Sonali Brahma  Kahani mein twist 1 st  July 2010
No plain vanilla please <ul><li>Jack n Jill went up the hill  </li></ul><ul><li>To fetch a pail of water </li></ul><ul><li...
Movies with a twist <ul><li>Don (Sequel with SRK) </li></ul><ul><li>Raavan (Bad man wins) </li></ul><ul><li>Bhootnath </li...
Insight <ul><li>All human beings are on the prowl for a story </li></ul><ul><li>We die for some variety in our lives </li>...
Warm up # 1 <ul><li>Remake Don (with SRK) </li></ul><ul><li>What could Raavan have been </li></ul><ul><li>How can you make...
The moment has arrived. AHAaaaaaaaaaa Monday, October 3, 2011
Monday, October 3, 2011
The AHA  moment = Eureka <ul><li>Eureka in Greek means  “I found it!” </li></ul><ul><li>It means finding a solution to a c...
Tips to get the AHA moment <ul><li>An unexpected twist </li></ul><ul><li>An unexpected association </li></ul><ul><li>Catch...
An unexpected twist Monday, October 3, 2011
An unexpected association Monday, October 3, 2011
A play on words Monday, October 3, 2011
An analogy/metaphor Monday, October 3, 2011
Catchy phrasing Monday, October 3, 2011
Familiar and strange Monday, October 3, 2011
More tips to get the AHA moment <ul><li>Turn it upside down </li></ul><ul><li>Stretch it </li></ul><ul><li>Shrink it </li>...
Warm up# 2 : Change this into a different product <ul><li>Rules </li></ul><ul><li>… Keep its main promise the same </li></...
Monday, October 3, 2011
Monday, October 3, 2011
Monday, October 3, 2011
Monday, October 3, 2011
Monday, October 3, 2011
Last but not the least… <ul><li>Recreate the wonderbra ad </li></ul><ul><li>Think of an Absolut ad for FIFA  </li></ul><ul...
Monday, October 3, 2011 Happy thinking!
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3 1st july kahani mein twist s em i simc

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3 1st july kahani mein twist s em i simc

  1. 1. Sonali Brahma Kahani mein twist 1 st July 2010
  2. 2. No plain vanilla please <ul><li>Jack n Jill went up the hill </li></ul><ul><li>To fetch a pail of water </li></ul><ul><li>They filled the pail </li></ul><ul><li>Ran down the hill </li></ul><ul><li>It all was a smooth sail </li></ul>Monday, October 3, 2011
  3. 3. Movies with a twist <ul><li>Don (Sequel with SRK) </li></ul><ul><li>Raavan (Bad man wins) </li></ul><ul><li>Bhootnath </li></ul><ul><li>Baazigar </li></ul><ul><li>Krrish </li></ul><ul><li>Bad man good person </li></ul><ul><li>Good man with a Jekyll and Hyde </li></ul><ul><li>Duplicates </li></ul><ul><li>Cop is the villain </li></ul><ul><li>Magic </li></ul>Monday, October 3, 2011
  4. 4. Insight <ul><li>All human beings are on the prowl for a story </li></ul><ul><li>We die for some variety in our lives </li></ul><ul><li>Once we find that we are happy </li></ul><ul><li>Media, Advertising, Movies, Story writers play upto this </li></ul>Monday, October 3, 2011
  5. 5. Warm up # 1 <ul><li>Remake Don (with SRK) </li></ul><ul><li>What could Raavan have been </li></ul><ul><li>How can you make saas-bahu serial different? </li></ul>Monday, October 3, 2011
  6. 6. The moment has arrived. AHAaaaaaaaaaa Monday, October 3, 2011
  7. 7. Monday, October 3, 2011
  8. 8. The AHA moment = Eureka <ul><li>Eureka in Greek means “I found it!” </li></ul><ul><li>It means finding a solution to a challenging problem </li></ul><ul><li>A solution that says ‘This is it. A solution I have been looking for all along.” </li></ul>Monday, October 3, 2011
  9. 9. Tips to get the AHA moment <ul><li>An unexpected twist </li></ul><ul><li>An unexpected association </li></ul><ul><li>Catchy phrasing </li></ul><ul><li>A play on words </li></ul><ul><li>Analogy and metaphor </li></ul><ul><li>Familiar and strange </li></ul>Monday, October 3, 2011
  10. 10. An unexpected twist Monday, October 3, 2011
  11. 11. An unexpected association Monday, October 3, 2011
  12. 12. A play on words Monday, October 3, 2011
  13. 13. An analogy/metaphor Monday, October 3, 2011
  14. 14. Catchy phrasing Monday, October 3, 2011
  15. 15. Familiar and strange Monday, October 3, 2011
  16. 16. More tips to get the AHA moment <ul><li>Turn it upside down </li></ul><ul><li>Stretch it </li></ul><ul><li>Shrink it </li></ul><ul><li>Change its colour </li></ul><ul><li>Make it bigger </li></ul><ul><li>Smaller </li></ul><ul><li>Round </li></ul><ul><li>Put it into words </li></ul><ul><li>Put it into music </li></ul>Monday, October 3, 2011
  17. 17. Warm up# 2 : Change this into a different product <ul><li>Rules </li></ul><ul><li>… Keep its main promise the same </li></ul><ul><li>… You may add just one element to it. </li></ul><ul><li>… Make 5 unusual but ‘feasible’ products out of each image </li></ul>Monday, October 3, 2011
  18. 18. Monday, October 3, 2011
  19. 19. Monday, October 3, 2011
  20. 20. Monday, October 3, 2011
  21. 21. Monday, October 3, 2011
  22. 22. Monday, October 3, 2011
  23. 23. Last but not the least… <ul><li>Recreate the wonderbra ad </li></ul><ul><li>Think of an Absolut ad for FIFA </li></ul><ul><li>Think of an alternate Amul ad for FIFA </li></ul>Monday, October 3, 2011
  24. 24. Monday, October 3, 2011 Happy thinking!
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