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#pressnomics @mattmedeiros
WHITE
KNUCKLE
OWNER
#pressnomics @mattmedeiros
Second to last!
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
iThemes? So what?
• 7 Figure business
• 20+ employees
• Just launched a product refresh for an
...
#pressnomics @mattmedeiros
Hey, I’m cool too!
#pressnomics @mattmedeiros
Aren’t my products just as
popular?
#pressnomics @mattmedeiros
Can’t I achieve the same success?
#pressnomics @mattmedeiros
Looking at the facts
• We both started in 2008. Check
• We’re both selling WP Products. Check.
...
#pressnomics @mattmedeiros
I’m doing everything
“they” told me to do…
#pressnomics @mattmedeiros
Launching Conductor
Plugin
#pressnomics @mattmedeiros
Getting to 1.0
#pressnomics @mattmedeiros
First hour!
$4,000+
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Next Month
$857
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
2015 Gross
$30,000
#pressnomics @mattmedeiros
Is this good?
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Pippin $700k+
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Theme Isle $80k mo
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Avada theme, like a
billion fuckin’ dollars.
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
A WEEK!
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
What about me? What
about you?
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Lesson 1: Settle within
your strengths
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Be honest with your
product vs your situation
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Lesson 2: Don’t compare your
beginning to someone’s middle
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
What you think is going on
#pressnomics @mattmedeiros
Nothing worth doing is
easy.
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Lesson 3: Challenge your
typical business
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
or, how I sold a $99
plugin for $20k
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
GROWING UP IN CAR
SALES
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Embrace your strengths,
weaknesses, and situation
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Family Business
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
How you think it goes down
#pressnomics @mattmedeiros
What it really looks like
#pressnomics @mattmedeiros
- Book title
“Everyone should be in car sales: A tactical
guide on going to war with your custo...
#pressnomics @mattmedeiros
Not much different
• Customer relationships: great service + trust
• Build a team like family
•...
#pressnomics @mattmedeiros
Lesson 1: You need to
WORK to get the sale
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Lesson 2: Diversify and go
where the customers are
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Why do I do what I do?
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
— Me
“If a product is great and no one is around to
hear it, does it make a sound?”
#pressnomics @mattmedeiros
Audience
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Connection
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Authentic
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Just like you (maybe)
• Why can’t we sell through the repo?
• Why can’t we just have our REST A...
#pressnomics @mattmedeiros
— You
“Why did you start the Matt Report?”
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Lesson 1: My podcast
lands deals
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Lesson 2: Building an
audience
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
- Asshole marketer
“How to build a six-figure RECURRING revenue
business through teaching peopl...
#pressnomics @mattmedeiros
Lesson 3: Feedback
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
One more story…
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
@mattmedeiros
mattreport.com/go/itunes
(p.s. I’d love a five-star review!)
#pressnomics @mattmed...
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White Knuckle Owner

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This is my journey as an agency & digital product owner in the WordPress space.

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White Knuckle Owner

  1. 1. #pressnomics @mattmedeiros WHITE KNUCKLE OWNER
  2. 2. #pressnomics @mattmedeiros Second to last!
  3. 3. #pressnomics @mattmedeiros
  4. 4. #pressnomics @mattmedeiros iThemes? So what? • 7 Figure business • 20+ employees • Just launched a product refresh for an amazing product — BackupBuddy. #pressnomics @mattmedeiros
  5. 5. #pressnomics @mattmedeiros Hey, I’m cool too!
  6. 6. #pressnomics @mattmedeiros Aren’t my products just as popular?
  7. 7. #pressnomics @mattmedeiros Can’t I achieve the same success?
  8. 8. #pressnomics @mattmedeiros Looking at the facts • We both started in 2008. Check • We’re both selling WP Products. Check. • We both have a similar audience. Check • We both have a great southern drawl.
  9. 9. #pressnomics @mattmedeiros I’m doing everything “they” told me to do…
  10. 10. #pressnomics @mattmedeiros Launching Conductor Plugin
  11. 11. #pressnomics @mattmedeiros Getting to 1.0
  12. 12. #pressnomics @mattmedeiros First hour! $4,000+
  13. 13. #pressnomics @mattmedeiros
  14. 14. #pressnomics @mattmedeiros
  15. 15. #pressnomics @mattmedeiros Next Month $857
  16. 16. #pressnomics @mattmedeiros
  17. 17. #pressnomics @mattmedeiros 2015 Gross $30,000
  18. 18. #pressnomics @mattmedeiros Is this good? #pressnomics @mattmedeiros
  19. 19. #pressnomics @mattmedeiros Pippin $700k+ #pressnomics @mattmedeiros
  20. 20. #pressnomics @mattmedeiros Theme Isle $80k mo #pressnomics @mattmedeiros
  21. 21. #pressnomics @mattmedeiros Avada theme, like a billion fuckin’ dollars. #pressnomics @mattmedeiros
  22. 22. #pressnomics @mattmedeiros A WEEK! #pressnomics @mattmedeiros
  23. 23. #pressnomics @mattmedeiros What about me? What about you? #pressnomics @mattmedeiros
  24. 24. #pressnomics @mattmedeiros Lesson 1: Settle within your strengths #pressnomics @mattmedeiros
  25. 25. #pressnomics @mattmedeiros Be honest with your product vs your situation #pressnomics @mattmedeiros
  26. 26. #pressnomics @mattmedeiros Lesson 2: Don’t compare your beginning to someone’s middle #pressnomics @mattmedeiros
  27. 27. #pressnomics @mattmedeiros What you think is going on
  28. 28. #pressnomics @mattmedeiros Nothing worth doing is easy. #pressnomics @mattmedeiros
  29. 29. #pressnomics @mattmedeiros Lesson 3: Challenge your typical business #pressnomics @mattmedeiros
  30. 30. #pressnomics @mattmedeiros or, how I sold a $99 plugin for $20k #pressnomics @mattmedeiros
  31. 31. #pressnomics @mattmedeiros GROWING UP IN CAR SALES #pressnomics @mattmedeiros
  32. 32. #pressnomics @mattmedeiros Embrace your strengths, weaknesses, and situation #pressnomics @mattmedeiros
  33. 33. #pressnomics @mattmedeiros Family Business #pressnomics @mattmedeiros
  34. 34. #pressnomics @mattmedeiros How you think it goes down
  35. 35. #pressnomics @mattmedeiros What it really looks like
  36. 36. #pressnomics @mattmedeiros - Book title “Everyone should be in car sales: A tactical guide on going to war with your customers over price, features, and value.”
  37. 37. #pressnomics @mattmedeiros Not much different • Customer relationships: great service + trust • Build a team like family • Diversify income
  38. 38. #pressnomics @mattmedeiros Lesson 1: You need to WORK to get the sale #pressnomics @mattmedeiros
  39. 39. #pressnomics @mattmedeiros Lesson 2: Diversify and go where the customers are #pressnomics @mattmedeiros
  40. 40. #pressnomics @mattmedeiros#pressnomics @mattmedeiros
  41. 41. #pressnomics @mattmedeiros Why do I do what I do? #pressnomics @mattmedeiros
  42. 42. #pressnomics @mattmedeiros — Me “If a product is great and no one is around to hear it, does it make a sound?”
  43. 43. #pressnomics @mattmedeiros Audience #pressnomics @mattmedeiros
  44. 44. #pressnomics @mattmedeiros Connection #pressnomics @mattmedeiros
  45. 45. #pressnomics @mattmedeiros Authentic #pressnomics @mattmedeiros
  46. 46. #pressnomics @mattmedeiros Just like you (maybe) • Why can’t we sell through the repo? • Why can’t we just have our REST API? • Who’s running this ship?
  47. 47. #pressnomics @mattmedeiros — You “Why did you start the Matt Report?”
  48. 48. #pressnomics @mattmedeiros
  49. 49. #pressnomics @mattmedeiros Lesson 1: My podcast lands deals #pressnomics @mattmedeiros
  50. 50. #pressnomics @mattmedeiros
  51. 51. #pressnomics @mattmedeiros Lesson 2: Building an audience #pressnomics @mattmedeiros
  52. 52. #pressnomics @mattmedeiros
  53. 53. #pressnomics @mattmedeiros - Asshole marketer “How to build a six-figure RECURRING revenue business through teaching people.”
  54. 54. #pressnomics @mattmedeiros Lesson 3: Feedback #pressnomics @mattmedeiros
  55. 55. #pressnomics @mattmedeiros One more story… #pressnomics @mattmedeiros
  56. 56. #pressnomics @mattmedeiros @mattmedeiros mattreport.com/go/itunes (p.s. I’d love a five-star review!) #pressnomics @mattmedeiros

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