What can Pragmatism PR do to help your company increase its share in the marketplace. Take a few minutes to look at our presentation and then get in touch.
2. What is PR? We all use PR in our everyday lives we just may not be aware of the fact. PR is about promoting yourself and your company to your target market. It is about letting people know what makes your company special and getting them to endorse you.
3. How do we do this? At Pragmatism PR we are committed to providing affordable tailor-made pr and marketing solutions for your firm. We use a range of media outlets and direct to market methods to give your firm the best exposure for your needs. WE LISTEN TO YOUR NEEDS AND YOUR CLIENTS!
4. What suits your company? A PR plan which suits your competition may not always suit you. Your firm has a different identity- a unique identity-therefore the means of promoting it should be tailored to suit you. What avenues can you go down? Press releases Liaising with the media Public speaking/open events New media, e.g blogging Social networking, e.g Twitter, Facebook, Linkedin, Foursquare, myspace etc. Business to business communication Promotional launches
5. Press releases The aim of a press release is unsurprisingly to get the press to read and use it. They need to be snappy and to the point. Editors get sent hundreds everyday, unless yours immediately catches their attention they won’t read it. With our experience as media professionals, including editorial roles, we know what newspapers and magazines are looking for and will write your press releases accordingly.
6. Liaising with the media Word of mouth has always been the best form of advertising for a company. How much better if the mouth is that of a journalist? With our experience we will cultivate contacts in the media to ensure that your firm gets the best exposure. We want them to come to you. You have the knowledge they need for their articles make sure they know you will help.
7. Public speaking and open events People want to hear what you can do for them. They want to know what you think and what advice you can give. By speaking in public and attending/hosting events we can ensure that people start to relate to your firm rather than seeing it as something distant from themselves. People like to be listened to and we can do this by being a visible presence for your company.
8. New media Don’t let the word “new” fool you. New media is rapidly becoming the optimum means for you to promote your company. PR isn’t just about telling people how great your company is, it is about showing them. By maintaining a blog on your company website you can rapidly become a source of information- and thereby respect- for your industry.
9. Social networking Social networking sites, such as Twitter and Facebook, allow companies to give their clients immediate feedback and updates. It is always hard to please everybody all of the time. By ensuring that you have a solid social media presence you can stay ahead of complaints and react quickly to emerging problems. We can set up your profiles for you and ensure that you have a sustained and recognisable presence on social media sites.
10. Business to business communication Whether it is your suppliers, customers or competitors you need to ensure that you are perceived in the right light in the business community. Business to business pr means that we can keep your firm in the right place by dealing with other companies which you may either have, want or need links to. Don’t let fear of competition put you off working with other firms in your industry.
11. Promotional launches A promotional launch is your firm’s way to ensure that whatever new product or service you want to market you hit the ground running. We can handle liaising with all of the necessary firms to ensure that your product launch goes with a bang. Set the message you want to convey at the launch and ensure that everything and everyone is following it.
12. And finally... At Pragmatism pr we don’t just tell people what you do we show them. We can help your business brand itself into the public consciousness. We can advise you on how to generate a corporate image- and maintain it. Reach new clients and opportunities Show the world why you are the only firm in your industry they should be using. Don’t pay the earth for pr but there is no earthly reason not to use it!
13. Don’t get left behind. You can afford effective pr. Use it now
