Kinda Story 2010

Kinda Story
October 5, 2010
Pauliina Mäkelä

1 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Friday, October 1, 2010 1

Introduction
HELLO!
My name is
Pauliina Mäkelä.

•This is Kinda Story
– how a social media fanatic became an
entrepreneur and one of the
friendtrepreneurs


ITK Conference - April 2009

• Pauliina Mäkelä & Sanna Brauer

Twitter - September 2009


MindTrek Conference - October
2009

• Sometu in Business together with Harri
Lakkala

Twitter - October 2009


DCL Conference - November
2009

• Social media in businesses together with
Janne Ruohisto

January 2010
•worked as a communication and change
management specialist in Nokia
Siemens Networks
•used actively social media tools and
networks as a dear hobby
– networking, commenting, sharing, liking
•Facebook in use for two years, Twitter
in use for nine months


January 2010
•participated Innovation train event
Tampere-Oulu-Tampere, YouTube
videos 1 & 2


January 2010
•created Facebook public profile (472
members on September 2010)


January 2010
•joined Friendtrepreneurs in Facebook
(881 members on September 2010)


March 2010
•participated
– SomeTime2010 organizing meeting and “YLE
Sosiaalinen televisio” event in Helsinki
– Social media seminar in Government
Communications Unit via net
– “Demola Cafe Combinat: sosiaalinen media
pk-yrityksissä” event in Tampere
– “Online ITK: Sometu - Kurkistuksia, vinkkejä
ja parhaita paloja” via net


March 2010
•March 29 - resigned after 11 years in
Nokia Networks/Nokia Siemens Networks
in different spealist jobs in the areas of
technical support, care, quality,
communication, change management
and training


April 2010
•dreamed about own company while
looking for a new job
•worked as a back channel for a seminar
by Osaamo
•worked as a back channel for a event by
Intunex
•participated ITK conference with two
Prezi presentations 1 & 2
•visited Ensimetri - received guidance on
the path to setting up own business

May 2010
•gave social media tools training in
Hämeenlinna and Facebook training
webinar
•participated
– Business in social media event by Tekes
Verso in Espoo
– TEDxHelsinki in Helsinki
– IIDA event in Demola in Tampere
– “Kokemuksia tekniikan alan ja taitojen
verkko-opetuksesta” seminar in Tampere


May 2010
•participated SomeTime2010 event
(http://sometime.fi/) as one of the
organizers in Helsinki and networking
cruise to Stockholm

Photo by Oskari Uotinen Photo by Oskari Uotinen

Photo by Janne Ruohisto Photo by Oskari Uotinen
Photo by Janne Ruohisto

Photo by Janne Ruohisto Photo by Anne Rongas Photo by Oskari Uotinen Photo by Oskari Uotinen

May-June 2010
•participated Entrepreneur course in
Tampere, 8 nights x 3,5 hours
•organized by Yritysura Ky


June 2010
•crowdsourced the company’s name via
Facebook and Twitter
•participating Ideapaja coaching by
Ideakoski and Capacitar in Espoo
•participating Gemilo partner day
•lecturing about social media to
Lempäälän Rotaryklubi in Lempäälä


June 2010
•started to work as a part-time project
worker in Otava Folk High School for the
AVO (Open networks for learning)
project - in the Sometu network (3292
members Semtember 2010) subproject


July 2010
•established Kinda Ltd in Ylöjärvi in the
scenery of her grandmother’s place
•the great-grandchild of a miller founded
her company :D
•visited Ensimetri with company’s
establishing papers


July 2010


July 2010
•sent company’s establishing papers to
National Board of Patents and
Registration Finland
•received Business ID 2347315-0
•organized Qelluntai event for Sometu
network in Lepaa


August 2010
• Kinda Ltd was registered in National Board
of Patents and Registration of Finland for
Trade register, Tax Administration,
Prepayment register and Value added tax-
liability
• started the business as a part-time
entrepreneur
• took insurances via Pohjola from Ilmarinen
• took accounting from Pretax
• lectured about social media and
networking in YTY event in Helsinki

August 2010
•opened Facebook, Twitter and LinkedIn
accounts for Kinda


September 2010
• received business cards from Kirjapaino
Hämeen Offset Tiimi Oy
• received iPhone 4 phone
• gave social media training in Seinäjoki,
Facebook and Ning webinar Photo by Jussi Linkola

• gave social media project work webinar
participated TIEKE seminar “Vaikuta ja vaikutu
- Digikansalainen tänään ja huomenna” in
Helsinki
• participated Friendtrepreneur event in
Tampere and HENRY ry workshop related to
social media

September 2010
•opened web pages for Kinda Ltd


Tribes


Box of Tools


Dreams came true
•You should remember that you should
be careful what you wish for, because
these wishes tend to come true


I wanna warmly thank
all people in my
networks who have
helped and guided
me on my journey!


Questions?


Kinda Story 2010

Recommended

Recommended

More Related Content

More from Pauliina Mäkelä

More from Pauliina Mäkelä (20)

Recently uploaded

Recently uploaded (20)

Kinda Story 2010