Each business must define a revenue model to generate money, unlike a business model which focuses on customer value. A revenue model is described by the number of potential revenue streams, which may be limited by the company's activities, the number of revenue streams the company has defined, and the potential number of customers. Common revenue models include uni-stream, multiple streams, interdependent, and "lost leader".

1. REVENUE
MODEL
Build the sustainable income
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2. revenue model
Please do not replace with
business model. Revenue model
creates MONEY, business model
produce a customer value!
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3. revenue model
Each business model have to
define a way how to make
money from your business – the
revenue model
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4. is not limited (some boundaries
result from company´s activity
potential),
company has defined the number
of revenue streams (one or more
revenues streams),
the count of potential customers is
not limited
REVENUE MODEL CAN BE
DESCRIBED BY THE
FOLLOWING ASSUMPTIONS:
count of potential revenue streams
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5. TYPES OF REVENUE MODEL
Uni-stream
Multiple-
streams
Interdependent
,,Lost leader"
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