Held on 26th September, 2015 at Dr M G R Janaki College for Women, R A Puram, Chennai. 7 Employers 3000+ Candidates Participated. 1500+ Job offers either given or to be given. Primarily catering to the Jobs in IT, ITES, BPO, Marketing and Financial.

1. Case Study
Chennai –Ascent Connect Career
26th September , 2015
Organised by: Chennai Team

2. Contents
• About the event
• Snapshots
• Online Initiative
• Statistics
• Conclusion

3. About the Event
• Held on 26th September, 2015 at Dr M G R Janaki College for Women, R A Puram,
Chennai.
• 7 Employers
• 3000+ Candidates Participated.
• 1500+ Job offers either given or to be given.
• Primarily catering to the Jobs in IT, ITES, BPO, Marketing and Financial.

4. Key Participants

5. Online Initiatives :Microsite
• Dedicated Microsite to
promote the event.
• Multi Tabs: Home
Vacancies
Register
Prep Yourself
FAQs
Contact Us
• Clients logo on
Microsite.
• Banners promoting
www.ItsMyAscent.com

6. Online Initiatives :Microsite
Top banner (726*212) on ItsMyAscent.com Homepage

7. Online Initiatives :Microsite
RHS Banner (194*348) on ItsMyAscent.com Homepage

8. Online Initiatives :Microsite
Internal Banner (200*400) on Career Advice, HR Zone and
Jobs page

9. Online Initiatives :Microsite
Interstitial Banner (728*500)

10. Online Initiatives on : Facebook
22nd September 2015

11. Online Initiatives on : Facebook
23rd September 2015 24th September 2015

12. Online Initiatives on : Facebook
25th September 2015 26th September 2015

13. Online Initiatives on :Twitter
22nd September 2015

14. Online Initiative on :Twitter
23rd September 2015 24th September 2015

15. Online Initiative on :Twitter
25th September 2015 26th September 2015

16. Statistics: Microsite Highest Visit Days
Day Visitors
23rd September 2015 9,167
25th September 2015 6,089
24th September 2015 5,016
22nd September 2015 3,562
26th September 2015 1,430
• Registration on Microsite - 2,302
• Page Views - 26,647
• Unique Page Views – 20,629

17. Statistics: Banner and Mailer
Particular Impressions Clicks CTR’s
Internal Banner (IMA) (200*400) 26,198 62 0.24%
RHS Slug (IMA) (194*378)
6,403 98 1.53%
Top Banner (IMA) (726*212) 5,331 128 2.40%
Chennai Job Fair No of Candidates Mailer Send Views CTR’s
20,000 3845 19.225%

18. Statistics: Conclusion
• 327,974 unique visitors for the Chennai Job Fair via ItsMyAscent.com which is the
largest till date for a job fair
• All banners on ItsMyAscent.com ensured good CTR, despite the fact that 2-3
campaigns were simultaneously running on the same slot
• Client Banner delivered a good CTR of 2.40% on the top banner which is
prominent on ItsMyAscent.com Homepage

19. • We encourage you to use itsmyascent.com to further boost your Job Fair
reach, popularity, participation and acceptance.
• You may get in touch with us on the below contact details:
Naresh Kothari
Naresh.Kothari@timesgroup.com
9869071002
Times Tower, Mumbai
Thank You