A brand is not a logo, identity, or product - it is the emotional connection consumers feel towards an organization. Branding is how organizations influence consumers' reactions through marketing and PR. With thousands of competing brands, it is difficult for any one brand to stand out, so brands must position themselves as thought leaders in their category to build an emotional connection with consumers.

1. HOW TO BRAND
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DESIGNED BY PAUL SCHUIL
MAART 2010

2. BRANDING
Marketing & PR Strategie
foto Steve Jobs & Apple

3. A BRAND CONCEPT

4. WHAT
Is a brand?

5. FIRST
A brand is not a logo.

6. OR
foto Adidas & Apple

7. SECOND
A brand is not an identity
foto studio 21

8. FINALLY
A brand is not a product
Foto Apple ipad

9. So WHAT EXACTLY
IS A BRAND?

10. A BRAND IS A
CONSUMER’S EMOTIONAL CONNECTION
TO A PRODUCT,
SERVICE, OR
ORGANIZATION

11. SO IT’S NOT WHAT YOU IT IS
SAY
foto Steve Jobs

12. IT’S WHAT THEY SAY IT IS.

13. BRANDING
is YOUR way of
influencing THEIR reaction
foto Steve Jobs

14. It’s
IMPORTANT
because it has a euro
VALUE.

15. There are
MILLION OF PRODUCTS
ON THE MARKET.
foto Steve Jobs

16. Every day we are BOMBARDED with more
than 300.000 advertising messages

17. Not to mention all
the DIFFERENT MEDIA
they come from.
But thats just only marketing & pr activities.
foto Steve Jobs

18. So with thousands of brands competing for
EVERYONE’S
ATTENTION...

19. It’s no wonder everyone can’t be
the LEADER.
foto Obama

20. TRADITIONALLY:
There was a leader and followers.

21. So, build a new Lighthouse Identity around the
( bedrijfsnaam) CONCEPT
foto Steve Jobs

22. foto Steve Jobs & Einstein

23. Assume Thought Leadership
of Your Category.

24. 1
Use your personality, clients, firm, concepts,
events, advertising and Publicity
as a high- leverage asset.

25. YOU ALLREADY GOT THE TOOLS!
( PORTOFOLIE MET FOTO’S PLAATSEN?)
foto Steve Jobs

26. Today become Brand Idea- Centred
and not only marketing, business, pr,
consumer & sales Centred

27. Impossible is Nothing
foto Steve Jobs