Mike Stopforth

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Mike Stopforth

  1. 1. Harnessing The Social Web Mike Stopforth – www.cerebra.co.za Silver Sponsors
  2. 2. Blank slide style for slides that require no heading.
  3. 3. A Real Prophet “The web is more a social creation than a technical one. I designed it for a social effect - to help people work together - and not as a technical toy” Tim Berners-Lee
  4. 4. 1 Valuable Lesson CODE is commodity COMMUNITY is priceless
  5. 5. 3 Stages  Ideas  Execution (or development)  Community (or value)
  6. 6. Why Is Community So Important?  Ordinary people // Extraordinary results (consumers prosumers)  People exist in networks (which we can see)
  7. 7. The Value Of A Network “The value of a telecommunications network is proportional to the square of the number of connected users of the system” Metcalfe‟s Law
  8. 8. The Value Of A Network
  9. 9. www.samsungblog.co.za Blank slide style for slides that require no heading.
  10. 10. MARCH „08 MARCH „09 Members 312 4,712 Total visits 2,784 39,395 Unique visits 2,475 31,742 Pages / visit 2.44 2.78 Pageviews 6,782 109,674 Average time on 00:02:23 00:03:21 site Bounce rate 61.31% 58.53%
  11. 11. Community Owned  Influencing the influencers  Relinquishing control  Listening to the community
  12. 12. Thank You  www.mikestopforth.com www.cerebra.co.za www.afrigator.com

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