Tips when picking a tool to handle your digital marketing assets / files. Part I.

1. 4 things a
Digital Asset
Management
system must be.

2. Too many files soon leave you
In a mess

3. 1st thing
So, organizing files must be
super simple
Before moving forward, make sure you have found a system that makes it
super simple to upload and organize files.

4. a file structure without users is
Completely
useless

5. 2nd thing
therefore it must be easy to
Get started
What you need is a system that can be used, preferably on a daily basis, and
by a large number of users.

6. a system that can’t find what you’re looking for does
No good

7. 3rd thing
therefore search must be
Powerful
Make sure your system has the ability to add tags and descriptions to files,
and create relationships between files.

8. Finding a preview is
Much faster
than searching through filenames

9. 4th thing
So, file previewing must be
Visual
This is particularly important if you have a lot of marketing material or
photos.

10. You might just have found your
DAM
If you have come this far, you have found yourself a DAM System – a system that can
handle digital files. That’s nice.
But if you are in marketing you will need more tools that satisfy your specific needs
you’re really looking for is a MAM – part II in this series!

11. Start building a stronger brand today on:
www.promobucket.com