Russia Market and Culture: Non-Professional Experience
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Russia has a population of 143 million people, most of whom live in cities. After the fall of the Soviet Union in 1991, Russian citizens dreamed of the "American lifestyle" and western brands found huge success by quickly adapting to the Russian market. However, few buy Russian cars. While foreign direct investment in Russia reached 3% of GDP, more than in China and the US, success in Russia requires adapting products and services to the Russian language and culture from the start, and working cooperatively with the government. The Russian market remains an opportunity for adapted western products and services.
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Russia Market and Culture: Non-Professional Experience
- 1. Russia Market and culture non-professional experience
- 2. Alex Somby IT Consultant Service Management Cloud Solutions @_somby
- 4. «Empty Shelves of USSR» Raving in Arms Race Helping friendly goverments around the world Goverment almost forgeting their own people
- 5. Most recognized soviet brand
- 6. Youth looking towards capitalistic west Daily products being smuggled from abroad Noticeable better design and quality Foreign equals better in minds of soviet people
- 7. Fall of the Soviet Union in 1991
- 8. Chasing american lifestyle Most part of ex-soviet citizens dreamt of “American live" Wearing Levi's, drinking coke and chewing bubble gum
- 9. Russian market is open for new opportunities
- 10. Пейте Кока Колу Huge success of all major western brands who has managed to adapt to Russian market on time
- 11. Still nobody lines up for russian cars
- 12. Out of $100 invested into the economies worldwide $3.50 went into Russia, with foreign direct investment reaching 3 per cent of GDP, more than in China and the United States. - Russia Today, July 12, 2012 143 million innhabitans according to National Statistic Bureau 73% of those are concentrated in cities
- 13. Russian Federation National Investment Agency’s Success Stories
- 14. Social network Facebook «ripoff» Launched 2006 Managed to establish on russian market ahead of Facebook GUI on russian language from day ONE
- 15. Offers free music and video sharing/streaming using bureaucracy hole in Russian Federation laws and a talented team of lawyers
- 16. International domain www.vk.com in 2012 Revenue 152$ mil in 2011 Available in 70 languages Any device
- 17. Pavel Durov 28 years old Net worth 260$ mil First public appearence in 2012 by donating 1$ mil to Wikipedia
- 18. Oligarchs NET WORTH in USD 18,1 bil 15,9 bil 15,3 bil
- 19. Notorious Chodorkowski Had 15,2$ bil according to Forbes One step government-organized auction has determined to sell his oil company YUKOS to ROSNEFT Group under suspicious circumstances
- 20. Conclusion Russian market is great for adaptation of western products and services Do no forget to play along with the goverment if you aim high
- 21. “Positioned for Growth” – by E&Y “Doing business and investing in the Russian Federation 2012” – by PWC “ Khodorkovsky ” - by Cyril Tuschi