1. DINDO OGABAR CABATINGAN
394 Duhat St., Napico Manggahan, Pasig City
+63 923.8560.206 ; +639 917.5140.721 / 738-0298
dindo.cabatingan@gmail.com
WORK EXPERIENCE
 MEDIA PLANNER /OOH SPECIALIST
FrontRow Media International Inc.
February 2012 to Present
Duties and Responsibilities:
*Facilitates with the client and the account team to understand a client's business
objectives and advertising strategy;
*Liaises with the creative agency team, clients and consumers to develop media strategies
and campaigns;
*Makes decisions on the best form of media for specific clients and campaigns;
*Applies detailed knowledge of media owners in a range of geographical locations;
thinking creatively about ways to represent particular clients;
*Researches and analyses data to translate ideas into a quantifiable task;
*Identifies target audiences and analyses their characteristics, behavior and media habits;
*Presents proposals, with media and cost schedules to clients.
*Recommends the most appropriate types of media to use, as well as the most effective
time spans and locations;
*Works with other media buyers either in-house or in a specialist agency;
*Makes and maintains good contacts with media owners, such as newspapers, magazines
and websites;
*Manages client relationships to ensure respect and trust in your judgment;
*Proof-reads advert texts and visual layouts content prior to release;
*Orchestrates evaluation techniques for campaigns.
 LOCAL STORE MARKETING SPECIALIST
Yellow Cab Pizza
May 2011 to December 2011
Duties and Responsibilities:
*Supervises marketing collaterals – including quality, inventory, and delivery from
supplier and to the stores.
*Conducts store visits to monitor the implementation of marketing projects; prepares
reports on visits and makes recommendations to the immediate superior.

2. *Attends to store concerns in relation to marketing programs and projects, such as
success of tie-up projects and evaluates their effectiveness.
*Executes competitor check by monitoring, compiling and documenting competitors’
activities, promotions and advertising campaigns.
*Participates in planning and logistical activities for special marketing projects. Like
memorial events, sponsorships and different bazaars to promote brand visibility and
upgrade sales.
*Cascades LSM procedures and Project Management to Store Managers and Area
Managers.
*Liaises between the company and advertising agencies, print suppliers, freelance talent
and various marketing services.
Milestones:
*Successfully achieved targeted sales per store promo.
*Expanded the brand visibility on identified stores.
*Acquired different institutional tie-ups for brand promotion.
*Successfully handled sports team for brand-bearing strategy.
*Established business relationships with different suppliers both locally and international.
 ASSISTANT PROJECT MANAGER
1st Figaro Fun Run
Figaro Coffee Company
July 2010 to September 2010 [Freelance]
Duties and Responsibilities:
*Participates in Events Planning and Execution.
*Communicates directly to Brand Managers for the sponsorships’ proposal.
*In-charge on top of Media collaboration [TV, radio, print ,etc.].
*Generates sponsorships and establish partnerships.
*Supports the Race Organizing Team in monitoring the progress of the event.
*Closely coordinates with the Marketing Services Group for the event collaterals.
Milestones:
*Successfully achieved 3,000+ runners.
*Established new business partnerships for the company.
*Received lots of invitations for product launching and special events.
*Achieved good profit for Figaro Foundation.

3.  MARKETING & EVENTS EXECUTIVE
Marketing Department
Amerika Atbp. TV Program [NBN-4]
Immigrant Visa Center
August 2009 to September 2010
Duties and Responsibilities:
*Directly reporting to Marketing Director and carry out the marketing programs of the
company.
*Interface with conceptualization, budgeting and implementation of Marketing Plans to
achieve company objectives.
*Closely working with different Advertising Agencies and Media for timely execution of
ATL and BTL campaigns.
*Supports the Sales & Marketing team in organizing events and exhibits.
*Monitors and updates marketing database, ensuring quality of leads at all times.
Milestones:
*Successfully achieved team quota for every events and trade shows.
*Acquired new accounts for Amerika Atbp. Advertisers.
*Acquired international schools from Australia, New Zealand, UK and Singapore to IVC
as authorized agent in the Philippines.
*Tapped different location shoot of Amerika Atbp. TV Program from Manila to other
provinces.
 MARKETING RESEARCHER
Marketing Department
Fairnews Media Inc.
August 2008 to August 2009
Duties and Responsibilities:
*Organizes and manages large-scale exhibitions and events in Trade Marketing
Exposition.
*Arranges corporate partnership according to Courtesy Distribution Partnership (CDP)
Program.
*Does a market research and customer surveys to assess demand, brand positioning and
awareness through field work.
*Monitors subscriber’s database for statistics and come up with weekly/monthly reports.
*Coordinates with existing tradeshows (events) and distributors in the production of
promotional and generating revenues.

4. Milestones:
*Successfully increased sales distribution points by 80% thru Trade Marketing
Exposition with traveling opportunities across the region.
*Escalated subscribers rate by 85% based from previous year.
*Managed 28 corporate accounts for partnership according to CDP Program.
*Contributed to marketing strategies by creating CDP Program for return of investment
and brand development.
EDUCATIONAL BACKGROUND
• TERTIARY
RIZAL TECHNOLOGICAL UNIVERSITY
Boni Avenue, Mandaluyong City
APRIL of 2008
Bachelor of Science in Psychology
*Cultural Scholar (AY 2004-2008)
EVENTS & EXHIBITS
• VESPARADE EXHIBIT (a 10th Year Yellow Cab Anniversary)
October 2-4, 2011
Greenbelt 3, Makati & Trinoma Mall, QC.
• 1st FIGARO FUN RUN “Race to Save the Barako Tree”
September 04, 2010
Bonifacio Global City, The Fort
Gathered 3,000+ runners
• CHAMP MED CAREERS EXPO 2010
August 18 – 19, 2010
SM Megatrade Hall 2
Gathered 6,000 attendees
• MOVE MIGRATION EXPO (CEBU) 2010
April 17 – 18, 2010
SM City Cebu Megatrade Hall 1-2
Gathered 5,000 attendees

5. CHARACTER REFERENCES
• Ms. Clariss Salvador
HR Officer
Yellow Cab Pizza
+856.1234 local 124
• Ms. Cheena Rosales
General Manager
FrontRow Media International Inc.
+63917.5160.306
• Prof. Julian B. Santos
Head Adviser
RTU-Cultural Affairs Office (Teatro Rizalia)
+63921.5964.659
PERSONAL PARTICULARS
Date of Birth : July 21, 1987
Gender : Male
Age : 24 years old
Civil Status : Single
Citizenship : Filipino
Religion : Roman Catholic
Height : 5’7”
Weight : 147 lbs.
Skills : Communication Skills, Research Skills, PR Skills,
Records Management, Project Management, Basic
Photoshop, MS Office & MAC OS, Event Organizing,
Business Development, Marketing and Sales Planning.
I hereby certify that the above information is true and correct to the best of my
knowledge.
DINDO O. CABATINGAN