Case study analysed for the Advanced Marketing course. A model of guerrilla marketing has been applied to Teenage mutant ninja turtles, a film that will be in cinemas from August 2014.
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Guerilla marketing for cinema: Ninja Turtles case
1. Unconventional marketing campaign
Promoting “Teenage Mutant Ninja Turtles” movie
At the cinema from August 2014
Marco Gardellin
Raffaele Malacasa
Sarah Peserico
Massimo Zaffalon
2.
3. STREET / GUERILLA MARKETING STRATEGY for the promotion of the film,
bringing in the streets of big cities like New York, some dinstinctive features of the plot
or of the collective unconscious of the old cartoons of the 90s.