More people have a cell phone than a toothbrush. Oral hygiene aside, this speaks to the mobile nature of today's consumer culture. Is your message mobile ready?

1. HOW IS SOCIAL MEDIA
LIKE A TOOTHBRUSH?

2. Did you know
more people own
a cell phone than
a toothbrush?

3. Gross. But true.

4. Of the 7+ billion
people on Earth

5. 5.1 billion own
a cell phone

6. Only 4.2 own
a toothbrush

7. What does this
have to do with
social media?

8. Glad you asked.
Ahem.

9. It tells us that
mobile use along
with social media

10. Should be our first
“screen” concern
when designing
digital strategies

11. Need more
convincing?
Bring on the facts!

12. 91% of smartphone
users have their
phone within arm’s
reach 24/7

13. When lost or stolen, the
average person will report it
in just 68 minutes; compared
to 26 hours when they lose
their wallet.

14. The average response
is only 90 seconds on
mobile, compared to 90
minutes via email.

15. 44% of Facebook users
access their accounts
via mobile–and are
twice as active as their
desktop counterparts.

16. And 9 out of 10 mobile
searches lead to action;
over half of which result
in purchases.

17. By 2016 nearly one
fifth of global ad
spend will be
attributed to mobile.

18. And 52% of mobile
ads result in a phone
call.

19. Mobile is here to stay
and is held by a
highly action-
oriented audience.

20. Now if we can just
get a better grip on
the toothbrush.
Sources: MMA 2011, CTIA 2011, Unisys 2012, Mobile Marketer 2012, Facebook 2012, Berg Insight, xAd 2012

21. OceanwalkerStudios.com