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Videos – the presentation as a video
Types
1. How To? 60%
2. Entertainment 35%
3. Educational 5%
Plan your video. Script the video.
Spend more than 1 hour in the
process.
5 Golden Rules
1) Never ever have a video last more than 3
minutes – 1minute 45 seconds average
2) Tell them what you are going to tell them
upfront in 15 seconds
3) Concise with no more than 3 pieces. The
more complex 1 piece of information
4) Move them down the buyer continuum
5) Use as much as 3 paragraphs or a minimum
of 5 sentences in the YouTube description
link
VIDEO  Face to the camera
 Animated (Powtoon)
 Screen Capture (Comtasia, Jing,
iMovie)
 B-Roll – panoramic & filler video
with voice over and then to action
 Editing with YouTube Video Editor
PRACTICE – NEED TO SMILE, BE
AWARE OF THE BACKGROUND,
TIMING, CALL TO ACTION,
KEYWORD AND PHRASE IN
GOOGLE, WITH AD YOU CAN
GET RESIDUAL PAYMENTS
FROM GOOGLE……..

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Videos – the presentation as a video

  • 1. Videos – the presentation as a video Types 1. How To? 60% 2. Entertainment 35% 3. Educational 5% Plan your video. Script the video. Spend more than 1 hour in the process. 5 Golden Rules 1) Never ever have a video last more than 3 minutes – 1minute 45 seconds average 2) Tell them what you are going to tell them upfront in 15 seconds 3) Concise with no more than 3 pieces. The more complex 1 piece of information 4) Move them down the buyer continuum 5) Use as much as 3 paragraphs or a minimum of 5 sentences in the YouTube description link
  • 2. VIDEO  Face to the camera  Animated (Powtoon)  Screen Capture (Comtasia, Jing, iMovie)  B-Roll – panoramic & filler video with voice over and then to action  Editing with YouTube Video Editor PRACTICE – NEED TO SMILE, BE AWARE OF THE BACKGROUND, TIMING, CALL TO ACTION, KEYWORD AND PHRASE IN GOOGLE, WITH AD YOU CAN GET RESIDUAL PAYMENTS FROM GOOGLE……..