Your strategy is your plan. Your tactics are how you implement that plan. This presentation describes how to implement your content strategy, taking it beyond planning and into action.
Your plan must also consider the CONTENT, how it’s written…Strategy must include guidelines for making content usable.I’ve seen strategies to ensure that content gets to the right people, in the right format, delivered using the right medium…yet, still, the content is not written properly, or is open to interpretation…We need writing guidelines for everyone contributing content.
Based on JoAnn Hackos’ really excellent work on the process maturity model.The Center for Information-Development Management, Best Practices, Volume 6, Number 4, August 2004, http://www.infomanagementcenter.com/pdfs/Hackos_IPMM_04_update.pdfDon’t attempt major changes if you are part of an organization that is winging it in terms of content creation and management