3. Methodology and area of investigation
Monitoring the media advertising (MEDIA BUY)
• Number of individual ads
• Total number of ads
• Total time of media buy
• Total amount of expenses
Monitoring Public events
• party conventions
• Political Concerts
• Political rallies
Monitoring of promotional materials
• Billboards
• City lights
• Banners
• Flags
• Posters
4. Monitoring the media advertising (MEDIA BUY)
Subject of monitoring 10 TV stations and 8 political parties
101 individual political adds were created, and were aired 10,902 times with a total of 119.68
hours of adds aired
First week of the official campaign political parties spend an estimation of 600,000
euros
At the end of the electoral month political parties spend an estimation of
3,583,337 euros
Article 84/6 – the elephant no one talks
5. Monitoring Public Events
Team of 36 ground monitoring team divided in 12 zones of Albania.
Monitoring all concerts and public events photographing and video recording
equipment and no of people.
A total of 219 concerts, 282 meetings and 3 national conventions were
monitored.
Total amount of expenses for these public events 4,621,428 euros **
10. Monitoring of Promotional Materials
The range of promotional materials would vary from 5 to 10 different
elements depending on the size and capacities of the party
41942 party flags were counted during the 2013 campaign
795 electoral offices counted
Total amount of expenses for promotional materials 1,387,593 euros
11. * Use of State property and funds for
electoral camping
Ministry of Public Works, Transport and Telecommunication and the Albanian
Development Fund spend a total of 122,687 euros, producing 5.2 hours of
adds promoting the government “achievements” during the electoral
campaign
Use of government building for electoral meetings
Use of administration cars and fuels for the campaign
12. BIG FIGURES
Total amount of expenses estimated by the MJAFT! Movement team for the
election of 2013: 8.4 million euros
APMI – Right coalition leaded by party in government during election of 2013
estimated 5.1 million euros
ASHE – Left coalition, estimated 3.1 million euros
13. We VS. THEM
Official party declaration vs our estimation (in EURO)
Party CEC declaration WE
Democratic Party 690,000 4,700,000
Socialist Party 1,300,00 2,400,00
Socialist Movement for
Integration
187,571 678,000
14. What we missed
Vote buying
Social media advertising
Informal meetings
15. Findings and follow up
Major gaps in the electoral code
• Declaration of contributors
• Regulatory framework for auditing companies
Media related issues
• Article 84/6 concerning Media
• Misinterpretation of the electoral code (use of the time of the coalition and
smaller parties)
