Slides from Sarah's keynote at #TypeAVegas in 2015.

1. @typeaparent #typeavegas
S AR AH E VAN S
@ P R S AR AH E VAN S
SELLING THE
BRAND OF “YOU”
@PRSARAHEVANS

2. @typeaparent #typeavegas
That thing you do when you
say, “it’s so easy, anyone
can do it…” That’s your gift,
your talent and it’s
worth something.
KNOW YOUR WORTH

3. @typeaparent #typeavegas
Create socialized
brand news and
engagement around
big events.

4. @typeaparent #typeavegas
I R U N U N AB AS H E D LY F R E E T H R O U G H T H I S O N E L I F E ,
W I T H O U T F E AR
I E X P E C T T H E U N E X P E CT E D
I B E L I E V E I N AB U N D AN C E
I L I V E
DEVELOP YOUR PERSONAL
MISSION STATEMENT

5. IDENTIFY A NEED, GO FOR IT
 Where is there a
deficiency in your niche?
 For me, it’s the ability to
make brands less
passive
 It’s more than logo
placement, now it’s
correspondent
placement
 Wins = more business

6. WHO MAKES YOUR “NICE” LIST?
 Align yourself with
brands that share your
values
 Identify their PR contacts
 Schedule time to meet
with them (phone,
conferences, events)
 Meet with them quarterly
and/or annually
 Work your key
messaging into brand
meetings (when brands
think of you, they
think…)
 Update your list like
media list, quarterly
(frequent turnover)
@typeaparent #typeavegas

7. BUILD YOUR DECK & USE YOUR SOCIAL
PROFILE AS A BUSINESS CARD
 Who do you reach
 How far is your reach
 What do your
conversations focus on
 Where do your
conversations “live”
 Celebrate your
successes
@typeaparent #typeavegas

8. @typeaparent #typeavegas
 Think about the many roles you need to play:
strategist, communicator, producer, writer, editor,
connector, enthusiast, CFO, janitor…
 Keep an eye on media trends
 Use productivity tools to maximize efforts (Evernote,
Dropbox, Google Drive…)

9. @typeaparent #typeavegas
I T ’ S E AS Y TO G E T C AU G H T U P I N T H E “ G AM E ”
AN D F O R G E T W H Y Y O U ’ R E D O I N G T H I S I N T H E
F I R S T P L AC E .
IN THE MIDST OF IT ALL,
DON’T LOSE FOCUS
@typeaparent #typeavegas