3. Star Deals – Radio & Cucina Asellina
• To market two brand new businesses to the
smarter London dining market.
• Other restaurants that use Star Deals: The
Ritz, Sketch, Helene Darroze, Apsley’s, Alain
Duccasse, Cinnamon
club, D&D, DSTRKT, OXO, Roast, Michel Roux
JR, Ramsay etc.
• Cocktail in Radio, 3c Dinner in CA for £25
• 2 month promotion
4. Star Deals – Radio & Cucina Asellina
• Results:
3,12 lunch covers
2,011 evening covers
2,323 Grand Total
45 online reviews
93% of diners at this restaurant would
recommend it to another person.
5. Living Social 3c Steak Flight promotion
3rd-10th May | £98 for two people + £68 up sell ave.
3,000
http://www.youtube.com/watch?v=7SxTy22zwNM
262k impressions
11. Celebrity guests include…
• Joe Hart – England goalkeeper
• Daniel Sturridge – Liverpool FC
• Gareth Barry – England Internationals
• Ashley Young - Man United and England
• Kevin Pietersen - Cricket star
• Teddy Sherringham – Football Legend
• Jourdan Dunn – International model
• Cara Delevigne – International model
• Matt Dawson – English Rugby Union
• Tom Daley – Olympic swimmer
12. • Sheridan Smith – West End star
• Denise Van Outen – West End Star
• Rupert Everett – West End Star
• Graham Norton – TV celebrity
• Matt Lucas – TV celebrity
• Richard E Grant – Actor
• JLS – pop band
• Alexandra Burke – music
• Strictly Come Dancing cast – 10.4 m viewers aps.
• Cast of TOWIE - 1.3 m viewers average per show
