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Hvordan skape engasjement og bygge kultur av Monica Eriksen

Foredraget til Monica Eriksen fra Oslo City på seminaret Brilliant Collaboration 4. desember 2014.

På Oslo City finnes det ingen ansatte men….Cityzens!
«Only for Oslo Cityzens» er historien om hvordan det umulige ble mulig, om hvordan internkultur ble bygget opp stein for stein.

Resultatene brakte Oslo City til nye høyder og imponerte juryer på både nasjonalt og internasjonalt nivå. Måten ting gjøres på er utenom det vanlige og gir moderne shoppingcenter management en ny pust. Mye av dette kan implementeres i DIN organisasjon. Spørsmålet er : Tør DU?

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Hvordan skape engasjement og bygge kultur av Monica Eriksen

  1. 1. Hvordan Bygge kultur
  2. 2. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. Background VIDEO 1
  3. 3. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. Background Noe måtte gjøres...
  4. 4. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. Background Vi skrev om reglene for kjøpesenter management….
  5. 5. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. BackgroundFASE 1: TEASER September 2012 - “Only for Oslo Cityzens” konseptet ble presentert på butikkledermøte. Phase one: teaserased on a closed o Cityzens”. With to participate in atically discussed, it’s “Cityzens”. h strong, original hrough Facebook During a common meeting September 2012, center management teased the launch of Only For Oslo Cityzens through a short video. participate in shaping the future of the center “on the go”. Phase one: teasered on a closed Cityzens”. With participate in cally discussed, s “Cityzens”. strong, original ough Facebook During a common meeting September 2012, center management teased the launch of Only For Oslo Cityzens through a short video. Phase one: teasersed on a closed Cityzens”. With o participate in ically discussed, ’s “Cityzens”. strong, original rough Facebook During a common meeting September 2012, center management teased the launch of Only For Oslo Cityzens through a short video. participate in shaping the future of the center “on the go”.
  6. 6. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. BackgroundFASE 2: PRESENTASJON AV KONSEPTET Phase two: Presentation of the concePt 11. october 2012, the concePt was Presented and exPlained to shoP managers. Shop managers was invited to become members of our FB group: Only for Oslo Cityzens and further to invite their staff to become followers. We organized an intern competition and gave employees the possibility to win prizes. to shoP managers. Shop managers was invited to become members of our FB group: Only for Oslo Cityzens and further to invite their staff to become followers. We organized an intern competition and gave employees the possibility to win prizes. to shoP managers. Shop managers was invited to become members of our FB group: Only for Oslo Cityzens and further to invite their staff to become followers. We organized an intern competition and gave employees the possibility to win prizes. Oktober 2012: Konseptet ble lansert for butikksjefene.
  7. 7. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. Background“Only for Oslo Cityzens” ble markedsført internt via mail, intranet og plakater. FASE 2: PRESENTASJON AV KONSEPTET
  8. 8. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. BackgroundFASE 2: IMPLEMENTERING AV KONSEPTET 16.october:duringthefirstfivedaysofoPeration, 518 emPloyees became followers. the concePt was Promoted on the old intranet site and sms. 16.october:duringthefirstfivedaysofoPeration, 518 emPloyees became followers. the concePt was Promoted on the old intranet site and sms. 16. Oktober: Etter 5 dager hadde 518 ansatte blitt tilhengere på FB gruppen.
  9. 9. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. BackgroundFASE 2: INTERN MERKEVAREBYGGINGmerry christmas cityzens! A Christmas gift from center management to all our staff – a memory stick. merry christmas cityzens! A Christmas gift from center management to all our staff – a memory stick.
  10. 10. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. BackgroundFASE 3: OPPFØLGING Alle rapporter, tall og annen viktig informasjon ble raskt og effektivt presentert på FB veggen. Phase three: follow-uP video All news was presented through video, made in our own TV studio. raPPorts All numbers of interest, like revenue, footfall, store performance etc., were presented in real time through designed Facebook wall posts. Phase three: follow-uP video All news was presented through video, made in our own TV studio. raPPorts All numbers of interest, like revenue, footfall, store performance etc., were presented in real time through designed Facebook wall posts.
  11. 11. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. Background Phase three: follow-uP engagement An important issue, stock distribution, was democratically discussed and new solutions emerged. 86 persons have a say about how we should improve stock distribution. These suggestions are now implemented and contribute to better warehouse logistics. enthusiasm Enthusiasm reached a whole new level. One of our employees initiated, led and executed in collaboration with center management a successful marketing campaign. The campaign was born out of a Facebook wall post, quickly gained momentum and within three weeks “Christmas Shopping” became a reality. The employee led c ampaign resulted in a 34,1% revenue increase compared to the same period in 2011, and a 14,9% increase in footfall. This was the first time in center history, that an employee initiated and took ownership of a marketing campaign. Truly exemplifying Cityzen power! Engasjement: “Cristmas Shopping” ble den første kampanjen noen sinne som var initiert av en ansatt! FASE 3: OPPFØLGING
  12. 12. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. BackgroundInspirasjon: Senterlederkontoret og et gammelt møterom ble omdannet til en fantastisk “Cityzens Lounge”. FASE 3: OPPFØLGING
  13. 13. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. Background Employees satisfaction regarding internal communication increased with 4 points (from 67 to 71) Employees satisfaction regarding management increased with 22 points (from 63 to 85) Meeting attendance at the end of 2012 reached 85% of shop managers. Compared to status prior to Only For Oslo Cityzens, attendance numbers have more than doubled. Numbers of followers on Cityzens after 5 days: 518 Numbers of followers on Cityzens by end of December 2012: 705 ( 83% of all full-time employees) REsults ChrisTmas shopping: Income growth: +34,1% Footfall: +14,9% Ansattes tilfredshet med intern kommunikasjon økte med 4 poeng (67-71). Ansattes tilfredshet vedrørende ledelsen økte med 22 poeng (63-85). Oppmøte på butikksjefmøte ved utgangen av 2012 nådde 85%. Sammenlignet med status før “Only For Oslo Cityzens”, har antall fremmøtte mer enn doblet seg. Antall tilhengere på Cityzens etter 5 dager: 518. Antall tilhengere på Cityzens ved utgangen av desember 2012: 705 (83% av alle heltidsansatte). JULESHOPPING Inntektsvekst: + 34,1% Kundebesøk: + 14,9% Resultater
  14. 14. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. BackgroundBUDSJETT For “Only for Oslo Cityzens” konseptet ble det i 2012 brukt 1,2% av markedsføringsbudsjettet. budget Oslo City expenses tied to the “Only for Oslo Cityzens” campaign was 22 300 euro. Oslo City’s marketing budget 2012 was 1,8 million euro. For the “Only for Oslo Cityzens”, the center therefore used 1,2 % of the 2012 budget. what? Prizes - internal contest “only for oslo cityzens” film Production Pos activities: flyers, Posters, lanyards memory sticks etc. advertisment agency total how much? 400 euro 2 400 euro 18 000 euro 1500 euro 22 300 euro HVA HVOR MYE Premier: Kr. 3 500 - Intern konkurranse "Only for Oslo Cityzens" Filmproduksjon: Kr. 21 000 Intern markedsføring: Kr. 157 500 Flyers, plakater, nøkkelbånd, minnepinner etc. Reklamebyrå: Kr. 13 000 TOTALT KR. 194 800
  15. 15. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. Background VIDEO 2
  16. 16. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. Background VIDEO 3
  17. 17. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. Background VIDEO 4
  18. 18. The siTuaTion Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord. The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife. “Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway. The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok. “Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012. Background VIDEO 5

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