Ts digs fb_presentation


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  • despite type, effective post
  • Could have done shout outs of Youtube videos submitted as they came in to build a sense of community Did Submission process include call to join FB page? --Users not directed to FB (Twitter & SL mentioned in emails)  
  • Ts digs fb_presentation

    1. 1. TechSoup Digital Storytelling Challenge 2011 #TSDigs #TSDigs #TSDigs <ul><li>Social Media Metrics + Learnings </li></ul><ul><li>#TSDigs </li></ul>
    2. 2. OVERVIEW by the numbers by the numbers Facebook Page Likes (Fans) ▲ 371 ▲ 56% Post Views 313, 867 ▲ 80% Post Feedback 205 ▲ 141% Comparisons from 1.1.11 - 2.28.11
    3. 3. Views + Comments + Likes Averages Daily Highs Date Event/Influence News Story Views 5506 Interactions with Page/Post 685 1,261 January 31 Entry Deadline Page Views 60 115 January 31 Entry Deadline Page Likes 6.5 16 Post Likes/Comments 4 8 January 14 Day After Webinar 1 (How to tell Your Digital Story)
    4. 4. Who + Where <ul><li>Observations/Insights </li></ul><ul><li>Team/staff located in Seattle & San Francisco </li></ul><ul><li>Romania won viewers choice, yet number 6 on FB (engaged with off Facebook) </li></ul><ul><li>Canada and UK have strong NetSquared communities, opportunity to engage more </li></ul><ul><li>Opportunity to target Chicago, DC, and Atlanta more </li></ul><ul><li>Pleasanton is far East Bay (SF), higher engagement than Oakland and Berkeley (was that b/c Oakland/Berkeley are considered part of SF? Or over-saturated with events, etc? How can we up East Bay participation next year? </li></ul><ul><li>Male/Female ratio pretty equal, and parallel Facebook and TechSoup user demographic (Similar parallel demographic spread across ages) </li></ul>
    5. 5. Facebook Posts Screenshots + Insights
    6. 6. 1183 interactions 106 page views 3 unlikes (unsubscribe) Start with open question Tag partners Links to resources Current/Timely TSDigs events
    7. 7. Personalize Highlight (tag) individuals Quote community members Respond to comments
    8. 8. <ul><li>1160 interactions </li></ul>Include media (photo/video) Tools/resources Highlight sponsors and past winners
    9. 9. <ul><ul><li>Start with an open question </li></ul></ul><ul><ul><li>Clear call to action (ie, Join, Read, Watch) </li></ul></ul><ul><ul><li>Tagging parter organizations increases visibility because then shows up in their feed </li></ul></ul><ul><ul><li>Coordinated with other publicity - TwitterChats, Webinars, Launch of event </li></ul></ul><ul><ul><li>Increased engagement with resources and links </li></ul></ul><ul><ul><li>Increased engagement with TSDigs event content (ie, How to Tell Your Story Webinar) </li></ul></ul>To Recap What worked well: Received most interactions/feedback
    10. 10. Key Takeaways <ul><li>Photo + video are more engaging content </li></ul><ul><li>Shout outs personalize + open conversation </li></ul><ul><li>Simple call to action works best </li></ul><ul><li>Urgency of deadline brings more interest </li></ul>
    11. 11. Twitter
    12. 12. Totals <ul><li>Increase in followers (January): 457 </li></ul><ul><li>#TSDigs mentions: 371 </li></ul><ul><li>@TechSoup mentions: 433 </li></ul><ul><li>TechSoup mentions: 507 </li></ul><ul><li>RT’s: 73 </li></ul>
    13. 13. Influences & Observations <ul><ul><ul><ul><li>After Twitter Chats: Average gain 30 new Followers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>TwitterChat host: @AskDebra has large engaged following </li></ul></ul></ul></ul><ul><ul><ul><ul><li>After Webinars: Average gain 30 new Followers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Higher number of RT’s and follows after first Webinar - combination of factors, but predict partly due to @GetStoried’s influence and much larger number of participants </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Highest number of RT’s when mentioned resources and links or “Last call” </li></ul></ul></ul></ul>