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Brand Concept

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Brand Concept

  1. 1. HOW TO BRANDfizz fizzworks works DESIGNED BY PAUL SCHUIL MAART 2010
  2. 2. BRANDINGMarketing & PR Strategie foto Steve Jobs & Apple
  3. 3. A BRAND CONCEPT
  4. 4. WHAT Is a brand?
  5. 5. FIRST A brand is not a logo.
  6. 6. OR foto Adidas & Apple
  7. 7. SECONDA brand is not an identity foto studio 21
  8. 8. FINALLY A brand is not a product Foto Apple ipad
  9. 9. So WHAT EXACTLY IS A BRAND?
  10. 10. A BRAND IS ACONSUMER’S EMOTIONAL CONNECTION TO A PRODUCT, SERVICE, OR ORGANIZATION
  11. 11. SO IT’S NOT WHAT YOU IT IS SAY foto Steve Jobs
  12. 12. IT’S WHAT THEY SAY IT IS.
  13. 13. BRANDING is YOUR way of influencing THEIR reaction foto Steve Jobs
  14. 14. It’s IMPORTANTbecause it has a euro VALUE.
  15. 15. There areMILLION OF PRODUCTS ON THE MARKET. foto Steve Jobs
  16. 16. Every day we are BOMBARDED with morethan 300.000 advertising messages
  17. 17. Not to mention all the DIFFERENT MEDIA they come from.But thats just only marketing & pr activities. foto Steve Jobs
  18. 18. So with thousands of brands competing for EVERYONE’S ATTENTION...
  19. 19. It’s no wonder everyone can’t be the LEADER. foto Obama
  20. 20. TRADITIONALLY:There was a leader and followers.
  21. 21. So, build a new Lighthouse Identity around the ( bedrijfsnaam) CONCEPT foto Steve Jobs
  22. 22. foto Steve Jobs & Einstein
  23. 23. Assume Thought Leadership of Your Category.
  24. 24. 1 Use your personality, clients, firm, concepts, events, advertising and Publicity as a high- leverage asset.
  25. 25. YOU ALLREADY GOT THE TOOLS!( PORTOFOLIE MET FOTO’S PLAATSEN?) foto Steve Jobs
  26. 26. Today become Brand Idea- Centredand not only marketing, business, pr, consumer & sales Centred
  27. 27. Impossible is Nothing foto Steve Jobs
  • TuhinaChakrabarty2

    Apr. 7, 2021
  • raheelmughal1

    Dec. 7, 2016
  • SagarYadav28

    Dec. 28, 2015

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