Facebook Marketing for Small Businesses

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Facebook Marketing For Small Businesses presentation. Topics include: …

Facebook Marketing For Small Businesses presentation. Topics include:
*Why Facebook
*Possible objectives
*Setting up a Facebook page
*Publishing content
*Promoting the page
*Applications
*Custom tabs

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  • Us 2009 population 281 million
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Transcript

  • 1. Speaker: Rachel Melia Online Marketing Consultant Host: Kathryn Smith KAS Marketing Facebook For Small Businesses Workshop 4/5/11
  • 2. Wireless Internet Access
    • Network Name: ?
    • Password: ?
  • 3. Rachel’s Background
    • 14 years online marketing experience
      • Mostly at SF ad agencies on clients including Kodak Mobile (part of Kodak Gallery), Macromedia, Microsoft, Palm, Tivo, Electronic Arts, Veronica Mars
      • 4 years as marketing consultant
      • Women In Consulting Online Marketing Director
    • Current emphasis on social media marketing and Facebook marketing
  • 4. Agenda
    • Introductions
    • Why Facebook?
    • Possible objectives
    • Setting up a Facebook page
    • Publishing content
    • Promoting the page
    • Applications
    • Custom tabs
    • Q&A
  • 5. Introductions
    • Name
    • Business
    • On Facebook? Personally, business page
    • How did you hear of workshop?
    • Main objective
  • 6. Why Facebook?
    • HUGE
    • More than 600 million users
      • Approx. 150 million US – 53% of US
      • 50% log in every day
      • Average user has 130 friends
    • #2 most trafficked website in world (Alexa)
      • Google #1
      • Facebook #1 by time on site
    • 31% 18-24, 23% 25-34, 27% 35-54,
    • 11% 55+ (iStrategyLabs)
    • HIGHLY ENGAGED
    • Average users are connected to 80 pages, community pages, groups, events
    • Average user creates 90 pieces of content/month
    Photo by Don Harrison of UpNorth Memories FREE
  • 7. Facebook Is New Start Page & Preferred Way to Receive Information For Many Was - AOL, Yahoo, Google, Email Now - Facebook
  • 8. Objectives You Can Achieve Using Facebook
    • Facebook can help you meet these business objectives
      • Customer retention and satisfaction
      • Increased sales from existing customers
      • Gain new customers
      • Brand awareness
      • Thought leadership
      • Research
  • 9. Setting Up A Facebook Page
    • Most should choose Brand, product, or organization
    • Pick most relevant sub-category
    • Name CANNOT be changed
    http://www.facebook.com/pages/create.php
  • 10. Setting Up A Facebook Page
    • Add image – up to 180x540, choose thumbnail
    • Note: Info box is gone, so add details to image as a workaround
  • 11. Setting Up A Facebook Page
    • Fill out Info tab
    Edit page -> Manage Permissions
    • Manage permissions
      • Change to “All Posts”
      • May want to change Default Landing Tab in future
      • Best practice to let users create content
    • Get vanity URL when have 25 Likes http://www.facebook.com/username/
  • 12. Setting Up A Facebook Page
    • Get creative with 5 profile pics
    News: About copy now shows up on left side of page
  • 13. Publishing Content
    • Post enough to be top of mind, but don’t annoy (1x/day rule of thumb)
    • How to post:
      • Post status updates, articles, photos, video via text box on wall
      • Post events via Event tab
    • What to post:
      • Post helpful original and other people’s content
      • Try to elicit interaction (for newsfeed and to go viral)
  • 14. Publishing Content
    • Ideas for what to post
    Zest posts about yummy foods at the bakery Lucinda posts fitness tips Mark 1 Aviation posts about first flights, flying
  • 15. Publishing Content
    • Create a content calendar
  • 16. Promoting The Page
    • Announce
    • Suggest to Friends (not necessarily recommended)
    • Dedicated email
    • Mention in newsletter
    • Mention on personal FB page, LI profile, Twitter
    http://developers.facebook.com/docs/reference/plugins/like-box
  • 17. Promoting The Page
    • Ongoing Promotions
    • Add Facebook button/badge to your site (istockphoto/stock photo site, Google w/ Creative Common Rights)
    • Add url/button everywhere – email signature, LinkedIn profile, Twitter, presentations, business cards, signage, advertising
    • Add Facebook Like Box to blog or site
    • Create signage for stores/offices
    • Comment as Page on relevant pages
    • Add to page favorites
    • Paid
    • Facebook ads or contents
    http://developers.facebook.com/docs/reference/plugins/like-box
  • 18. Applications
    • Reviews
    • Blog (NetworkedBlogs – but don’t always recommend automating)
    • Email sign-up (MailChimp, Constant Contact, others)
    • SlideShare
    • Flickr (Flickr Tab)
    • YouTube (don’t love apps, YouTube Channels, Involver)
    • LinkedIn (my LinkedIn profile)
    • Payvment E-Commerce
    http://www.facebook.com/apps/directory.php
  • 19. Custom Tabs
    • Welcome tabs, About Us, other original content
      • Designer and FBML programmer or DIY – tabsite.com
  • 20. Key Takeaways
    • Develop Facebook objectives and a strategy based on your overall marketing objectives
    • Compelling content is critical… Give people a reason to consume your content and share
    • People do not usually search for a page… Promotion is necessary
    • Facebook changes all the time, so look for new opportunities
    • Have fun!
  • 21. Q&A
  • 22.
    • Thank you!
    • For questions or to connect:
    • Rachel Melia
    • [email_address]
    • www.rachelmelia.com /
    • www.linkedin.com/in/rachelmelia
    • www.twitter.com/rachelmelia
    • Kathryn Smith
    • [email_address]
    • www.kasmarketing.com
    • www.linkedin/in/kathrynasmith
    • www.facebook.com/kasmarketing