Product Manage to CEO
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Why product management isn't a McJob and how to move from Product Manager to Senior Management In this webinar we'll explore why product management is a strategic function, and how as a product manager you can take control of your career and actualize your potential.
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Product Manage to CEO
- 1. From Product Manager to CEO By Aziz Musa August 2013 @azizmusa #PM2CEO
- 2. • So what’s the problem? @azizmusa #PM2CEO
- 3. @azizmusa #PM2CEO From Strategic to Tactical
- 5. “If you’re a conveyor belt, you’re adding no value.”
- 10. “Tactical Product Directors breed tactical Product Managers”
- 12. “Product management IS a Strategic role in the organization”
- 14. “It’s a challenge, very few people will be successful product managers”
- 16. “Your destination is here”
- 18. “Study the territory first hand – both dealers and consumers – in order to find out the trouble” N. H. McElroy May 13th 1931
- 19. • Diagram
- 23. @azizmusa #PM2CEO PRODUCT MANAGEMENT TODAY STRATEGIC Pure Product Management Strategic Vs. Tactical Product Mgmt TACTICAL
- 24. Tactical Product Managers are work Grunt expert dung rollers
- 27. The best product managers can be everything to everyone
- 29. John Wheeler, Product Director, McKinsey
- 30. 3 circles Market Research Customer Services Sales Usability • Diagram
- 34. “Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.” Peter Drucker @azizmusa #PM2CEO
- 35. “My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they're having a meaningful impact” Larry Page
- 36. “As we look ahead into the next century, leaders will be those who empower others” Bill Gates
- 37. “I suppose leadership at one time meant muscles; but today it means getting along with people.” Mahatma Gandhi
- 38. “I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care.” Gary Vaynerchuk
- 39. The 5 traits of super successful product managers @azizmusa #PM2CEO
- 41. “Every month I listen to my people. Listening to the river is key” Allen Leighton
- 43. “We built [the Mac] for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research.” Steve Jobs @azizmusa #PM2CEO
- 50. Only hire people you’re genuinely EXCITED to work with
- 51. Only hire people you would have as friends @azizmusa #PM2CEO
- 53. Task: Find a Head of Conversion @azizmusa #PM2CEO
- 54. 4 Recruiters I know and Love @azizmusa #PM2CEO
- 57. 50 first Round Interviews @azizmusa #PM2CEO
- 59. It took 9 months to find…
- 63. Know your market better than anyone!
- 65. “I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.” Groucho Marx @azizmusa #PM2CEO
- 66. A cautionary note on competitive analysis
- 67. Competitive analysis is a contact sport
- 70. You should be able to feel the end state
- 71. “The object of oratory alone in not truth, but persuasion.” Thomas B. Macaulay @azizmusa #PM2CEO
- 72. Achieve consensus and don’t go out on a limb
- 73. “What’s dangerous is not to evolve” Jeff Bezos
- 79. Having a Vision Industry Trends 5 Essential Attributes of Successful Macro Management CEOs Customers is Core Strong Team @azizmusa #PM2CEO
- 82. “Your destination is here”