White Knuckle Owner
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This is my journey as an agency & digital product owner in the WordPress space.
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White Knuckle Owner
- 2. #pressnomics @mattmedeiros Second to last!
- 4. #pressnomics @mattmedeiros iThemes? So what? • 7 Figure business • 20+ employees • Just launched a product refresh for an amazing product — BackupBuddy. #pressnomics @mattmedeiros
- 5. #pressnomics @mattmedeiros Hey, I’m cool too!
- 6. #pressnomics @mattmedeiros Aren’t my products just as popular?
- 7. #pressnomics @mattmedeiros Can’t I achieve the same success?
- 8. #pressnomics @mattmedeiros Looking at the facts • We both started in 2008. Check • We’re both selling WP Products. Check. • We both have a similar audience. Check • We both have a great southern drawl.
- 9. #pressnomics @mattmedeiros I’m doing everything “they” told me to do…
- 18. #pressnomics @mattmedeiros Is this good? #pressnomics @mattmedeiros
- 19. #pressnomics @mattmedeiros Pippin $700k+ #pressnomics @mattmedeiros
- 20. #pressnomics @mattmedeiros Theme Isle $80k mo #pressnomics @mattmedeiros
- 21. #pressnomics @mattmedeiros Avada theme, like a billion fuckin’ dollars. #pressnomics @mattmedeiros
- 22. #pressnomics @mattmedeiros A WEEK! #pressnomics @mattmedeiros
- 23. #pressnomics @mattmedeiros What about me? What about you? #pressnomics @mattmedeiros
- 24. #pressnomics @mattmedeiros Lesson 1: Settle within your strengths #pressnomics @mattmedeiros
- 25. #pressnomics @mattmedeiros Be honest with your product vs your situation #pressnomics @mattmedeiros
- 26. #pressnomics @mattmedeiros Lesson 2: Don’t compare your beginning to someone’s middle #pressnomics @mattmedeiros
- 27. #pressnomics @mattmedeiros What you think is going on
- 28. #pressnomics @mattmedeiros Nothing worth doing is easy. #pressnomics @mattmedeiros
- 29. #pressnomics @mattmedeiros Lesson 3: Challenge your typical business #pressnomics @mattmedeiros
- 30. #pressnomics @mattmedeiros or, how I sold a $99 plugin for $20k #pressnomics @mattmedeiros
- 31. #pressnomics @mattmedeiros GROWING UP IN CAR SALES #pressnomics @mattmedeiros
- 32. #pressnomics @mattmedeiros Embrace your strengths, weaknesses, and situation #pressnomics @mattmedeiros
- 33. #pressnomics @mattmedeiros Family Business #pressnomics @mattmedeiros
- 34. #pressnomics @mattmedeiros How you think it goes down
- 35. #pressnomics @mattmedeiros What it really looks like
- 36. #pressnomics @mattmedeiros - Book title “Everyone should be in car sales: A tactical guide on going to war with your customers over price, features, and value.”
- 37. #pressnomics @mattmedeiros Not much different • Customer relationships: great service + trust • Build a team like family • Diversify income
- 38. #pressnomics @mattmedeiros Lesson 1: You need to WORK to get the sale #pressnomics @mattmedeiros
- 39. #pressnomics @mattmedeiros Lesson 2: Diversify and go where the customers are #pressnomics @mattmedeiros
- 41. #pressnomics @mattmedeiros Why do I do what I do? #pressnomics @mattmedeiros
- 42. #pressnomics @mattmedeiros — Me “If a product is great and no one is around to hear it, does it make a sound?”
- 46. #pressnomics @mattmedeiros Just like you (maybe) • Why can’t we sell through the repo? • Why can’t we just have our REST API? • Who’s running this ship?
- 47. #pressnomics @mattmedeiros — You “Why did you start the Matt Report?”
- 49. #pressnomics @mattmedeiros Lesson 1: My podcast lands deals #pressnomics @mattmedeiros
- 51. #pressnomics @mattmedeiros Lesson 2: Building an audience #pressnomics @mattmedeiros
- 53. #pressnomics @mattmedeiros - Asshole marketer “How to build a six-figure RECURRING revenue business through teaching people.”
- 54. #pressnomics @mattmedeiros Lesson 3: Feedback #pressnomics @mattmedeiros
- 55. #pressnomics @mattmedeiros One more story… #pressnomics @mattmedeiros
- 56. #pressnomics @mattmedeiros @mattmedeiros mattreport.com/go/itunes (p.s. I’d love a five-star review!) #pressnomics @mattmedeiros