3 1st july kahani mein twist s em i simc
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3 1st july kahani mein twist s em i simc Presentation Transcript

  • 1. Sonali Brahma Kahani mein twist 1 st July 2010
  • 2. No plain vanilla please
    • Jack n Jill went up the hill
    • To fetch a pail of water
    • They filled the pail
    • Ran down the hill
    • It all was a smooth sail
    Monday, October 3, 2011
  • 3. Movies with a twist
    • Don (Sequel with SRK)
    • Raavan (Bad man wins)
    • Bhootnath
    • Baazigar
    • Krrish
    • Bad man good person
    • Good man with a Jekyll and Hyde
    • Duplicates
    • Cop is the villain
    • Magic
    Monday, October 3, 2011
  • 4. Insight
    • All human beings are on the prowl for a story
    • We die for some variety in our lives
    • Once we find that we are happy
    • Media, Advertising, Movies, Story writers play upto this
    Monday, October 3, 2011
  • 5. Warm up # 1
    • Remake Don (with SRK)
    • What could Raavan have been
    • How can you make saas-bahu serial different?
    Monday, October 3, 2011
  • 6. The moment has arrived. AHAaaaaaaaaaa Monday, October 3, 2011
  • 7. Monday, October 3, 2011
  • 8. The AHA moment = Eureka
    • Eureka in Greek means “I found it!”
    • It means finding a solution to a challenging problem
    • A solution that says ‘This is it. A solution I have been looking for all along.”
    Monday, October 3, 2011
  • 9. Tips to get the AHA moment
    • An unexpected twist
    • An unexpected association
    • Catchy phrasing
    • A play on words
    • Analogy and metaphor
    • Familiar and strange
    Monday, October 3, 2011
  • 10. An unexpected twist Monday, October 3, 2011
  • 11. An unexpected association Monday, October 3, 2011
  • 12. A play on words Monday, October 3, 2011
  • 13. An analogy/metaphor Monday, October 3, 2011
  • 14. Catchy phrasing Monday, October 3, 2011
  • 15. Familiar and strange Monday, October 3, 2011
  • 16. More tips to get the AHA moment
    • Turn it upside down
    • Stretch it
    • Shrink it
    • Change its colour
    • Make it bigger
    • Smaller
    • Round
    • Put it into words
    • Put it into music
    Monday, October 3, 2011
  • 17. Warm up# 2 : Change this into a different product
    • Rules
    • … Keep its main promise the same
    • … You may add just one element to it.
    • … Make 5 unusual but ‘feasible’ products out of each image
    Monday, October 3, 2011
  • 18. Monday, October 3, 2011
  • 19. Monday, October 3, 2011
  • 20. Monday, October 3, 2011
  • 21. Monday, October 3, 2011
  • 22. Monday, October 3, 2011
  • 23. Last but not the least…
    • Recreate the wonderbra ad
    • Think of an Absolut ad for FIFA
    • Think of an alternate Amul ad for FIFA
    Monday, October 3, 2011
  • 24. Monday, October 3, 2011 Happy thinking!