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CIPR PRide Awards 2013
Social media highlights
PRide Wessex and Channel
Islands – 20th November
Contact:
Darryl Sparey
Brand Insight Director
darryl.sparey@precise.co.uk
T: +44 (0)20 7264 4768
www.precise.co.uk
Highlights

104 mentions

Most used hashtag
#PRideWX
103 mentions
127,831 followers
reached

127,910 Twitter
followers reached

2

Most prolific tweeter:
CIPR Wessex
(@CIPR_Wessex)
25 tweets

Most retweeted user:
CIPR Wessex
(@CIPR_Wessex)
15 re-tweets

104 tweets

CIPR PRide Awards 2013
Trend in mentions
Volume
90

80

70

60

50

40

30

20

10

0

3

CIPR PRide Awards 2013
What were people talking about?

Live analysis from
Precise Media
Platform+

4

CIPR PRide Awards 2013
Most prolific Twitter users

Author

Tweets

Followers

CIPR Wessex Group

17,400

25

696

Claire Hall

3,564

9

396

MrsGTBmth

312

6

52

Emily Wilkinson

5,166

6

861

Natasha Tobin

1,592

4

398

McKenna Townsend

2,620

4

655

Matthew McKenna

624

4

156

Jason MacKenzie

5,052

4

1,263

Katie Marlow

1,334

2

667

Ordnance Survey

38,682

2

19,341

Liquid

2,672

2

1,336

BriscoeFrench

2,316

2

1,158

Rachael Mills

74

2

37

Jon Perks

1,398

2

699

Jez Hull

5

Reach

184

2

92

CIPR PRide Awards 2013
Top Twitter users
Most prolific Twitter user

Largest audience reached on Twitter
Ordnance Survey

CIPR Wessex Group

CIPR
Claire Hall

CIPR Wessex Group

Emily Wilkinson

Emily Wilkinson

MrsGTBmth

Jason MacKenzie

Jason MacKenzie

Nicky Hirst
Precise

Matthew McKenna

Claire Hall
McKenna Townsend

Eastleigh Borough

Natasha Tobin

Liquid

Jez Hull

McKenna Townsend
Jane Wilson

Jon Perks

BriscoeFrench
Rachael Mills

Natasha Tobin

BriscoeFrench

Steven Woodgate

Liquid

Jon Perks

Ordnance Survey

Katie Marlow

Webreality

Katie Marlow
0

5

10

15
Volume

6

CIPR PRide Awards 2013

20

25

30

0

5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000
Volume
About…
MP+ Social
This analysis was produced by Precise using our MP+ Social service.
MP+ Social provides real-time access to your coverage from all social
media channels - Facebook, Twitter, YouTube, blogs and forums - and
enables you to quickly identify the most influential content and the
impact of social content on your profile.
Find out more here.

Precise
Precise is a business information group that provides media monitoring and media analysis services and software
applications to public relations, marketing and media professionals. Our recently launched Media Platform+ is unique in
providing integrated access to social media and mainstream news and analytics in a single timeline.
We are the CIPR’s partner for media monitoring and analysis, and headline sponsor of the CIPR PRide awards.
Find out more here.

7

CIPR PRide Awards 2013
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CIPR Pride Awards Wessex and Channel Islands

  • 1. CIPR PRide Awards 2013 Social media highlights PRide Wessex and Channel Islands – 20th November Contact: Darryl Sparey Brand Insight Director darryl.sparey@precise.co.uk T: +44 (0)20 7264 4768 www.precise.co.uk
  • 2. Highlights 104 mentions Most used hashtag #PRideWX 103 mentions 127,831 followers reached 127,910 Twitter followers reached 2 Most prolific tweeter: CIPR Wessex (@CIPR_Wessex) 25 tweets Most retweeted user: CIPR Wessex (@CIPR_Wessex) 15 re-tweets 104 tweets CIPR PRide Awards 2013
  • 4. What were people talking about? Live analysis from Precise Media Platform+ 4 CIPR PRide Awards 2013
  • 5. Most prolific Twitter users Author Tweets Followers CIPR Wessex Group 17,400 25 696 Claire Hall 3,564 9 396 MrsGTBmth 312 6 52 Emily Wilkinson 5,166 6 861 Natasha Tobin 1,592 4 398 McKenna Townsend 2,620 4 655 Matthew McKenna 624 4 156 Jason MacKenzie 5,052 4 1,263 Katie Marlow 1,334 2 667 Ordnance Survey 38,682 2 19,341 Liquid 2,672 2 1,336 BriscoeFrench 2,316 2 1,158 Rachael Mills 74 2 37 Jon Perks 1,398 2 699 Jez Hull 5 Reach 184 2 92 CIPR PRide Awards 2013
  • 6. Top Twitter users Most prolific Twitter user Largest audience reached on Twitter Ordnance Survey CIPR Wessex Group CIPR Claire Hall CIPR Wessex Group Emily Wilkinson Emily Wilkinson MrsGTBmth Jason MacKenzie Jason MacKenzie Nicky Hirst Precise Matthew McKenna Claire Hall McKenna Townsend Eastleigh Borough Natasha Tobin Liquid Jez Hull McKenna Townsend Jane Wilson Jon Perks BriscoeFrench Rachael Mills Natasha Tobin BriscoeFrench Steven Woodgate Liquid Jon Perks Ordnance Survey Katie Marlow Webreality Katie Marlow 0 5 10 15 Volume 6 CIPR PRide Awards 2013 20 25 30 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 Volume
  • 7. About… MP+ Social This analysis was produced by Precise using our MP+ Social service. MP+ Social provides real-time access to your coverage from all social media channels - Facebook, Twitter, YouTube, blogs and forums - and enables you to quickly identify the most influential content and the impact of social content on your profile. Find out more here. Precise Precise is a business information group that provides media monitoring and media analysis services and software applications to public relations, marketing and media professionals. Our recently launched Media Platform+ is unique in providing integrated access to social media and mainstream news and analytics in a single timeline. We are the CIPR’s partner for media monitoring and analysis, and headline sponsor of the CIPR PRide awards. Find out more here. 7 CIPR PRide Awards 2013