1. Tips for a good Business Plan: Weekly Schedule
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# Date Topic
0 15-Mar Announcement
1 22-Mar Introduction
2 29-Mar Structure Business Plan
3 05-Apr Mission-Vision
4 12-Apr Goals - Values
5 19-Apr Good examples Mission-Vision
6 26-Apr Bad examples Mission-Vision
7 03-May Good examples Values
8 10-May Bad examples Values
9 17-May Team
10 24-May Market Analysis: Market & Trends
11 31-May Market Analysis: Target Group + Excellent example
12 07-Jun Market Analysis: Competition
12 14-Jun Market Analysis: Suppliers + examples
13 21-Jun SWOT analysis
14 28-Jun SWOT analysis: Examples
15 05-Jul Marketingmix
16 12-Jul Marketingmix: Promotion - Top 10 on Twitter
17 08-Aug Financial Plan: Content + Assumptions
18 15-Aug Financial Plan: Definitions
19 22-Aug Action Plan
20 29-Aug Variance analysis

2. Tip: - Find a good balance between economic & social interests
- Communicate clearly, as well internal as external
- Your Mission-Vision helps you to take quick & valuable decisions
GOOD Examples: Mission-Vision
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 “Tylenol Murders’”
http://www.youtube.com/watch?v=pdQ3-sCA6GU
A. THE Business Example: J&J Credo
http://www.jnj.com/connect/about-jnj/jnj-credo/?flash=true
http://www.youtube.com/watch?v=pdQ3-sCA6GU
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EXAMPLES
 Prepared to react fast & determined
 Everybody on the same page
 Clear Communication
 Responsible company
 Takes their obligations seriously
 Prepared to put common interest above the own company interest

3. GOOD Examples: Mission-Vision
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B. Other Examples – Top “Technology-based Companies”
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EXAMPLES
Twitter
Facebook
Skype
Yahoo!
Youtube
Google
Microsoft
Dell
Apple
Amazon

4. GOOD Examples: Mission-Vision
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B. Other Examples – Top “Technology-based Companies”
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EXAMPLES
Twitter
Facebook
Skype
Yahoo!
Youtube
“a work in progress” as it has yet to be fully developed
to give people the power to share and make the world more open and connected
to be the fabric of real-time communication on the web
to be the most essential global Internet service for consumers and businesses
to provide fast and easy video access and the ability to share videos frequently

5. GOOD Examples: Mission-Vision
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B. Other Examples – Top “Technology-based Companies”
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BAD
EXAMPLES
Google
Microsoft
Dell
Apple
Amazon
to organize the world‘s information and make it universally accessible and useful
to enable people and businesses throughout the world to realize their full potential
to be the most successful computer company in the world at delivering the best
customer experience in markets we serve
to bring the best personal computing experience to students, educators, creative
professionals and consumers around the world through its innovative hardware,
software and Internet offerings.
to be earth’s most customer centric company; to build a place where people can
come to find and discover anything they might want to buy online. (They list this as
their mission as a combination mission/vision on their site)