Kinda Story
October 5, 2010
Pauliina Mäkelä
1 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Friday, October 1, 2010 1

Introduction
HELLO!
My name is
Pauliina Mäkelä.
•This is Kinda Story
– how a social media fanatic became an
entrepreneur and one of the
friendtrepreneurs
2 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
Friday, October 1, 2010 2

ITK Conference - April 2009
• Pauliina Mäkelä & Sanna Brauer
3 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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Twitter - September 2009
4 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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MindTrek Conference - October
2009
• Sometu in Business together with Harri
Lakkala
5 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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Twitter - October 2009
6 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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DCL Conference - November
2009
• Social media in businesses together with
Janne Ruohisto
7 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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January 2010
•worked as a communication and change
management specialist in Nokia
Siemens Networks
•used actively social media tools and
networks as a dear hobby
– networking, commenting, sharing, liking
•Facebook in use for two years, Twitter
in use for nine months
8 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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January 2010
•participated Innovation train event
Tampere-Oulu-Tampere, YouTube
videos 1 & 2
9 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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January 2010
•created Facebook public profile (472
members on September 2010)
10 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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January 2010
•joined Friendtrepreneurs in Facebook
(881 members on September 2010)
11 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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March 2010
•participated
– SomeTime2010 organizing meeting and “YLE
Sosiaalinen televisio” event in Helsinki
– Social media seminar in Government
Communications Unit via net
– “Demola Cafe Combinat: sosiaalinen media
pk-yrityksissä” event in Tampere
– “Online ITK: Sometu - Kurkistuksia, vinkkejä
ja parhaita paloja” via net
12 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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March 2010
•March 29 - resigned after 11 years in
Nokia Networks/Nokia Siemens Networks
in different spealist jobs in the areas of
technical support, care, quality,
communication, change management
and training
13 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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April 2010
•dreamed about own company while
looking for a new job
•worked as a back channel for a seminar
by Osaamo
•worked as a back channel for a event by
Intunex
•participated ITK conference with two
Prezi presentations 1 & 2
•visited Ensimetri - received guidance on
the path to setting up own business
14 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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May 2010
•gave social media tools training in
Hämeenlinna and Facebook training
webinar
•participated
– Business in social media event by Tekes
Verso in Espoo
– TEDxHelsinki in Helsinki
– IIDA event in Demola in Tampere
– “Kokemuksia tekniikan alan ja taitojen
verkko-opetuksesta” seminar in Tampere
15 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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May 2010
•participated SomeTime2010 event
(http://sometime.fi/) as one of the
organizers in Helsinki and networking
cruise to Stockholm
Photo by Oskari Uotinen Photo by Oskari Uotinen
Photo by Janne Ruohisto Photo by Oskari Uotinen
Photo by Janne Ruohisto
Photo by Janne Ruohisto Photo by Anne Rongas Photo by Oskari Uotinen Photo by Oskari Uotinen
16 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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May-June 2010
•participated Entrepreneur course in
Tampere, 8 nights x 3,5 hours
•organized by Yritysura Ky
17 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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June 2010
•crowdsourced the company’s name via
Facebook and Twitter
•participating Ideapaja coaching by
Ideakoski and Capacitar in Espoo
•participating Gemilo partner day
•lecturing about social media to
Lempäälän Rotaryklubi in Lempäälä
18 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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June 2010
•started to work as a part-time project
worker in Otava Folk High School for the
AVO (Open networks for learning)
project - in the Sometu network (3292
members Semtember 2010) subproject
19 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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July 2010
•established Kinda Ltd in Ylöjärvi in the
scenery of her grandmother’s place
•the great-grandchild of a miller founded
her company :D
•visited Ensimetri with company’s
establishing papers
20 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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July 2010
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July 2010
22 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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July 2010
23 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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July 2010
•sent company’s establishing papers to
National Board of Patents and
Registration Finland
•received Business ID 2347315-0
•organized Qelluntai event for Sometu
network in Lepaa
24 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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August 2010
• Kinda Ltd was registered in National Board
of Patents and Registration of Finland for
Trade register, Tax Administration,
Prepayment register and Value added tax-
liability
• started the business as a part-time
entrepreneur
• took insurances via Pohjola from Ilmarinen
• took accounting from Pretax
• lectured about social media and
networking in YTY event in Helsinki
25 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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August 2010
•opened Facebook, Twitter and LinkedIn
accounts for Kinda
26 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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September 2010
• received business cards from Kirjapaino
Hämeen Offset Tiimi Oy
• received iPhone 4 phone
• gave social media training in Seinäjoki,
Facebook and Ning webinar Photo by Jussi Linkola
• gave social media project work webinar
participated TIEKE seminar “Vaikuta ja vaikutu
- Digikansalainen tänään ja huomenna” in
Helsinki
• participated Friendtrepreneur event in
Tampere and HENRY ry workshop related to
social media
27 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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September 2010
•opened web pages for Kinda Ltd
28 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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Tribes
29 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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Box of Tools
30 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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Dreams came true
•You should remember that you should
be careful what you wish for, because
these wishes tend to come true
31 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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I wanna warmly thank
all people in my
networks who have
helped and guided
me on my journey!
32 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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Questions?
33 Kinda Oy | Pauliina Mäkelä | www.kinda.fi
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