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Guerilla marketing for cinema: Ninja Turtles case

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Case study analysed for the Advanced Marketing course. A model of guerrilla marketing has been applied to Teenage mutant ninja turtles, a film that will be in cinemas from August 2014.

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Guerilla marketing for cinema: Ninja Turtles case

  1. 1. Unconventional marketing campaign Promoting “Teenage Mutant Ninja Turtles” movie At the cinema from August 2014 Marco Gardellin Raffaele Malacasa Sarah Peserico Massimo Zaffalon
  2. 2. STREET / GUERILLA MARKETING STRATEGY for the promotion of the film, bringing in the streets of big cities like New York, some dinstinctive features of the plot or of the collective unconscious of the old cartoons of the 90s.
  3. 3. 1. STREET ART ACTION
  4. 4. 2. PARTNERSHIP WITH “DOMINO’S PIZZA”
  5. 5. 3. LIFESIZE FIGURES OF THE TURTLES “SCATTERED AROUND THE CITIES
  6. 6. 4. NINJA WEAPONS ON ROAD SIGNS

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