2. āDoing business without advertising
is like winking at a girl in the dark.
You know what you are doing āØ
but nobody else does.ā
āSTUART HENDERSON BRITT
11. T H E P. O . S . T. M E T H O D O L O G Y
PEOPLE
OBJECTIVES
STRATEGIES
TA C T I C S
12. PEOPLE
ā¢ Get specific about who you customer is
ā¢ Access your customerās social activities
ā¢ Find the intersection between your customers and
technologies
13. OBJECTIVES
ā¢ Decide what you want to accomplish
ā¢ Listen? Speak to? Support? Energize?
ā¢ Pick one
ā¢ Figure out how you will measure success
14. S T R AT E G I E S
ā¢ Plan for how you want the relationships with your
customers to change
ā¢ What do you want to be different?
ā¢ What does success look like?
15. TA C T I C S
ā¢ Technology choices are tactics not strategies
ā¢ Decide what technologies youāll use
ā¢ Create compelling content that is native to each
platform
24. OBJECTIVES
ā¢ Make "Private Aviation"
more valuable
ā¢ Make flying much safer
ā¢ Make flying more fun.*
* T H A T ' S C O D E F O R " B E P R O F I TA B L E "
25. S T R AT E G I E S
ā¢ Be social
ā¢ Focus on experience
ā¢ Create value
26. TA C T I C S
ā¢ Share the journey
ā¢ Be authentic
ā¢ Be accessible
ā¢ Facebook
ā¢ Twitter
ā¢ Blog
ā¢ Instagram
ā¢ LinkedIn
ā¢ G+ (sometimes)
27. TA C T I C S
ā¢ Design good experiences
ā¢ Smartphones
ā¢ Tablets
ā¢ Desktop
ā¢ Find, book, prepare, pay
for the rental anywhere
28. TA C T I C S
ā¢ Build trust
ā¢ Build a community
ā¢ Build a network
ā¢ Incrementally increase
flight hours at scale
ā¢ Share in the success of
your community and your
partners
31. 96%
(500+ responses from pilots in the U.S. - SEP 2011)
don't rent because it's
hard to find airplanes
28%
51%
of pilots wouldĀ rent aircraft from other
operators more often if it was simpler.
32%
don't rent because of the
complicated checkout
of pilots will rent for
10-12 hours more each year
proprietary & conļ¬dential
32. OpenAirplane is making ļ¬ying hassle free for pilots
platform
easy discovery
mobile or desktop
standards
universal checkout
local knowledge
check pilot program
ratings & reviews
proprietary & conļ¬dential
network
nationwide
simple booking
easy billing