In a world, today, that has exploded into the virtual domain where people live half their lives stuck to their smartphones and laptops; where social and business interactions thrive in the digital space these five subtleties can and will always rule all forms of dealings and interactions. Your abilities to authentically influence the marketplace and your stakeholders will depend on your reputation, your respect for who they are, your abilities to acquire rapport, your abilities to research their needs and desires and your abilities to turn your needs from claims to request will not just make you social and business leaders but leaders who innovate and influence authentically.