A review of GoDaddy as a small business solution and the small business platform Ocoos.

1. Review GoDaddy vs Ocoos
An Analytical Bottom-up Approach

2. Background GoDaddy
 Major Player in the domain/hosting marketplace
 InHouse DIY Website Building Solution
 Usability Concerns vs other DIY (requires webdeveloper)
 Overall, Incremental Capability above domain/hosting

3. Background Ocoos
 Next-Generation Platform (founded in 2012)
 Integrated Homepage + eCommerce + Operations
 Unique Solution for Service Providers
 Unique Solution for B2B Cooperation

4. What is the Purpose of a Website?

5. Purpose of a Website
 Homepage
 Customer Engagement
 Business Operations
 Services, Support, and Cost

6. Homepage
Requirements for Success
Communicate Company Value Statement, Location, contact info, working
hours clearly to the Customer
Communicate Trust through content and independent referrals
Optimize for Search (Newsletter, Calendar, Map, MetaData important)
Optimize for broad range of devices/browsers (mobile critical)

7. Grades: Homepage Table
OCOOS GODADDY
Personalized Website B B
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available

8. Grades: Homepage Table
OCOOS GODADDY
Personalized Website B B
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
High Degree of Customization
focused on user behavior
optimization

9. Grades: Homepage Table
OCOOS GODADDY
Personalized Website B B
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Adequate solution. Not as
completive as Weebly/Wix

10. Grades: Homepage Table
OCOOS GODADDY
Personalized Website B B
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Focused on user optimization based
on state-of-art of user interaction.

11. Grades: Homepage Table
OCOOS GODADDY
Personalized Website B B
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Customer responsible for this
function.

12. Grades: Homepage Table
OCOOS GODADDY
Personalized Website B B
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Platform Built to easily port to large
range of devices and browsers

13. Grades: Homepage Table
OCOOS GODADDY
Personalized Website B B
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Some Templates port, but no
guarantee in future. Problem left to
customer.

14. Grades: Homepage Table
OCOOS GODADDY
Personalized Website B B
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Built-in Newsletter, important for
SEO

15. Grades: Homepage Table
OCOOS GODADDY
Personalized Website B B
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
This is an Add-on feature

16. Grades: Homepage Table
OCOOS GODADDY
Personalized Website B B
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Built-in Public Calendar/Map ..
Important for SEO

17. Grades: Homepage Table
OCOOS GODADDY
Personalized Website B B
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Add-on feature

18. Grades: Homepage Table
OCOOS GODADDY
Personalized Website B B
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Allow Businesses to easily co-
market together

19. Grades: Homepage Table
OCOOS GODADDY
Personalized Website B B
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not AvailableNot Available

20. Customer Engagement
Requirements for Success
eCommerce  Customers can buy your goods.
Scheduling  Customers can meet with you.
Complex Payment Structures (Quote/Postpay, Deposit/POS)
Questionnaire/Forms  Capture customer information
Built-In Messaging  Track customer engagement
PDF documents (digital signatures, receipts, marketing)

21. Grades: Customer Engagement
OCOOS GODADDY
eCommerce Native(+ access to
PayPal/Square)
External integration
required (PayPal,
Authorize.net, etc.)
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party

22. Grades: Customer Engagement
OCOOS GODADDY
eCommerce Native(+ access to
PayPal/Square)
External integration
required (PayPal,
Authorize.net, etc.)
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
On-demand native merchant
services available and option to use
PayPal

23. Grades: Customer Engagement
OCOOS GODADDY
eCommerce Native(+ access to
PayPal/Square)
External integration
required (PayPal,
Authorize.net, etc.)
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
External Integration Required

24. Grades: Customer Engagement
OCOOS GODADDY
eCommerce Native(+ access to
PayPal/Square)
External integration
required (PayPal,
Authorize.net, etc.)
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Complex Transactions
(Deposit/POS, Quote/Postpay, etc)

25. Grades: Customer Engagement
OCOOS GODADDY
eCommerce Native(+ access to
PayPal/Square)
External integration
required (PayPal,
Authorize.net, etc.)
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
No support

26. Grades: Customer Engagement
OCOOS GODADDY
eCommerce Native(+ access to
PayPal/Square)
External integration
required (PayPal,
Authorize.net, etc.)
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Useful for Demand Generation and
analysis of Advertising Channels

27. Grades: Customer Engagement
OCOOS GODADDY
eCommerce Native(+ access to
PayPal/Square)
External integration
required (PayPal,
Authorize.net, etc.)
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Must be integrated from Third Party

28. Grades: Customer Engagement
OCOOS GODADDY
eCommerce Native(+ access to
PayPal/Square)
External integration
required (PayPal,
Authorize.net, etc.)
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Critical For Services

29. Grades: Customer Engagement
OCOOS GODADDY
eCommerce Native(+ access to
PayPal/Square)
External integration
required (PayPal,
Authorize.net, etc.)
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Requires external integration

30. Grades: Customer Engagement
OCOOS GODADDY
eCommerce Native(+ access to
PayPal/Square)
External integration
required (PayPal,
Authorize.net, etc.)
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
PDF documents for display, digital
signatures, and attached to receipts.

31. Grades: Customer Engagement
OCOOS GODADDY
eCommerce Native(+ access to
PayPal/Square)
External integration
required (PayPal,
Authorize.net, etc.)
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Not Available

32. Grades: Customer Engagement
OCOOS GODADDY
eCommerce Native(+ access to
PayPal/Square)
External integration
required (PayPal,
Authorize.net, etc.)
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Messaging to track customer-
specific interactions easily

33. Grades: Customer Engagement
OCOOS GODADDY
eCommerce Native(+ access to
PayPal/Square)
External integration
required (PayPal,
Authorize.net, etc.)
Complex Transactions Native Not Available
Built-In Discount Manager Native Third Party
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third PartyExternal Integration required

34. Business Operations
Requirements for Success
Domain and Hosting  Simple Administration
Client Management (CRM)  Analysis and Remarketing
Sales Tracking  Profitability Analysis
Import/Export to popular complementary applications
Discount Manager  Demand + Measure ad channel impact
Centralized Dashboard with POS Support

35. Grades: Business Operations
OCOOS GODADDY
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Not Available
Flexible Security Native Not Available

36. Grades: Business Operations
OCOOS GODADDY
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Not Available
Flexible Security Native Not Available
Built into licensing fee

37. Grades: Business Operations
OCOOS GODADDY
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Not Available
Flexible Security Native Not Available
Built-in

38. Grades: Business Operations
OCOOS GODADDY
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Not Available
Flexible Security Native Not Available
CRM built for remarketing purposes
with filters (data mining)

39. Grades: Business Operations
OCOOS GODADDY
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Not Available
Flexible Security Native Not Available
External integration

40. Grades: Business Operations
OCOOS GODADDY
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Not Available
Flexible Security Native Not Available
Sales Tracking to determine
demand/profitability

41. Grades: Business Operations
OCOOS GODADDY
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Not Available
Flexible Security Native Not Available
Not Available

42. Grades: Business Operations
OCOOS GODADDY
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Not Available
Flexible Security Native Not Available
Private Pages (customer only),
Access Controls over marketing,
finance, data analytics for
employees.

43. Grades: Business Operations
OCOOS GODADDY
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Not Available
Flexible Security Native Not AvailableCapability not available

44. Services, Support, and Cost
Requirements for Success
Security  Controlled access to enable coworkers
Access  Password protected pages
Support  Chat or phone
Customization Services Available
Setup and Recurrent Cost  Affordable

45. Grades: Services, Support, & Cost
OCOOS GODADDY
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $10/month +
services

46. Grades: Services, Support, & Cost
OCOOS GODADDY
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $10/month +
services
Access via telephone/online

47. Grades: Services, Support, & Cost
OCOOS GODADDY
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $10/month +
services
Access Online Only

48. Grades: Services, Support, & Cost
OCOOS GODADDY
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $10/month +
services
Customization services available via
Concierge Program

49. Grades: Services, Support, & Cost
OCOOS GODADDY
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $10/month +
services
No Customization

50. Grades: Services, Support, & Cost
OCOOS GODADDY
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $10/month +
services
DIY licensing fee

51. Grades: Services, Support, & Cost
OCOOS GODADDY
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $10/month +
services
Typical Fee for Business

52. Final Grade
Excellent Splash Page
Minor Business Website
Total Business Solution
B2B Networking/Services

53. Detailed Article:
GoDaddy vs Ocoos Review