Guy Parker from ASA, speaker deck from Oi West. All the speaker decks from the conference can be found on our SlideShare account.

1. Online, social and the
advertising rules
OI West, 16 October 2015
ASA Chief Executive
Guy Parker

2. The ASA system
• Industry funds through voluntary levy collected by
Advertising Standards Board of Finance (Asbof)
• Industry writes mandatory Ad Codes through Committee
of Advertising Practice (CAP)
• ASA administers Codes independently, including
through ASA Council
• Complaints, monitoring and enforcement
• CAP advice and training

4. Enforcement and sanctions
• Public rulings > negative
publicity
• c97% rulings enforced
immediately or within five
days of enforcement activity
• Online sanctions
• Referral to Trading
Standards

5. Online remit
Ads by or from companies, organisations or sole
traders on their own websites, or in other non-
paid-for space online under their control, that are
directly connected with the supply or transfer of
goods, services, opportunities and gifts, or which
consist of direct solicitations of donations as part
of their own fund-raising activities

6. Twitter – Diageo

7. Outbrain
Marketing communications
must be obviously identifiable
as such

8. Vlogging

9. Vlogging
Go to cap.org.uk –
“AdviceOnline
database”

10. OBA
Collection of information from a computer’s web browser in order to
deliver online ads that are more likely to be of interest to the user.
Rules require:
Third parties that deliver behaviourally targeted ads to make
clear they are doing so and to provide a relevant opt-out
mechanism on their own website and on the OBA ads that they
serve
Complaints to ASA:
• People opting-out but still seeing the same ads
• People having problems opting-out in general
• Objections to cookies being placed on websites

11. • Follow us on Twitter:
@ASA_UK and @CAP_UK
• Connect on LinkedIn
• Sign up to our newsletters Insight and
Update at cap.org.uk
Stay in touch

12. Questions…