A basic presentation on use of twitter to create and share broadcast media content. A very basic approach, no complexities.

1. MAXIMIZING TWITTER FOR
BROADCAST OPERATIONS
by @FemiBellos for @businesstvCommunicators Enterprise (c) 2013.

2. ∗ Twitter just like every other social media tool, is a
channel/medium of expression.
∗ Twitter is an online platform classifiable under micro-
blogging.
∗ Provides opportunity for an expression worth 1000
words using 140 characters only.
∗ Another unique characteristic is its real-time
conversational nature.
What TWITTER is…
Communicators Enterprise (c) 2013.

3. TWITTER, the nitty-gritty.
Communicators Enterprise (c) 2013.

4. ∗ Your handle should be identifiable with you and
should not be seen to promote a conflicting brand
identity.
∗ A ‘tweet’ is that which you pass across within 140
characters or less.
∗ As a media organization, how punchy your tweet is
determines the number of clicks your link gets.
∗ On twitter, you follow and get followed .
…
Communicators Enterprise (c) 2013.

5. ∗ A Retweet (RT) is the twitter term for ‘share’ as you have on
Facebook or YouTube.
∗ Your timeline shows your tweets starting from the most recent.
…
Communicators Enterprise (c) 2013.

6. ∗ Use dedicated ‘hash tags’ for tweets relating to a particular
issue/matter/event. #sanusispeaks #5000note #fuelsubsidy.
Note that they are never spaced when containing more than one
word.
∗ Carry tweet descriptors where necessary [INFOGRAPHIC]
[pictured] [download] [video].This is important so as to let the
reader know the nature of information contained in the link.
…
Communicators Enterprise (c) 2013.

7. ∗ It can be used to increase viewership since it is a veritable
tool for publicity and promotion of broadcast content.
∗ It can be used for breaking the news because of its
instantaneous, real-time impact.
∗ In broadcast, today, more media organizations take
viewer/listener/reader interaction beyond the traditional
media, into the digital space.
∗ Feedback gotten through interaction can be used to
improve content.
Why Twitter for broadcast?
Communicators Enterprise (c) 2013.

8. ∗ The only way for ESPN to stay in the game now is to
become a leader in the Twitter sports community,
same with Channels TV, Punch newspaper, Dana Air,
etc.
∗ Also, it is a good platform for feeling the pulse of the
audience.
∗ Audience segmentation
∗ People are informed even when they are not in front
of their TV sets.
…
Communicators Enterprise (c) 2013.

9. WHY SHOULD THEY
FOLLOW YOU AT ALL?
All we are saying is…
Communicators Enterprise (c) 2013.

10. ∗ Content determines followership. For business TV,
your niche should be business news and business
related content. In Nigeria, we do not have strong
business news handles on twitter compared to other
specializations.
CONTENT IS KING!
Communicators Enterprise (c) 2013.

11. TWITTER IS UNIQUE.
TWITTER IS SOCIAL.
…
Communicators Enterprise (c) 2013.

12. ∗ CREATING AN ENGAGING PLATFORM VIA:
• Daily updates
• News headline recap
• Dedicated hash tags for each programme
• Live-tweeting during live shows/interviews
ENGAGEMENT!
Communicators Enterprise (c) 2013.

13. ∗ Sign up to twitter or modify your account.
∗ Follow those you know especially those in your field
Using Twellow, Tweepsearch etc.
∗ Follow prominent twitter influencers and get them to
follow back.
∗ Get a referral from top influencers e.g. a RT.
∗ Start tweeting. Tweet a useful link.
∗ Create content, tweet it!
∗ Tools to use include Hootsuite, Tweetdeck, etc.
So what next?
Communicators Enterprise (c) 2013.

14. Olufemi Bellos
Executive Director, COMMENTHUB
Follow me: @FemiBellos
Read me: www.femibellos.blogspot.com
Call me: +234-806-242-0519
*Speaker*Trainer*Compere*Writer*Events & PR* Social Media savvy*
Thank you!
Communicators Enterprise (c) 2013.