Top Ten Tips for Field Marketing Integration
•Download as PPT, PDF•
1 like•1,354 views
Follow these tips to ensure a successful and more effective Field Marketing program by integrating the plan into your brand's overall marketing mix!
![Top Ten Tips for Field Marketing Integration ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/cfakepathtoptentipsforfieldmarketingintegration-100504110122-phpapp01/85/Top-Ten-Tips-for-Field-Marketing-Integration-1-320.jpg)
![Top Ten Tips for Field Marketing Integration ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
Top Ten Tips for Field Marketing Integration
- 3. Contact Information 18221 Edison • St. Louis, MO 63005 • PH 314-997-0101 • FX 314.997.6831 • www.ProMotion1.com Steve Randazzo President PH: 636-449-3163 [email_address] Cathi Kennedy Queen PH: 636-449-3162 [email_address]
Editor's Notes
- 1. Integrate early and integrate often – PR, print, media, internet/technology and experiential. Start small on your first effort and build on your experience. 2. Strategy consistency from media to media – task each tactic to perform to it’s strength. Learn and know the value propositions for each media and how you want them to integrate. 3. Creative consistency - Creative integrity, look and feel flows consistently from one media to the next, avoid themes and graphics that change from one media to the next. 4. Message consistency – from print headline to street team script, everyone should sing from the same page, all media should point to the same place. 5. Clear Communication - Open up cross-discipline communication between agencies, departments and technologies.
- 6. Hire specialists for experiential marketing – this may look easy to some but in fact is a science that takes years of experience and training to perfect, from recruiting and training the right Brand Ambassadors to ensuring proper insurance and DOT compliance there is a lot that goes into planning and activating a successful experiential campaign. 7. Map the complete process and experience - capture data early, reward behavior, follow-up each engagement and plan past the last contact. 8. Establish tracking and reporting benchmarks and performance criteria - Set and agree to measurement criteria prior to initial media push. 9. Training-training-training - Ensure the field marketing managers and brand ambassadors are appropriately trained to the level they will be tasked to engage the public. Remember, they represent your brand and should be competent, credible and engaging. 10. Commit to the whole process - Once momentum is established it’s too late to cut cost and downsize the final piece of the puzzle. The payoff is engaging face-to-face with the target, it knocks down the last barrier and influences the desired behavior.