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3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
3 1st july kahani mein twist s em i simc
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3 1st july kahani mein twist s em i simc

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  • 1. Sonali Brahma Kahani mein twist 1 st July 2010
  • 2. No plain vanilla please <ul><li>Jack n Jill went up the hill </li></ul><ul><li>To fetch a pail of water </li></ul><ul><li>They filled the pail </li></ul><ul><li>Ran down the hill </li></ul><ul><li>It all was a smooth sail </li></ul>Monday, October 3, 2011
  • 3. Movies with a twist <ul><li>Don (Sequel with SRK) </li></ul><ul><li>Raavan (Bad man wins) </li></ul><ul><li>Bhootnath </li></ul><ul><li>Baazigar </li></ul><ul><li>Krrish </li></ul><ul><li>Bad man good person </li></ul><ul><li>Good man with a Jekyll and Hyde </li></ul><ul><li>Duplicates </li></ul><ul><li>Cop is the villain </li></ul><ul><li>Magic </li></ul>Monday, October 3, 2011
  • 4. Insight <ul><li>All human beings are on the prowl for a story </li></ul><ul><li>We die for some variety in our lives </li></ul><ul><li>Once we find that we are happy </li></ul><ul><li>Media, Advertising, Movies, Story writers play upto this </li></ul>Monday, October 3, 2011
  • 5. Warm up # 1 <ul><li>Remake Don (with SRK) </li></ul><ul><li>What could Raavan have been </li></ul><ul><li>How can you make saas-bahu serial different? </li></ul>Monday, October 3, 2011
  • 6. The moment has arrived. AHAaaaaaaaaaa Monday, October 3, 2011
  • 7. Monday, October 3, 2011
  • 8. The AHA moment = Eureka <ul><li>Eureka in Greek means “I found it!” </li></ul><ul><li>It means finding a solution to a challenging problem </li></ul><ul><li>A solution that says ‘This is it. A solution I have been looking for all along.” </li></ul>Monday, October 3, 2011
  • 9. Tips to get the AHA moment <ul><li>An unexpected twist </li></ul><ul><li>An unexpected association </li></ul><ul><li>Catchy phrasing </li></ul><ul><li>A play on words </li></ul><ul><li>Analogy and metaphor </li></ul><ul><li>Familiar and strange </li></ul>Monday, October 3, 2011
  • 10. An unexpected twist Monday, October 3, 2011
  • 11. An unexpected association Monday, October 3, 2011
  • 12. A play on words Monday, October 3, 2011
  • 13. An analogy/metaphor Monday, October 3, 2011
  • 14. Catchy phrasing Monday, October 3, 2011
  • 15. Familiar and strange Monday, October 3, 2011
  • 16. More tips to get the AHA moment <ul><li>Turn it upside down </li></ul><ul><li>Stretch it </li></ul><ul><li>Shrink it </li></ul><ul><li>Change its colour </li></ul><ul><li>Make it bigger </li></ul><ul><li>Smaller </li></ul><ul><li>Round </li></ul><ul><li>Put it into words </li></ul><ul><li>Put it into music </li></ul>Monday, October 3, 2011
  • 17. Warm up# 2 : Change this into a different product <ul><li>Rules </li></ul><ul><li>… Keep its main promise the same </li></ul><ul><li>… You may add just one element to it. </li></ul><ul><li>… Make 5 unusual but ‘feasible’ products out of each image </li></ul>Monday, October 3, 2011
  • 18. Monday, October 3, 2011
  • 19. Monday, October 3, 2011
  • 20. Monday, October 3, 2011
  • 21. Monday, October 3, 2011
  • 22. Monday, October 3, 2011
  • 23. Last but not the least… <ul><li>Recreate the wonderbra ad </li></ul><ul><li>Think of an Absolut ad for FIFA </li></ul><ul><li>Think of an alternate Amul ad for FIFA </li></ul>Monday, October 3, 2011
  • 24. Monday, October 3, 2011 Happy thinking!

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