
influencers
Boost on social media
Optimize content for SEO
Target long-tail
keywords
Include a call-to-action
Make sure content targets
consumer in the optimal point in
the sales cycle
Use Google Analytics to
measure conversions

7. CONTENT GUIDELINES:
SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1
SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM
Content should be 500-800
words or 1,500 - 2,000 words
Content should have at least
one photo
Content should be
both informative
and entertaining
Content should a Call-
To-Action (CTA)
Break up "text walls"
with subheaders
What Is Quality Content?
No more than 7 lines per
paragraph

8. STRATEGY WRITING
SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM
Hire an SEO/content
marketing consultant to get
you started.
Outsource to a writing
service like
textbroker.com
Use Fiverr.com for
graphic design
GRAPHIC DESIGN
TIPS FOR OUTSOURCING: