Awareness SMH slides

1. July 2010 © 2010 Awareness CONFIDENTIAL

2. Agenda AwarenessOverview Solution & Demo Pricing Social Media Challenges Questions 1 2 3 4 5

4. The pioneer and leader in social marketing software

5. Deployed 200+ communities for some of the world’s biggest brands

6. Partnered with leading digital and interactive agenciesPARTNERS CUSTOMERS

7. Corporate Adoption of Consumer SM has Exploded 2 Population Adoption Social Marketing Maturity © 2010 Awareness CONFIDENTIAL

9. Understand who published what, where and when?

11. Metrics are project specific at best – not strategic

13. Multiple departments & people with different agendas

15. Social Marketing Today Product Marketing Manager Corporate Marketing Product Marketing Manager ? ? ? ? Corporate Owned Communities Individuals Consumer Communities © 2010 Awareness CONFIDENTIAL

16. Introducing… 3

18. Centralize your programs

19. Evolve from tactical programs to strategic social media

20. Measure Success for multiple channels and assets

21. Publish : Centralized social network distribution

22. Manage : Bidirectional information and content exchange

23. Measure : Quantitative data for reporting and metrics© 2010 Awareness CONFIDENTIAL

24. Awareness in Action © 2010 Awareness CONFIDENTIAL DEMO

25. Fast Track Implementation Program You are assigned a Client Success Manager 5 step program to go from zero to live: Account and strategy review session Account set up session Social Marketing Hub Branding User training session Reporting/metrics review Quarterly assessment/reviews © 2010 Awareness CONFIDENTIAL

26. Awareness Pricing Effective July 1, 2010 © 2010 Awareness CONFIDENTIAL

28. 36K check-ins across all locations

29. 26K (60%+) are unique check-ins

31. Nameconsistancy (Chilis, Chili’s, Chili’s Grill, Chili’s Grille, Chili’s Bar and Grille, etc)

32. Little to no categories/No consistancy

33. Brand twitter/facebook pages