See the latest research from Phocuswright on the major shift in traveler behavior that’s putting traveler-generated photos front & center in the best visual marketing strategies.
In this webinar presentation you’ll learn:
-What the latest Phocuswright research on traveler behavior and visual marketing means for your brand
-How leading travel brands are using Instagram and other social media channels as an unparalleled source of visual content
-Why traveler-generated photos are the best at communicating the all-important experience of “being there” to prospective visitors
-How to use traveler-generated photos to drive significant increases in booking, traffic, engagement, and the bottom line
26. AND ITS MISSING AUTHENTICITY THAT ONLY USER-GENERATED
CONTENT CAN PROVIDE
67%
of traveler trust UGC more than
brand-created content
27. CURRENTLY TRAVELERS ARE FORCED TO LEAVE BRAND
SITES TO FIND THIS CONTENT
On average travelers visit 37 webpages before booking. TripAdvisor made 1 billion
dollars in booking fees in 2013 from travelers looking for this authentic content.
29. BRANDS CAN CAPTURE THE FEATURES OF THEIR PRODUCTS…
fans can capture the moments that happen there.
30. AND, UGC ON PROPERTY PAGES AS RICH VISUAL REVIEWS…
… giving traveler the confidence they need to book.
31. Customers and communities love to be
featured on site and engaging with other
customer photos
Customers are motivated and inspired
by other customers
Customer photos increase conversions
THE RESULTS ARE POWERFUL
.
.
.
34. CONFIDENTIAL
Approve on-brand content and tag
directly to offerings.
Ask for rights for your favorite content
automatically and engage customers
in the process.
Turn your best content creators into
brand ambassadors in the process
CURATE
1
2
35. PUBLISH Mobile-Ready
CONFIDENTIAL
TARGET RESULTS:
• 44% increase in app revenue
• Increased add to cart rate from 12.5 to 15%
• Amazing press & featured at F8 Facebook
conference as best example of shoppable
Instagram
.
.
.
36. PUBLISH Post Stay Email
CONFIDENTIAL
Send a friendly email encouraging
happy travelers to share photos of their
experiences
.
37. PUBLISH On Property & Offline
CONFIDENTIAL
Leverage your rights-approved content
across multiple marketing channels
including owned and paid from one
simple dashboard
Reach and inspire potential brand
ambassadors through fresh and relevant
content
.
.
38. Incorporate UGC into collateral,
catalogs and other print material
EXTEND Print advertising & Collateral
CONFIDENTIAL
.
39. Send user photos to social media sites like
Pinterest, Facebook and Instagram straight
from Olapic’s platform with a few clicks
EXTEND Publish to Social Media
CONFIDENTIAL
.
40. Eliminate guess work from your creative by
inserting top performing UGC into your ads
Reduce cost, time and effort of production
Always have original and fresh images for
advertising
Improve your Ad performance
CONFIDENTIAL
EXTEND Instagram Ads
.
.
.
.
41. SPA
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CTR CPA
CONTENT TYPE CLICKTHROUGH RATE
COST PER ACTION AD FREQUENCY
Non-UGC -0.5%
$12.66 12.6
Wayfarer - Blue
Wayfarer - Blue
CONTENT TYPE CLICKTHROUGH RATE
COST PER ACTION AD FREQUENCY
UGC 1.1%
$3.20 1.8
43. +
THANK YOU
Attending the Phocuswright Conference in Ft. Lauderdale?
Visit Olapic’s kiosk and join our workshop session on using traveler-generated
photos to drive bookings.