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3 1st july kahani mein twist s em i simc
 

3 1st july kahani mein twist s em i simc

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    3 1st july kahani mein twist s em i simc 3 1st july kahani mein twist s em i simc Presentation Transcript

    • Sonali Brahma Kahani mein twist 1 st July 2010
    • No plain vanilla please
      • Jack n Jill went up the hill
      • To fetch a pail of water
      • They filled the pail
      • Ran down the hill
      • It all was a smooth sail
      Monday, October 3, 2011
    • Movies with a twist
      • Don (Sequel with SRK)
      • Raavan (Bad man wins)
      • Bhootnath
      • Baazigar
      • Krrish
      • Bad man good person
      • Good man with a Jekyll and Hyde
      • Duplicates
      • Cop is the villain
      • Magic
      Monday, October 3, 2011
    • Insight
      • All human beings are on the prowl for a story
      • We die for some variety in our lives
      • Once we find that we are happy
      • Media, Advertising, Movies, Story writers play upto this
      Monday, October 3, 2011
    • Warm up # 1
      • Remake Don (with SRK)
      • What could Raavan have been
      • How can you make saas-bahu serial different?
      Monday, October 3, 2011
    • The moment has arrived. AHAaaaaaaaaaa Monday, October 3, 2011
    • Monday, October 3, 2011
    • The AHA moment = Eureka
      • Eureka in Greek means “I found it!”
      • It means finding a solution to a challenging problem
      • A solution that says ‘This is it. A solution I have been looking for all along.”
      Monday, October 3, 2011
    • Tips to get the AHA moment
      • An unexpected twist
      • An unexpected association
      • Catchy phrasing
      • A play on words
      • Analogy and metaphor
      • Familiar and strange
      Monday, October 3, 2011
    • An unexpected twist Monday, October 3, 2011
    • An unexpected association Monday, October 3, 2011
    • A play on words Monday, October 3, 2011
    • An analogy/metaphor Monday, October 3, 2011
    • Catchy phrasing Monday, October 3, 2011
    • Familiar and strange Monday, October 3, 2011
    • More tips to get the AHA moment
      • Turn it upside down
      • Stretch it
      • Shrink it
      • Change its colour
      • Make it bigger
      • Smaller
      • Round
      • Put it into words
      • Put it into music
      Monday, October 3, 2011
    • Warm up# 2 : Change this into a different product
      • Rules
      • … Keep its main promise the same
      • … You may add just one element to it.
      • … Make 5 unusual but ‘feasible’ products out of each image
      Monday, October 3, 2011
    • Monday, October 3, 2011
    • Monday, October 3, 2011
    • Monday, October 3, 2011
    • Monday, October 3, 2011
    • Monday, October 3, 2011
    • Last but not the least…
      • Recreate the wonderbra ad
      • Think of an Absolut ad for FIFA
      • Think of an alternate Amul ad for FIFA
      Monday, October 3, 2011
    • Monday, October 3, 2011 Happy thinking!