Created for Seattle nonprofit dedicated to combating childhood obesity

1. Target Audiences
1. Parents
 PTAs
 Homeschoolers
2. Educators
 Public school districts
 Public-school principals
 Private-school principals
 Religious-school principals
 Teachers (public and private)
 P.E. instructors
 School counselors & psychologists
 Teachers unions (NEA, WEA)
3. Health-care providers
 Pediatricians
 Family practitioners
 Psychologists
4. Organizations providing service & support to children
5. Program sponsors & underwriters
6. Individual donors
7. Volunteers
8. News media

2. Goals
1. Create and increase awareness of Treeswing and its services
(Directed to multiple audiences)
2. Drive traffic from potential donors/event attendees/clients to contact
Treeswing (Directed to specific audiences)
3. Attract corporate and nonprofit funding for program services
4. Increase event attendance
5. Attract individual donations
6. Attract volunteers

3. Objectives, Strategies & Tactics
O-1 Establish credibility on national fitness issues
S1. Op-eds in local and national publications, Web sites
T1: Business impact of childhood obesity & CtA (Call to Action)
T2: Activity’s relation to academic success & CtA
T3: Wrong solutions: Weight camps and other remedies
S2: Contributed articles
T1: Local publications (see target media list at end)
T2: National business publications (WSJ, Business Week, etc.)
T3: National minority/ethnic publications (TBD)
T4: Parenting magazines & sites
 DisneyFamily.com
 Family Fun
 Parenting
 Parents
 Scholastic Parent & Child
T5: Children magazines
 Boy’s Life
 Children’s Digest
 Children’s Playmate
 Jack and Jill
 Owl (?)
 Pack-o-Fun
 TIME for Kids
 WeeklyReader CurrentHealth1
 WeeklyReader CurrentHealth2
T6: Women’s interest magazines
 Family Circle
 Good Housekeeping
 Ladies Home Journal
 Redbook
 Woman’s Day
T7: Fitness & Health magazines
 Fitness
 Health
 Prevention
 Shape
 Total Health
T8: Professional- & trade-association newsletters

4. T9: Corporate newsletters
(e.g., Boeing, Microsoft, Safeco, Weyerhaeuser, Costco Connection)
S3: Generate political visibility
T1: Propose legislation in Olympia and D.C.
T2: Lobby for others’ legislation in Olympia and D.C. Sen. Harkin/NCLB & PE
S4: Sponsor original research (underwritten)
T1: Commission survey & announce results
T2: Commission research: PE impact on kids’ health in school district
T3: Get grants to measure programs’ impacts
S5: Awards
T1: Apply for awards from other organizations
T2: Give Treeswing Award(s)
T3: Establish seal of approval (1st awardee: Nintendo Wii?)
S6: Purchase listings in expert-source directories used by journalists
T1: Yearbook of Experts, Authorities and Spokespersons
T2: Newsmaker Interviews
T3: Radio-TV Interview Report (RTIR)—purchase ad
T4: Purchase subscription to ProfNet
S7: Offer original content
T1: “Getting Started: The Treeswing Guide to Increasing Your
Family’s Physical Activity”
T2: “Overcoming Obesity: How and Where to get Remedial Support
for Your Obese or Overweight Child”
T3: “10 Ideas to Get Active Immediately”
www.presidentschallenge.org/tools_to_help/ten_ideas.aspx
T4: “How to Enjoy a Physically Active Vacation in WA State”
S8: Establish Web site as clearinghouse of expert info & resources
T1: Offer BMI calculator
T2: Replicate WA Post organ/bodily harm interactive tool
T3: Add foto gallery
(www.washingtonpost.com/wp-dyn/content/gallery/2008/05/20/GA2008052001445.html?hpid=multimedia3&hpv=undefined)
T4: (More…)

5. O-2 Place features & interviews in local print, radio, TV, Web sites & blogs
Need: Release forms for clients to be interviewed?
Need: List of all donors/sponsors
Need: Communications schedule
Need: Annual-report designer?
Need: Archive binder of all previous media outreach/collateral used/results
Need: Aggregate statistics of clients served
Need: Jpeg of clients offered as interviews; send with pitch and link
Action: Create press kit
Action: Media-interview training
Action: Call and ask press kit preference
Action: Hero—B roll? VNR?
Action: Fax to TV stations (eFax?)
Don’t: No attachments: body copy only w/ link
Don’t: Send unsolicited press kits or mail press kits annually
Don’t: Add media to newsletter mailing lists
Don’t: Send singly—use BCC:
Cost: Editorial calendars, media directories, clipping services, contact-management software, PR Newswire
(BusinessWire, InternetWire?), eFax?
S1: Offer client stories to local media
Need/Action: Online press kit
Need/Cost: B-roll, VNR
T1: Create press kit with individual profiles/testimonials
T2: Send postcard with invitation to visit Web site (sted press kit)
T3: Create audio news releases (actuality), send to radio stations
T4: Create and send video news releases
T5: Invite columnists/reporters to events
T6: Post-event fotos to local publications/Web sites
T7: Create public-access show on SCAN Ch. 77 (free)
S2: Profile families/schools/donors/vol.s & how/why they help Treeswing
T1: Treeswing print newsletter
(Ensure logos of Treeswing/sponsor/hospital positioned in event fotos)
T2: Treeswing e-mail newsletter
 HTML version (host image on Web site)
 Text-only version
T3: On Web site
T4: Offer as interview subjects
T5: Work with school-district communications staff to promote Treeswing
 Include Treeswing in school & PTA newsletters, Web sites,
press releases
S3: Profile corporations that support Treeswing—and why
T1: Create award(s), announce honorees
T2: Work with sponsors’ PR/marketing staffs/agencies to include
Treeswing in sponsors’ collateral
T3: Offer sponsors’ executives as interviews
S4: Sponsor a conference
S5: Issue report
S6: Issue survey
S7: Announce milestone

6. S8: Announce major grant
S9: Buck a trend
T1: Announce endorsement, program with Nintendo Wii and other
manufacturers
S10: Co-found industry association/alliance
S11: Form strategic partnership
S12: Take political stand
O-3 Seek national publicity
S1: Create YouTube video(s) of celebrities jump-roping
 Steve Ballmer
 Christine Gregoire
 Maria Cantwell
 Slade Gorton
 Sue Bird
S2: Oprah (future target)—Necessary elements:
 Demonstrated success
 Formerly obese poster child
 Emotional impact of obesity risks (Dead child? It happens)
 Visual: jump-roping/SCATS?
 Celebrity endorsement
 Discuss female body-image issues
O-4 Secure publicity placements in online media read by WA audiences
(Web sites, blogs, newsletters, search engines, directories)
S1: Secure optimal placement in search engines & directories
S2: Place guest column, op-ed, news & features in consumer sites
T1: Parenting (More…)
T2: Children (More…)
T3: Fitness (More…)
T4: Health care (More…)
T5: Volunteerism and Philanthropy (More…)
S3: Create videos
T1: Make documentaries, post on YouTube
T2: Create vlogs by children/parents
 Post on YouTube
 Post on Web site
 List on video search engines
T3: Videotape speech/presentation, make into DVD
S4: Offer Internet radio show of Treeswing speech or presentation
S5: Wikipedia article
S6: (More...)

7. O-5 Secure placements in local online resources
 KING 5 Healthlink and similar sites (hospitals?)
 KWJZ-FM Community Health Guide (and similar radio-station guides)
www.kwjz.com/publicservice.asp?displayOption=&contentGUID={AD901FDC-6A14-4A4E-86F2-
0FEDC72EBDDB}&groupName=KWJZ%20Public%20Service&siteGUID={387A139E-A6CF-4114-B96E-29D7D9F32F6E}
 Craigslist Seattle
 Referral sites
o Angie’s List
o Judy’s Book
o Yelp
(More...)
O-6 Establish Third-Party Validation
S1. Secure favorable charity rankings
T1: CharityNavigator.com
T2: Angie’s List for charities?
S2. Attract celebrity support
Costs: First-class round trip airfare for 2
First-class hotel suite
Limo to/from hotel and event
$100-$150/day for meals
Celebrity thank-you gift or package
Request: Celebrity signature on fundraising appeal
Celebrity quote for press release
Honorary Board position
Celebrity in PSA
Donated prize for fund-raiser
Personal appearance
T1: Identify/approach celebrities born in Washington State
T2. Identify/approach celebrities who have moved to Seattle/WA
T3: Approach local sports teams: Mariners/Seahawks/Sounders/Storm:
 A special event with some of their players (especially Olympian Sue Bird)
 Having some players do a Treeswing BB clinic for kids
(at schools, community centers, YMCAs?)
 Filming Sue Bird (and Doppler?) as part of our YouTube series
 Using Doppler at future Treeswing promotional events
 Filming Storm players (with active kids) in TV PSAs
(which also can go up on our Web site)
 Recording Sue Bird in a radio PSA
 Storm players in Treeswing billboards (posed next to active kids)
 Storm players (w/ active kids) in Treeswing promotional posters
 Putting Treeswing promotional copy into Storm programs
 Putting donation envelopes into Storm programs
 Putting a mailer-response card into Storm programs
 Treeswing video played on jumbo screen at game
 Distributing Treeswing brochures at the gate or stands

8.  A Treeswing booth/table at Storm home games
 Treeswing mentioned (or, at least, linked to) on the Storm’s Web site
 Using the Storm logo on our Web site as a “Community Partner”
(linked to a description of what they do for us)
 Donating a portion of ticket receipts for one or more games to
Treeswing and making an announcement of that at the game(s)
with Treeswing video showing on jumbo screen
 Providing Storm tickets, souvenirs, stickers, and/or other team
promotional items as prizes in Treeswing fundraisers/events/
contests (Visit team store for ideas)
 Allowing a Treeswing exhibition (SCATS?) between quarters at
games (time avail.?)
 Treeswing mentioned in radio broadcasts (1150 KKNW-AM)
T4: Local Olympic athletes:
 Apolo Ohno (Federal Way)
o Gold & Bronze, skating (Turin 2006)/
o Gold & Silver (Salt Lake City 2002)
 Megan Quan Jendrick (Puyallup)
o Gold, swimming (Sydney 2000)
 Michele Akers (Shorecrest High)
o Gold, soccer (Atlanta 1996)
 Gail Devers (Seattle)
o Gold, 100 meters Barcelona 1992 & Atlanta 1996)
 Traci Ruiz (Seattle)
o Gold, sync. swimming (Los Angeles 1984)
o Silver (Seoul 1988)
 Mike Kinkaid (WSU)
o Gold, baseball (Sydney 2000)
 Rebecca Twigg
o Silver, cycling (Los Angeles 1984)
o Bronze (Barcelona 1992)
 Mary Wayte (Mercer Island)
o Gold, swimming (Los Angeles 1984)
o Silver & Bronze (Seoul 1988)
 Mac Wilkins (Tacoma)
o Gold, discus (Montreal 1976)
o Silver (Los Angeles 1984)
 Kaye Marie Hall Gold, swimming (Mexico City, 1968)
 Kris Norelius (Olympia) Gold, rowing (Los Angeles 1984)
T5: Beijing Olympics 2008
 Anna Mickelson Cummins (Bellevue, UW): Gold, rowing
 Mary Whipple (UW): Gold, rowing
 Sue Bird (Seattle Storm) Gold: basketball
 Hope Solo (Richland): Gold, women's soccer
 Stephanie Cox (Gig Harbor): Gold, soccer
 Nathan Adrian (Bremerton): Gold, swimming)

9. O-7 Promote existing and new Treeswing benefit events
S1: Secure radio station partners for free event publicity
Need: Pro bono photographer (offer tag line)
Action: Include detailed program schedule in pitch
T1: Radio PSA (Contact community-affairs directors)
 KING-FM Green Halloween (84 placements)
T2: Secure listings in radio stations’ community-events calendars
T3: Radio station remote broadcasts at Treeswing event (free)
T4: Secure feature on radio stations’ interview program
T5: Target KVI sports talk?
S2: Secure TV station partners for free event publicity
T1: Produce television PSA w/ assistance from SCAN public-access
TV studio
T2: Produce VNR
 Ask community, 4-yr. colleges to do as class project
 Leverage use of corporate in-house facilities (connections?)
 Produced for free at SCAN public-access TV studio
 Use TV station moonlighter
T3: Produce B-roll (background video scenes)
 Ask community, 4-yr. colleges to do as class project
 Leverage use of corporate in-house facilities (connections?)
 Produced for free at Comcast Community Television studio
 Use TV station moonlighter
T4: Secure listings on TV stations’ events calendar
T5: Secure event appearances by TV station’s on-air talent
S3: Secure print partners for free event publicity
T1: Newspaper or magazine box display ad (requires ad buy)
T2: Place events in community-calendar listings
S4: E-mail marketing campaign
T1: Send advance event info & reminders
T2: Send news alerts including publicity, new sponsors, volunteer
opportunities
T3: Send post-event summary and donor/volunteer thanks,
acknowledgments
S5: Print and e-mail newsletters
(Ensure Treeswing & sponsor logos positioned in event fotos)
S6: Advertising
T1: Billboards
 Pro bono creative by ad agency (WongDoody?)
 Placement underwritten by sponsor
T2: Metro panels
 Pro bono creative by ad agency (WongDoody)
 Placement underwritten by sponsor

10. T3: PSA posters (Develop underwritten original or reuse others’)
 Distribute to schools, community centers, etc.
o “Killer Sofa”
o Kid with healthy body shape v. same kid obese
T4: Announcements in local coupon mailers
T5: Save-the-date refrigerator magnets (logo)
S7: Increase local visibility by creating Treeswing promotional items
Present as prizes/awards (free to kids); underwritten by sponsors
T1: Water bottles
T2: Bumper stickers
T3: Car window stickers
T4: Magnets
T5: Pedometers
T6: Key chains
T7: Mini flashlights
T8: Physical-activity logbooks
T9: Hiking logbooks
S8. Treeswing promotional emblems kids can wear (Create—sell—award:)
T1: Shoelaces tag
T2: Sew-on/Iron-on badge
T3: Lapel (campaign) button
T4: Award ribbon
T5: T-shirts (w/ sponsor logos prominent)
T6: Ball caps
T7: Sun visors
S9. Distribute (underwritten) sports gear to more schools
T1: Flying discs (sponsored by Ultimate Frisbee teams)
T2: Footballs (sponsored by Seahawks)
T3: Soccer balls (sponsored by Sounders)
T4: Playground balls (sponsored by dodge ball teams?)
T5: Hacky sacks?
T6: Snorkels?
S10. 5K Boardwalk (More…)
S11. NEW—Treeswing Triathlon for Kids (Bike + run + ?)
S12. NEW—Treeswing Challenge
T1: Obstacle course
 (Barrels/Tires/Tubes)
 Jump across sand pits, water obstacles
 Walk across beam
 Rope swing across water/mud
 Pulley/zip line descent
 Low, cushioned hurdles or walls
T2: Sack races

11. T3: Three-legged races
T4: Human-wheelbarrow races
T5: Egg & spoon races
T6: Somersault competition (with helmets)
T7: Hop, skip and jump competition
S13: NEW—World-record attempts
T1: Mass jump rope in schools across district/state
T2: Jump-roping duration (Jumpathon)
T3: Mass skipping in schools across district/state
T4: Skipping duration (Skipathon)
S14. NEW—Exhibitions/Road show (Schools, fairs/festivals, community ctrs.)
T1: Jump-roping
T2: Seattle Circus Arts School
T3: Gymnastics academies
T4: Fencing salles
T5: Drill teams
T6: Martial arts studios
T7: Frisbee teams
T8: Sports cheer teams (pro & college)
S15: NEW—Contests
T1: JumpUp Challenge
T2: Jump chant
T3: School kids: Best and/or most ways to be active
S16: NEW—Get families out and moving
T1: Orienteering event for families
(Sponsored by local orienteering groups)
T2: Geocaching prizes
T3: Ropes-course challenge for teens
(Sponsored by ropes courses/corporate-training marketers)
S17: NEW—Sports equipment drive?(Donated to schools, community centers)
T1: Sponsors & collection points
 Pro and community sports teams
 Sporting-goods retailers (new & used)
 Consignment stores (Goodwill)
 Schools & PTAs
 Little Leagues

12. O-8 Seek Sponsorships and Grants
Need: Identify arguments against becoming sponsor
Need: Devise counterarguments
Need: Gather cause-related marketing stats to use with potential sponsors
Need: Gather research-supported arguments for switching nonprofit support to Treeswing
Action: Target companies with poor images
Proposals should be shaped to highlight:
1. Complementary mission statements
2. Innovative, distinctive program offering
3. Coexistence with competitors
S1: Find new corporate sponsors
T1: Approach tech companies to support anti-couch potato initiatives
(Microsoft, Nintendo, Google, Amazon, Adobe…)
T2: Target informed, dedicated, active base of local co-ops
 PCC
 Group Health
 REI
 Costco
T3: Secure countertop flyers/brochure stands, posters at retailers
 Drugstores (especially Bartell)
 Pharmacies
 Department stores (Target, Fred Meyer)
 Supermarkets
o Metropolitan Markets
o PCC
T4: Seek personal appearances, tickets, team memorabilia
 Mariners
 Seattle Storm
 Sounders
 Seahawks
T5: Seek exposure to area-wide customer bases:
 Comcast
o Advertising messages to subscribers’ DVRs
o Feature profiles in On-Demand community listings
T6: Leverage board/volunteers/donors/allies with letter asking them to list
potential referrals to:
 Companies they work in
 Companies they do business with
 Companies they are on boards of
 People they know who fit same categories

13. T7: Create corporate-solicitation packet:
 Letter
o Include cause-related marketing stats:
 Mention potential staff prefers to work at socially
responsible companies
 Mention consumers switch brands in recognition of
company associated with good causes
o Include Treeswing reach/impact stats (quantify what
Treeswing does)
o Outline benefits of sponsorship (customized)
o Quantify impact on corporate sales (?) & other results
o Mention potential exposure via print/radio/TV media partners
and/or expected publicity
 Backgrounder: “Who We Are”
 Programs Fact Sheet: “What We Do”
 Profiles of individual family/children being active thanks to
Treeswing (w/ fotos)
 Thank-you letters from children on bright, kids-themed
stationery
 Fotos of groups of active kids (captioned, 5 x 7, color, w/
link to color .jpgs on Web site)
 PowerPoint presentation—relevant to company’s needs;
detail benefits, or, better yet…
 …DVD
 Sheet of local & national endorsements/testimonials
(from schools, parents, kids, donors, sponsors)
 Publicity clips
 Brochure
 Annual report
 Newsletter
 Event invitations
T8: Create & offer checklist of potential-support options:
 Included in employee-giving program
 Included in corporate-matching program
 Portion of sales revenues from new product launch
 Distribute Treeswing literature within company (counters, racks,
etc.)
 Mention in company’s internal communications (newsletters)
 Mention in company’s external communications (press release,
newsletters, etc.)
 Corporate logo for Treeswing event collateral
 Link on sponsor’s Web site

14.  In-kind materials (especially broadcast production facilities)
 Underwritten marketing materials (T-shirts)
 Underwritten advertising (Seattle Times/billboards/Metro
panels)
 Underwritten PSAs
 Underwritten VNR
 Underwritten B-roll
 Monetary support/donation
T9: Create sheet of Treeswing sponsor-recognition opportunities:
 Treeswing newsletters (to how many?)
 Event collateral (flyers, invitations, signs)
 On-air mentions by radio/TV event sponsors
 Listed in donated display ads (if ad buy is underwritten)
 Mentioned in radio PSAs
 Mentioned in TV PSAs (once we can afford & make them)
 Seat on board of directors
 Opportunity to meet celebrities (once we acquire them)
 Send reference copies of marketing collateral w/ sponsor
 Send reference copies of publicity results quarterly
S2: Seek grants and nonprofit support
T1: Hire grant writer
T2: Target largest local philanthropic foundations/corporations
 Seattle Foundation
 NW Area Foundation
 Boeing
 Norcliffe Foundation
 M.J. Murdock Charitable Trust
 Edward and Lillian Bishop Foundation
 John and Mary Shirley Foundation
T3: Network in local philanthropic organizations
 Philanthropy Northwest
 Social Venture Partners

15. O-9 Secure speaking opportunities to raise visibility & funds
S1: Create a Speakers Bureau
 Outline structure
 Identify cadre
o Previous donors?
o Previous speakers?
o Board members
o Families
o Volunteers
 Create speech/presentation with video/DVD
T1: Train board & speakers
 Key Message cards
 Studio rehearsals
 Speech giving techniques
 Media-interview training
T2: Solicit bookings (Send letter to families, volunteers, donors)
Leverage the board of directors: Whom do you know?
 Corporations
 Business groups & clubs:
o Downtown Business Association
o Rotary
o Chambers of Commerce
o Rainier Club
 Fraternities & sororities
 Schools & PTAs (Public, private, religious)
 Health clubs & YMCAs
 Service/Fraternal organizations ?
o Kiwanis
o Knights of Columbus
o Shriners
o Lions/Elks/Eagles
o Odd Fellows? Masons?
o American Legion? VFW ?
T3: Create tabletop exhibit to put on literature table at events
T4: Promote before & after in audience’s newsletter/publications
T5: Create embedded e-mail piece

16. O-10 Solicit individual donations & volunteers
S1: Solicit workplace-giving & corporate-matching programs:
(Become United Way donor beneficiary)
Boeing, Microsoft, Nintendo, Google, Adobe, Amazon, Starbucks, Weyerhaeuser,
Safeco, Eddie Bauer, REI, Russell Investments, Simpson Paper, PACCAR,
Kenworth…
S2: Staff information exhibit or booth throughout region (Show looped DVD)
T1: Community fairs
T2: Health fairs
T3: Education fairs
T4: Whirligig (Seattle Center)
T5: Festivals
 SeaFair
 Bite of Seattle
 NW Folklife Festival
 Bumbershoot
 Pike Place Market Festival
T6: Street Fairs (U. District, Fremont)
T7: Farmers markets
T8: Hospitals & clinics (especially pediatric)
T9: Shopping malls
 Alderwood
 Northgate
 Pike Place Market
 Southcenter
 Bellevue Mall
 Tacoma Mall
S3: Reformat brochure to fit into information racks
T1: City of Seattle Neighborhood Resource Centers
T2: All major tourist attractions (e.g., Pike Place Market)
T3: Hospitals
T4: Libraries
S4: Send Treeswing information to parents via schools & PTAs
S5: Direct-mail campaign
T1: Rent lists from publications, organizations, list brokers
 Keep database current with USPS’ NCoA program
T2: Devise creative package that will avoid getting discarded…
 Don’t use address labels
 Use crooked stamps sted meter—suggests real people
T3: …and get it opened
T4: Craft an effective call to action (The Offer)
 Only have 3 seconds to gain interest; use Johnson Box

17. S6: Secure listings with local volunteer-match organizations
Need: Develop sheet of generic & specific volunteer opportunities
 Seattle Works www.seattleworks.org
 Young Professionals of Greater Seattle www.ypogs.org
 BEAN www.beanonline.org
 Just Cauz Foundation www.justcauz.org
S7: Secure listings on national volunteer-match sites
 1-800-Volunteer.org
 Idealist.org
 NetworkForGood.org
 ServiceLeader.org
 VolunteerMatch.org
 VolunteerSolutions.org
 WiserEarth.org
 WorldVolunteerWeb.org
S8: Secure listings on sites that list nonprofits
T1: Craigslist
T2: One Thing Seattle (http://seattle.1thingus.com/)
(More…)
S9: Secure listings on sites that list volunteer opportunities:
T1: Craigslist
T2: TBD
(More…)
S10: Set up online-giving program www.firstgiving.com/
O- 11 Provide opportunities to involve and support target audiences & vol.s
S1: Create opportunities for target audiences to become involved
Need: Volunteer handbook w/ forms
Need: Develop sheet of generic & specific volunteer opportunities
T1: Office support
 Stuffing/addressing envelopes for direct-mailings
 Double-checking mailing lists
T2: Field support
 Approach PTAs with Treeswing material
 Participate in Speakers Bureau
 Staff booths at exhibitions, fairs, etc.
 Help at special events
 Put up posters on community and private bulletin boards
 Replenish brochure stacks around the county

18. T3: Personal support
 Buy/sell bumper stickers & t-shirts, etc.
 Evangelize for Treeswing
o Blogs
o Personal appeal to your contacts
o Passing out literature at work, church, clubs, etc.
o Letters to the editor (provide sample forms)
o Lobby elected officials
o Petition school boards
 Sign up at Web site for obesity news alerts & Treeswing
initiatives http://obesitycampaign.org/obesity_take_action.asp
S2: Offer (more...) support and resources to target audiences
T1: Newsletter & Web-site features
 Sports Activity of the Month w/ how-to
(e.g., badminton, volleyball, bocci/petanque, lawn bowling, field hockey, croquet, ultimate Frisbee,
boomeranging, dodge ball, orienteering…)
 Monthly spotlight on physically active child/family
 Monthly spotlight on partner organization
 Monthly spotlight on school or teacher
 Monthly spotlight on donor/sponsor
T2: Local fitness resources (informational) on Web site (More…)
T3: “What YOU can do about preventing childhood obesity”
T4: Videos of Treeswing programs/activities/successes
T5: Podcast of Treeswing presentation(s)
T6: Web site links to local fitness activities/lessons (More…)
T7: Original Treeswing guidebooks/pamphlets/articles
 “Getting Started: The Treeswing Guide to Increasing Your
Family’s Physical Activity”
 “10 Ideas to Get Active Immediately”
www.presidentschallenge.org/tools_to_help/ten_ideas.aspx
 “Overcoming Obesity: How and Where to get Remedial
Support for Your Obese or Overweight Child”
 “How to Enjoy a Physically Active Vacation in WA State”
S3: Market Web site as a community where children/families/volunteers
can share, connect and interact through:
T1: Real-time chat rooms
T2: Hosted blogs (or links to individuals’ blogs) detailing
children’s/parents’/volunteers’ increased activity and physical-
fitness programs as they follow the Treeswing Challenge.
T3: Participating in polls
T4: Offering support/tips/ideas in forums/message boards
T5: Children post their own photo galleries/scrapbooks/logs of their
activity (imitate PE curriculum?)
T6: Reading about each other in newsletters available at site

19. T7: Viewing each other in event fotos posted on site
S4: Retain volunteers by providing volunteer recognition
T1: Newsletter volunteer spotlight
T2: Recognition in annual report
T3: Recognition at annual luncheon
O-12 Target concentrations of healthy, active parents/families/kids—
and the establishments catering to them
 PSA poster on bulletin boards or in windows
 Brochure stand (brochure must have response card)
 Flyers at cash registers
 Mentions in their client/membership newsletters
S1: Adult sports clubs and facilities
T1: Health clubs & gyms
T2: YMCAs
T3: Municipal pools
T4: Climbing clubs (VerticalWorld, Stone Gardens)
T5: Bowling alleys
T6: Dance studios
T7: Martial-arts studios
T8: Skating rinks
T9: Tennis clubs
T10: Golf clubs
T11: Riding clubs & stables
T12: Paintball courses
S2: Sporting-goods stores (news & used)
S3: Professional sports games and co-rec team leagues
 Football
 Baseball
 Basketball
 Hockey
 Soccer
 Ultimate Frisbee
S4: Health-food stores (especially PCC)
S5: Recreational organizations
T1: REI
T2: Bicycling groups (Cascade Bicycle Club)
T3: Hiking groups
 The Mountaineers
 Volksmarchers
T4: AAA (families drive to places where they’ll be active)

20. S6: Children’s retailers
T1: Toy stores
T2: Children’s supply stores (MerryGoRound, Babies R Us)
T3: Educational-supply stores
T4: Discount chains (Target)
T5: Department stores (Fred Meyer)
T6: Children’s clothing stores (Gymboree, Old Navy)
T7: Children’s consignment shops
T8: Children’s bookstores
T9: Birthday & party-supply stores
T10: Costume-supply stores
T11: Bicycle stores
T12: Children’s furniture stores
T13: Arts & crafts stores
T14: Game stores (board & electronic)
T15: Comics shops
T16: Cards/collectible shops
S7: Children’s service providers
T1: Adoption agencies
T2: Day camps
T3: Overnight camps
 Camp Wahoo
 Hidden Valley
 Warm Beach
 WWU youth programs
T4: Children’s hair salons
T5: Children’s photo studios
T6: Babysitter & nanny agencies
T7: Day-care centers
T8: Montessori schools
T9: Preschools
T10: Before- and after-school programs
T11: Family and child counselors
T12: Child psychologists
T13: Gifted-child resources
T14: ADD resources (www.handle.org)
T15: Dentists & orthodontists specializing in children
T16: Educational services/Tutors/Testing services
 Kumon
 KnowledgePoint
 Learning disability specialists
 Math instruction

21. T17: Early childhood developing/Learning programs
 KinderCare
 Kids Count
 La Petite Academies
 Tiny Tots
T18: Children’s art studios
T19: Music teachers
T20: Dance studios
T21: Cooking studios (Cookalicious, FrogLegs)
T22: Martial-arts studios
T23: Equestrian academies/stables
 Red Gate Farm
 Archway Equestrian School
 Cascadia Riding Center
 Hidden Valley Camp
 Pony Paradise Rides
T24: Sports-instruction studios/clubs/academies
T25: Pools, swim clubs & instruction programs
 Samena Swim & Recreation Club
 Safe n’ Sound Swimming
 Municipal pools
T26: Gymnastics academies
 The Little Gym
 Jungle Gym
 Seattle Circus Arts School
T27: Science demonstrators (Mad Science, Science Express)
T28: Children’s party entertainers
 Magicians
 Singers/musicians
 Clowns
T29: Pony ride operators
T30: TumbleBus and other portable playrooms
T31: Movement & music programs
 Gymboree
 Kindermusik
 Musikgarten
S10: Children’s theaters
 Seattle Children’s Theater
 Storybook Theater
 Studio East
 Thistle (puppet) Theater
 Seattle Puppet Center

22.  Taproot Theater
 Sprouts Children’s Theater
 Stone Soup
 Youth Theater Northwest
S11: Recreation destinations (private)
T1: Indoor play centers
 3-2-1 Bounce
 Dizzy’s Bus Stop
 Jump Planet
 Kidz Bounce
 Lil Kickers Fun Zone
 Odyssey1
 Playmatters
 Pump it Up
 Rainy Day Playcenter
T2: Amusement parks
 Wild Waves
 Remlinger Farms
T3: Fun centers
 Family Fun Center/Bullwinkle’s Restaurant (Tukwila)
 Funtasia Family Fun Center (Edmonds)
T4: Activity parks
 Whirley Ball (Edmonds)
 Laser tag
T5: Seasonal fairs and activities
 Puyallup Fair and Spring Puyallup Fair
 King County Fair
 Evergreen State Fair
 Fall City Farms
 U-pick farms/pumpkin patches/corn mazes
S12: Recreation destinations (nonprofit)
T1: Zoos (Seattle, Issaquah, Tacoma)
T2: Aquaria (Seattle, Tacoma)
T3: Museums catering to families or with family days
 Burke Museum
 Museum of Flight
 Experience Music
 Pacific Science Center

23. T4: Children’s Museums
 Seattle
 Bellevue
 Tacoma
 Everett
 Olympia
T5: Animal farms
 Farrel-McWhirter Park, Redmond
 Kelsey Creek Park, Bellevue
 Forest Park Animal Farm, Everett
S13: Libraries—Sponsor special book displays on related themes
S14: Nature centers and environmental learning centers
 Carkeek Park Environmental Education Center
 Camp Long Nature Center
 Cedar River Watershed Education Center
 Seward Park Environmental and Audubon Center
 Discovery Park Visitors Center
 Islandwood Outdoors Learning Center (Bainbridge Is.)
 Lewis Creek Park Visitor Center
 Mercer Slough Environmental Center
 Tacoma Nature Center
S15: Municipal park systems (Bulletin boards)
S16: State parks—Poster or flyer at trailhead bulletin boards?
S17: National parks—Reformatted brochure included in racks at gift-shop &
ranger-station
O-13 Embrace the enemy (Newsworthy—announce w/ press release)
Consider licensing Treeswing approval a la Good Housekeeping Seal
S1: Food retailers—Flyers/brochures at cash registers
T1: Ice-cream shops
T2: Candy stores
T3: Cupcake Royale (W. Seattle)
T4: Shoofly Pie (W. Seattle)
S2: Family restaurants
(Chuck e. Cheez, Red Robin, Rain Forest Café, neighborhood family restaurants)
T1: Placemats w/ Treeswing info/games/puzzles, etc.
T2: Tabletop displays (a la dessert menus)
T3: Menu inserts
 Announcing 10% of your purchase will be donated to Treeswing
during certain period
 (or) Small ad for Treeswing
T4: Flyers or brochures at cash registers

24. S3: Place Treeswing collateral in delivered foodstuffs
T1: Pizza restaurants
T2: Other cuisines
T3: Food clubs (mailed: e.g., Dilettante Chocolate)
S4: Video and electronic game stores
T1: Flyers/brochures at cash registers
S5: Movie theaters
T1: Flyers/brochures at cash registers
T2: Announcements on screens before previews
S6: Arcades (Gameworks)
T1: Flyers/brochures at cash registers
S7: Manufacturers—Place PSAs in products (Guaranteed publicity)
T1: Videos
T2: Handheld electronic games (Nintendo Wii)
T3: Computer games
T4: Online virtual game environments
T5: Board games (small slip with instructions): Cranium (local)
O-14 Cross-promote with complementary partner organizations
 Request cross-link with other Web sites (Need graphic file & code)
 Place contributed articles on sites and in newsletters
 Get included in resource directories
 Create joint promotions
S1: Physical Fitness/Outdoors/Sports
T1: State organizations
 Outdoors for All Foundation www.outdoorsforall.org
 Wilderness Awareness School
www.wildernessawarenessschool.org
T2: National organizations with local presence
 Outward Bound www.outwardbound.org
 YMCAs
T3: National fitness industry
 Jump Rope USA www.usajumprope.org
 www.JumpRope.com
 P.E. Central www.pecentral.org
T4: Fitness-trade associations
 Fitness Professionals www.fitpro.com
 IDEA Health & Fitness Association www.ideafit.com
 International Fitness Association www.ifafitness.com
 National Association for Health & Fitness
www.physicalfitness.org
 National Gym Association www.nationalgym.com/nga/index.php

25.  National Sporting Goods Association www.nsga.org
T5: P.E. associations
 American Alliance for Health, P.E., Recreation & Dance
www.aahperd.org
 National Assoc. of Kinesiology & P.E. in Higher Education
www.nakpehe.org
 National Association for Sport and Physical Education
www.aahperd.org/naspe/
 National High School Coaches Association www.hscoaches.org
 The Society of State Directors of Health, Physical Education
and Recreation www.thesociety.org
T6: Fitness nonprofits
 Alive with MissionMe www.alivewithmissionme.org/index.html
 A World Fit for Kids www.worldfitforkids.org/
 Shape Up America www.shapeup.org
S2: Health nonprofits
 American Heart Association (Jump for Heart)
 (More…)
S3: Children’s health and issues
T1: Local pediatric hospitals, clinics, practices
T2: Physicians associations
 American Academy of Family Physicians www.aafp.org
 American Academy of Pediatrics www.aap.org
T3: Education associations
 American School Health Association www.ashaweb.org
 Society for Public Health Education www.sophe.org/index.asp
T4: Fitness nonprofits
 America’s Promise Alliance
www.americaspromise.org/APAPage.aspx?id=6374
 Health Corps www.healthcorps.net
 Kaboom! http://kaboom.org
 Youth Becoming Healthy www.ybhproject.org
T5: Foundations
 Bandai Foundation www.bandai.com/about/foundation.html
 PacifiCare Foundation
www.pacificare.com/vgn/images/portal/cit_60701/127503Guidelines_for_Charitable_Giving.pdf
T6: Government programs
SmallStep http://smallstep.gov/
(More…)
T7: Online resources
 www.KidsHealth.org (Nemours Foundation)
(More…)

26. S4: Obesity organizations & foundations targeting obesity
 American Obesity Association
http://obesity1.tempdomainname.com/
 Campaign to End Obesity http://obesitycampaign.org
 Clinton Foundation
 HSC Foundation
www.hscfoundation.org/whatwedo/childhoodobesityinitiative.php
 The Obesity Society www.obesity.org and its journal, “Obesity”
 Robert Wood Johnson Foundation
 Wal-Mart Foundation
S5: Competitors (in terms of scope, programs, publicity potential)
 Children in Balance http://www.childreninbalance.org/
 Children’s International Obesity Foundation
www.ciofoundation.org
 Excellence Through Exercise Foundation
www.excellencethroughexercise.org
 Functional Fitness for Kids www.ff4k.org
 Kids Feeling Fit Foundation www.kidsfeelingfit.org
 National Action Against Obesity
www.actionagainstobesity.com
 Obesity Prevention Foundation
www.obesitypreventionfoundation.org
 P.E. Log It www.pelogit.org
 Spark (PE curriculum) http://www.sparkpe.org/
S6: Educators
T1: Public school districts
T2: Private schools
T3: Religious schools
T4: Teachers unions (NEA, WA Ed. Assoc.)
T5: P.E. instructors
T6: School counselors & psychologists
T7: State educators (www.WashingtonLearns.wa.gov)
T8: Universities
 John Hancock Center for Physical Activity & Nutrition,
Friedman School of Nutrition Science & Policy, Tufts University
http://jhcpan.nutrition.tufts.edu/
T9: Nonprofits supporting education
Alliance for Education www.alliance4ed.org
(More…)

27. S7: Agencies/organizations providing services & support to children
 Churches
 Community service centers
 Public health agencies
 Youth and family-service centers
 Youth clubs
 Parent Trust for Washington Children www.parenttrust.org
 Children’s Alliance of Washington www.childrensalliance.org
 Children’s Home Society of Washington www.chs-wa.org
 Boys and Girls Clubs www.bgca.org/
 Big Brothers & Big Sisters www.bbbs.org
 Girls Inc. www.girlsinc.org
 Family Services www.family-services.org
S8: Youth organizations and/or programs
 Boy Scouts (Establish Treeswing-sponsored PE badge?)
 Girl Scouts
 CampFire USA (Treeswing-sponsored PE emblem)
 4-H
 National FFA Org. (formerly Future Farmers of America)
 National Parks’ Junior Ranger program
S9: Organizations & programs supporting parents
T1: PTAs
T2: Support groups
 PEP
 Listening Mothers.org
 MOMs squad www.momsquad.org
T3: Community-college parent education classes (BCC)
T4: Parenting Resources Groups, Home & Family Life Dept.,
Bates Tech. College

28. Evaluation/Measurement
Action: Create media-call record sheet
Action: Create successful media-placement log
Action: Create clip book to show to stakeholders:
 Board
 Staff
 Donors
 Volunteers
 Clients
 Foundations
 Corporate sponsors & target sponsors
1. Advertising equivalency of publicity generated
2. Media impressions of publicity generated
3. Calls generated (measured v. baseline)
4. Donations generated
5. Event attendance
6. Increased volunteer recruitment
7. Web-site page visits
8. Web-site click-throughs
9. Downloads from Web-site
10. Other Web-site analytics (provided by site’s ISP)
11. (Focus-group impressions v. focus-group baselines)
12. (Surveys)

29. Collateral Needed
1. Press room for Web site
2. Press kit
 Postcard inviting Web-site visit sted press kit
 Letterhead, business card
 Cheat sheet
 Press release(s)
 “Who We Are” backgrounder (Add charts, graphs, other visuals)
 “What We Do” fact sheet
 Fotos of Treeswing client families/kids at events or home
(captioned, 5 x 7, B&W, w/ link to color .jpgs on Web site)
 Childhood Obesity FAQ
 Board bios (if they’re to be offered as interviews)
 Establish credibility with sheet of endorsements/testimonials
 Thank-you letters from children on bright kids-themed stationery
 List of interview sources
Need: ID & approach interview sources
 List of potential interview questions (often used verbatim)
 Interviews history
 Publicity clips (print)
 Brochure
o Sans serif font for heds/subheds
o Serif font for body copy
 Annual report
 Response card
3. Media advisory
4. AFI (available for interview)—relating to current topic in the news
5. Audiotapes of previous interviews (for radio stations)
6. Demo reel of previous TV interviews (for TV stations)
7. Audio news release (“actuality”)
8. Radio PSAs :15 (30 words)/:30 (60 words)/:60 (125 words)

30. 9. Newsletter (print and e-mail versions), including:
 Treeswing news & announcements, upcoming events
 Physical fitness tips
 Volunteer Spotlight
 Donor Spotlight
 Family/child Spotlight
 School Spotlight
 Mailing panel—must have tag line and logo
 Response panel
o If mailed on its own, print on heavyweight card stock
o If mailed in envelope, print on lightweight text stock
o Perforate edge
10. PowerPoint presentation (and copies for handout)
11. Video or DVD of Treeswing speech, presentation and/or event
(showing what Treeswing does, with whom, and how)
12. PSA poster
13. Banner
14. Podium sign (for speaker fotos)
15. Fotos/posters/signs for easels next to literature table
16. Tabletop exhibit at registration table
17. Sponsor-solicitation packet
Need: Identify arguments against becoming sponsor/Devise counterarguments
Need: Gather research-supported arguments for switching nonprofit support to Treeswing (ethical?)
Need: Gather more cause-related marketing stats
Action: Target companies with poor images
 Letter
o Include cause-related marketing stats:
 Potential staff prefers work at socially responsible companies
 Consumers switch brands in recognition of company associated
with good causes
o Outline benefits of sponsorship (customized)
o Quantify what Treeswing does
o Quantify impact on corporate sales (?), other results
o Mention potential exposure via print/radio/TV media partners
 PowerPoint presentation relevant to company’s needs/detail benefits
 “Who We Are” (Add charts, graphs, other visuals)

31.  “What We Do”
 Childhood Obesity FAQ
 Fotos of Treeswing client families/kids at events or home
(captioned, 5 x 7, B&W, w/ link to color .jpgs on Web site)
 Sheet of endorsements/testimonials from local & national sponsors
(and/or parents, educators)
 Thank-you letters from children on bright kids-themed stationery
 Publicity clips
 Brochure
 Annual report
 Newsletter
 Event invitations
 Checklist of potential support options
o Included in employee-giving program
o Included in corporate-matching program
o Portion of sales revenues from new product launch
o Distribute Treeswing literature within company (counters,
lobby racks, etc.)
o Mention in company’s internal communications (newsletters +)
o Mention in company’s external communications (press
releases, newsletters, etc.)
o Corporate logo for Treeswing event collateral
o Link on sponsor’s Web site
o In-kind materials (especially broadcast production facilities)
o Underwritten marketing materials (T-shirts)
o Underwritten advertising (Newspaper/Billboards/Metro panels)
o Underwritten PSAs
o Underwritten VNR
o Underwritten B-roll
o Underwritten promotional items
o Monetary support/donation
 Proposed Treeswing recognition of sponsor
o Logo, link and description of support on Treeswing Web site
o Treeswing newsletters (to how many?)
o Event collateral (flyers, invitations, signs, programs, speeches)
o On-air mentions by radio/TV event sponsors
o Listed in donated display ads (if ad buy is underwritten)
o Mentioned in radio & TV PSAs (once we can afford & make them)
o Seat on board of directors
o Opportunity to meet celebrities (once we acquire them)
18. Volunteer packet w/ forms

32. 19. “Welcome to Treeswing” packet for new sponsors
 With schedule/timeline of sponsor-related activities
 Send reference copies of marketing collateral w/ sponsor
 Send reference copies of publicity results quarterly (ask if they
want reports sooner/longer?)
20. Direct mail piece “There’s an entire fitness program for a student in this little bag!”
21. Sample Letter to the Editor for volunteers and families
22. Op-ed (750 words)
23. Contributed article (get query letter sample from “Writer’s Market”)
24. Key Message cards for staff, board, Speakers Bureau members
25 . T-shirts
26. Photograph release forms (?)
27: Treeswing placemat for restaurants or homes
Underwritten Collateral
1. B-roll ($10,000 or more; satellite uplinkable/downloadable to $15,000)
2. Video news release (underwritten)
 Uplink: up to $20,000 to produce
 Seek TV station freelancer/moonlighter @ $1,200/day
 Use community/public-access TV studio at Comcast
 10 copies on Beta SP and digital format for Web, streaming video
3. TV PSAs
 Seek TV station freelancer/moonlighter @ $1,200/day
 Use community/public-access TV studio at Comcast
 10 copies on Beta SP and digital format for Web, streaming video

33. PRESS ROOM
Site Map
Press Contact: Tracy Bennett Sign up for Treeswing news:
Executive Director RSS news feed
2505 Third Ave, Suite 200 E-mail alerts by beat
Seattle, WA 98121 Children & Families
(Map & Directions) Health
Office: (206) 443-8426 Education
Cell: (206) 466-4748 Schools
tracy@treeswing.org Business
E-mail newsletter
Press releases (Searchable database/archive)
(Sep. 29, 2008) “Seattle Public Schools Introduces New K-12 P.E. Curriculum in 10 Schools
Treeswing-sponsored program will serve as model for schools nationwide
(Sep. 26, 2008) “4,000 Seattle Kindergarteners to Get Free Jump Ropes From Treeswing”
Nonprofit gets kids up and moving in campaign against childhood obesity
Childhood obesity fact sheet White Paper & Survey
About Treeswing (With link back to top at the bottom of screen)
Treeswing backgrounder
Treeswing programs
FAQ
Staff & Board of Directors
Executive director
Board bios
Advisory Board (?)
Treeswing Annual Reports
2008
2007
2006
Newsletter Archive
2008: Spring
2007: Fall
Gallery (Downloadable, clearly captioned)--Cross-post to Flickr?
Photos (72 dpi lo-res for Web use, 300 dpi hi-res for print download & publication) (Include B&W)
Slideshow
Logo
Graphs, charts, etc.
Treeswing in the news (link to http://fatfightertv.com/blog/2008/09/treeswing/ only)
(Sep. 22, 2008) FatFighterTV: “Treeswing: Making a Healthy Difference”
Previous coverage on related topics: de.licio.us digg
Key word search links
Treeswing, Children’s Health/Fitness/Physical Activity, Childhood Obesity, P.E./Curricula
Starlight CF, Services for critically ill children, Washington State hospitals, Nintendo,
Blogs Podcasts Video on Demand
Executive’s blog PSA
Staff blogs Conference presentation
External blogs

34. Local Media Targets
1. Major newspapers
(Seattle, Tacoma, Everett, Bremerton, Bellingham, Vancouver, Olympia, Spokane)
 Health/medical reporters
 Features editors
 Columnists
 Foto editors
2. Community newspapers (Pre-event notices and post-event fotos)
3. Minority press
 ColorsNW.com
 (The) Facts
 International Examiner
 NW Asian Weekly
 The Seattle Medium
 The Skanner
 Siete Dias
4. Business media
(Pitch: Business impacts; cause-related marketing; socially responsible businesses)
 Business Examiner (S. Sound)
 Chamber Current (Tacoma)
 Daily Journal of Commerce
 Eastside Business
 Marple’s PNW Letter
 Puget Sound Business Journal (annual charity pull-out)
 Seattle Business magazine
 Washington Business magazine (AWB)
 Washington CEO magazine

35. 5. Local children/parenting/women’s interest pub.s, Web sites, blogs
 Parent Map (and its Passport e-newsletter)
 Learning Map (supplement)
 Seattle’s Child
 NW Baby and Child
 Seattle Woman (?)
 Seattle Moms Blog (www.seattlemomblogs.com)
 SeattleMoms.com
 Moms Club Seattle
 Seattle Mamas
 Red Tricycle Seattle
 http://seattle.ParentZone.com/
6. Local health/fitness/outdoors publications
 Health Map
 KING5-TV.com: Children’s HealthLink
 NW Health (Group Health)
 Outdoors NW
 Reflections (Bellevue Club)
 Sound Consumer (PCC)
 Washington Trails
7. Hospital newsletters
 Seattle Children’s
 Swedish
 Virginia Mason
 Northwest Hospital
 Highline Community Hospital
8. TV newscasts
 NWCN 2
 KOMO-TV 4
 KING-TV 5
 KIRO-TV 7
 KCPQ-TV 13
 KVOS-TV 12 Bellingham
 KHQ-TV 6 Spokane
 KREM-TV 2 Spokane
 KXLY-TV 4 Spokane

36. 9. TV stations: Interview & feature programs
 KING-TV 5
o “KING 5 Up Front” (also on KONG-TV Ch. 6)
o “Evening Magazine”
o “Children’s HealthLink” at www.king5.com
 KCPQ-TV (13): “IQ Weekly”
 KCTS-TV (9): “The New KCTS 9 Connects with Enrique Cerna” (?)
 Seattle Channel (21)
o “City Inside/Out”
o “CityStream”
o “Community Stories”
o “Neighborhood News”
o “Seattle News Now”
o “Seattle Voices”
 KTBW-TV (UHF 20): “Public Report”
 KVOS-TV (12) Bellingham: “Northwest Notebook”
 KSPS-TV (7) Spokane: “Health Matters”
10. Radio newscasts
 KOMO-AM
 KVI-AM
 KUOW-FM
 KPLU-FM
 KXXO-FM
 KLAY-AM (Tacoma)
 KGY-AM (Olympia)
 KGMI-AM (Bellingham)
 KXLY-AM/FM (Spokane)
11. Radio community-events calendars
 KASB-FM (89.3—Low power) Owned by Bellevue Public Schools
 KBCS-FM (91.3)
 KDOW-AM (1680) (Spanish)
 KFMY-FM (97.7) [Olympia]
 KFNK-FM (104.9)
 KGNW-AM (820)
 KJR-AM (950)/FM (95.7)
 KKOL-AM (1300)
 KMTT-FM (103.7)
 KNBQ-FM (102.9)
 KUBE-FM (93.3)
 KXXO-FM (96.1)

37. 12. Radio interview programs
 KUOW-FM
o “Weekday”
o “The Conversation”
o “SoundFocus”
 KIRO-AM
o “The Dave Ross Show” (?)
o “The Dori Monson Show” (?)
 KBCS-FM (91.3) Jazz, folk, blues, world music: “Voices of Diversity”
 KBKS-FM 106.1: “Kiss Talk” (public-affairs)
 KCMS-FM (105.3) Contemporary Christian music: “Newsmakers”
 KEXP-FM (90.3) Eclectic music: “Mind Over Matters”
 KFNK-FM (104.9) Active rock: “Ground Zero” (live call-in)
 KMPS-FM (94.1) Country: “Introspect”
 KMTT-FM (103.7) Adult album alternative music: “Conversations”
 KNHC-FM (89.5) Owned by Seattle Public Schools: “C-Trends”
 KQMV-FM (92.5) Seattle’s best mix:
o “The Ladies Room with Brooke and Monti”
 KRWM-FM (106.9) Soft adult contemp.: “Sunday Morning Magazine”
 KSER-FM (90.7) Diverse arts & ideas/Community radio
o “Community Life”
o “Healthy Living”
 KKNW-AM (1150):
o “Chat with Women”
o “Conversations Live w/ Vicki St. Clair”
 KZIZ-AM (1560) / KYIZ-AM (1620):
o “Community Potpourri”
o “Rhythm & News”
 KLAY-AM (1180)
o “Glass Half Full”
o “Personal Best Radio”
 KMAS-AM (1030) Oldies: “Around the South Sound” OLYMPIA
 KGMI-AM (790) News talk: “KGMI on Health w/ Jacqueline Cartier” BELLINGHAM

38. 13. Local Web sites
News & features:
Crosscut.com
SeattleSpin
Seattle-chat.com
Referral sites:
Angie’s List/Seattle
Judy’s Book/Seattle
Yelp.com/Seattle
City Guides:
AOL CityGuide
Seattle CitySearch
Seattle.com
Directories:
Craigslist/Seattle
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