1. 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

2. Integrované systémy
Datové sklady bez rizika
Ing. Josef Krejčí
Principal Sales Consultant,
Engineered Systems
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3. Information Technology
Constant Change
1950 2012
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4. New data - New opportunities
New ways to generate data Lower cost to store/analyze data
New Business
Opportunities
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5. New data - Use Cases
AUTOMOTIVE COMMUNICATIONS CONSUMER FINANCIAL EDUCATION &
PACKAGED SERVICES RESEARCH
Auto sensors Location-based
reporting advertising GOODS Risk & portfolio analysis Experiment
location, Sentiment analysis New products sensor analysis
problems of what’s hot,
problems
HIGH TECHNOLOGY / LIFE MEDIA/ ON-LINE HEALTH CARE
INDUSTRIAL MFG. SCIENCES ENTERTAINMENT SERVICES / Patient sensors,
Mfg quality Clinical trials Viewers / advertising SOCIAL monitoring, EHRs
effectiveness MEDIA
Warranty analysis Genomics Quality of care
People & career
matching
Web-site
OIL & GAS RETAIL TRAVEL & optimization LAW
TRANSPORTATION UTILITIES ENFORCEMENT
Drilling Consumer
exploration sentiment Sensor analysis for Smart Meter & DEFENSE
sensor analysis optimal traffic flows analysis for Threat analysis -
Optimized network
marketing Customer sentiment social media
capacity, monitoring, photo
analysis
Challenged by: Data Volume, Velocity, Variety
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6. Data Center Evolution
Convergence
Pain Cure
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7. “By 2015, of total server shipped 35%
value will be as integrated systems.”
Gartner Data Center Conference presentation
“Will Fabric Computing Change the Concept of the Traditional Server?”, December 2011
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8. Big Data and Oracle Engineered Systems
HDFS
Oracle Oracle
Oracle
Hadoop Big Data Business
Database
Connectors Intelligence
Oracle
NoSQL DB
Acquire Organize Analyze Decide
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9. 9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

10. Pre-built and Optimized Out-of-the-Box
100%
Performance Achievement
Custom Configuration
Performance Achievement
Test & debug
failure modes
Measure,
diagnose, Multi-
Assemble tune and
dozens of vendor
reconfigure finger
components
pointing
Time Time
(Days) (Months)
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11. Choice is not Always a Good Thing
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12. Platinum Support for Exadata
ORACLE PLATINUM SERVICES
Complete. Integrated. Proactive. High Availability. No Additional Cost.
 24/7 support  Better support for the complete Oracle stack
– Includes higher support levels for Database software
 Specialized Engineered Systems Support Team
 Proactive remote monitoring for faults
 2-hour onsite response to hardware issues1
 Industry leading service level response times:
 New Updates and Upgrades for Database,
Server, Storage, and OS software – 5 Minute Fault Notification
– 15 Minute Restoration or Escalation to Development
 My Oracle Support proactive support portal
– 30 Minute Joint Debugging with Development
 "Phone home" automated service requests (ASR)
 Oracle Engineers perform quarterly patching
and updates
Available for certified configurations on Exadata
1 Covered system must be within an Oracle two-hour service area to receive two-hour response as a standard service.
12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

13. Global Data Centers
Linlithgow
Toronto London
Chicago
Amsterdam
Santa Clara Japan*
Oklahoma City
Austin
Singapore*
Sydney
• Global coverage for security & performance
• Gen 4 Data Centers
• Compliance Certifications
• Multi-data center regional coverage
• 24X7 Active Monitoring and Support *Coming Soon
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14. Exadata Storage
Hardware
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15. Exadata Architecture
Complete Database platform using standard servers for Compute and Storage
Scale-Out Database Servers
• 8x 2-socket, or 2x 8-socket Xeon database servers
• Oracle Database, ASM, RAC; Linux or Solaris
• Standard Ethernet to data center
Scale-Out Intelligent Storage Servers
• 2-socket storage servers, Exadata Storage Software
• Up to 500 terabytes disk per rack
• 56 PCI Flash memory cards per rack
InfiniBand Network
• Unified internal connectivity ( 40 Gb/sec )
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16. Exadata Storage Building Block
• High-performance storage server built from
industry standard components
• 12 disks - 600 GB 15000 RPM High
Performance SAS or 3TB 7200 RPM High
Capacity SAS
• 2 Six-Core Intel Xeon Processors (E5-2630L)
• Dual ported 40 Gb/sec InfiniBand
• 4 x 400 GB Flash Cards
• Intelligent Exadata Storage Server Software
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17. Exadata Storage
SW Innovations
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18. Exadata Storage Innovations
• Intelligent storage • Hybrid Columnar Compression
– Scale-out InfiniBand storage – 10x compression for warehouses
– Smart Scan query offload – 15x compression for archives
uncompressed
+ + + Data remains
compressed
compress
• Smart PCI Flash Cache for scans
and in Flash primary DB
– Accelerates random I/O up to 30x
– Triples data scan rate
Benefits Cascade
to Copies standby dev
test backup
18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

19. • X3-2
Exadata Machine Evolution • X3-8
• Sparc SuperCluster
• 3TB Disks
X3
State-of-the-Art, • Storage Expansion Rack
Scale-out Hardware • X2-8 CPU Refresh
• 2TB DRAM per node
• X2-2 Servers
• X2-8 64-core Servers
• V2 Servers • Enterprise Manager 12c
• 40 Gb InfiniBand Database to Disk
• PCI Flash Cards Management
• Exadata V1
Introduced
• Solaris x86
• Reverse Offload
• Smart Flash Logging
• Hardware DB Encryption Unique Software
• Smart Flash Cache
• Automatic Service Request Integration
• Data Mining Offload
• Storage Index
• Smart Scan • Columnar Compression
• InfiniBand Scaleout
2008 2009 2010 2011 2012
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20. Start Small and Grow
Field Upgradeable
Eighth Rack Quarter Rack Half Rack Full Rack
Unique Architecture Makes it Fastest at the Lowest Cost
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21. New Oracle Exadata X3-2 Eighth-Rack
Faster than 2010 Quarter-Rack, 2008 Half-Rack
Lowest
Cost • Lowest Cost Exadata Configuration
– Hardware List Price $200K
– 16 Database Cores, 54 TB Disk, 2.4 TB PCI Flash
– Fault Tolerant Configuration with all Exadata Features
• Capacity Upon Demand
– Upgrade to Quarter-Rack with Software Command
21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

22. Database Machine Capacity (Uncompressed)
X3-8 or X3-2 X3-2 X3-2 X3-2
Full Half Quarter Eighth
High Perf Disk 100 TB 50 TB 21.6 TB 10.8 TB
Raw Disk
Capacity High Cap Disk 504 TB 252 TB 108 TB 54 TB
Raw Flash Capacity1 22.4 TB 11.2 TB 4.8 TB 2.4 TB
Usable Mirrored High Perf Disk 45 TB 22.5 TB 9.5 TB 4.5 TB
Capacity 1,2
High Cap Disk 224 TB 112 TB 48 TB 23 TB
Usable Triple High Perf Disk 30 TB 15 TB 6.5 TB 3.25 TB
Mirrored
High Cap Disk 150 TB 75 TB 32 TB 16 TB
Capacity1,3
1- Raw Disk Capacity defined using standard disk drive terminology of 1 TB = 1000 * 1000 * 1000 * 1000 bytes.
2- Capacity calculated using normal space terminology of 1 TB = 1024 * 1024 * 1024 * 1024 bytes.
3 - Actual space available for a database after mirroring (ASM normal redundancy) and allowing one disk (Quarter and Half) or
two disks (Full Rack) of free space to automatically remirror after disk failures.
4 - Actual space available for the database computed after triple mirroring (ASM high redundancy).
22 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

23. Database Machine IO Performance
X3-2 or X3-8 X3-2 X3-2 X3-2
Full Rack Half Rack Quarter Eighth
Disk Data High Perf Disk 25 GB/s 12.5 GB/s 5.4 GB/s 2.7 GB/s
Bandwidth1,3 High Cap Disk 18 GB/s 9 GB/s 4 GB/s 2 GB/s
Flash Cache High Perf Disk 100 GB/s 50 GB/s 21.5 GB/s 10.7 GB/s
Data Bandwidth1,3 High Cap Disk 93 GB/s 46.5 GB/s 20 GB/s 10 GB/s
High Perf Disk 50,000 25,000 10,800 5,400
Disk IOPS
High Cap Disk 28,000 14,000 6,000 3,000
8K Reads 1,500,000 750,000 375,000 187,000
Flash IOPS2,3
8K Writes 1,000,000 500,000 250,000 125,000
Data Load Rate4 16 TB/hr 8 TB/hr 4 TB/hr 2 TB/hr
1 - Bandwidth is peak physical scan bandwidth achieved running SQL, assuming no compression. Effective data bandwidth will be much higher when compression is
factored in.
2 - IOPS – Based on read IO requests of size 8K running SQL. Note that the IO size greatly effects flash IOPS. Others quote IOPS based on 2K, 4K or smaller IOs that
are not relevant for databases. Exadata Flash read IOPS are so high they are typically limited by database server CPU, not IO.
3- Actual Performance varies by application.
4 – Exadata load rates are typically limited by database server CPU, not IO. Rates vary based on load method, indexes, data types, compression, and partitioning
23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

24. Exadata X3 | Database In-Memory Machine
• 4th Generation Database Machine
• X3 Database In-Memory Machine
• All Active Data in Memory
• Exadata Database Cloud
• New Entry-level Eighth Rack X3
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25. Customer Use Cases
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26. Oracle Exadata Customers
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27. U.S. Customs and Border Protection
Faster Storage Maximum Cost
Benefits Applications Savings Availability Savings
“Oracle Exadata has changed our strategic IT focus 10X speedup 1 Petabyte 99.95% 75% Cost
from building systems to developing and Reduction
supporting application services critical to the
fulfillment of our national security mission.”
32 billion
- Ken Ritchhart, Deputy Assistant Commissioner queries/day Replaced $$ SAN
Business Objectives Exadata V2 Exadata X2-2 Exadata X2-8
Primary/Standby Primary /Standby Primary/Standby
• Reduce cost and complexity
• Meet availability SLAs
• Extreme scalability Data Guard Data Guard Data Guard
• Consolidation
Solution
2010 2010 - 2011 2011 - 2012
• 2010: Implement V2, X2-2
• 2011: Add X2-2, X2-8
Automated Targeting Automated Export Passenger Enterprise Data
• 2012: Add X2-8, Exalogic Systems Systems Systems Warehouse
27 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

28. Turkcell: DW and DB Consolidation
Faster Storage Reduced Data Center
Benefits Reports Savings Admin Cost Savings
10X 900 TB 20% 80% Less Power
“In a word, Oracle Exadata is fantastic. Almost no 30 m2 Less Space
report takes more than 10 minutes to run, versus
hours before. It sounds unreal, but it’s real.”
- Power User, Finance Department, Turkcell 27 min to 3 min
(avg for 50k rpts) 1,000 TB to 100 TB
Business Objectives Pre-Exadata Exadata V2 2 Exadata X2-2 Original V2
Data Warehouse Data Warehouse Prod Prod/DR/Dev
• Speed up BI
• Lean, green data center Hitachi
• Prepare for big data growth USP-V EMC DMX-4
5 Racks 2010 2011 Backup Restore
5 Racks
Solution
• 250 TB • 25 TB • 4 Prod, 2 Test
• 2010: Replace 11 racks with • 2 Prod Databases
Raw Data Compressed Databases
1 full-rack Exadata V2 for DW • 600 TB Raw / 60 TB • 400 TB Raw/
• 2011: Add 2 full-rack Exadata Compressed 40 TB Compressed
X2-2s for DB consolidation • 16-node RAC Cluster • 2 RAC Clusters
28 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

29. Garmin: OLTP Consolidation
Faster 99.95% Data Center
Benefits Month End Reports Uptime 4x Growth Cost Savings
Up to 11X
“Oracle Exadata helped us meet our challenges by
enabling us to consolidate to a single footprint.”
- Ed Link, Vice-President IT, Garmin
Business Objectives Pre-Exadata Exadata V2 Exadata V2
12 Prod Servers DB Consolidation Dev/Test/Local Standby
• Add fault tolerance
• Reduce costs via
standardization
2012
• Simplify support model
Data Guard
• Performance & Scalability
• Oracle E-Business Suite High-Capacity
Solution • Advanced Supply-Chain Exadata Storage
• 2012: Consolidate 12 servers Planning Servers
onto two Half-rack Exadata • Hyperion Reporting • 5 Prod • Archived • Tape backup
V2 systems • Garmin Connect custom app Databases Data
29 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

30. P&G: DW and Mixed Workload
Faster Storage Simplified
Benefits Applications Savings Support
2 - 30X 3x – 10x
“Performance with Exadata is much better, and getting an
out-of-the-box solution dramatically reduced the time
Compression
and money to build and maintain our DW platform.”
- Brian Beckman, DW Platform Manager, Procter & Gamble
Business Objectives Exadata V2 Exadata X2-2 Exadata X2-8 Exadata X2-2
Data Warehouse Data Warehouse Data Warehouse OLTP/Analytics
• Improve stability and supportability Prod Non-Prod Prod DR Dev UAT Prod Non-Prod Prod Non-Prod
• Lower costs
• Boost performance
Solution Data Guard
• 2010: Implement 1ST DW on V2
• 2011: Move 2nd DW to X2-2,
Move OLTP/Analytics to X2-2
• 2012: Move 3rd DW to X2-8 • Trade/Mkt/POS Data • Shipments Data • Fin’l/Planning Data • Trade Fund
Management
30 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

31. Oracle Beehive: Collaboration
Capacity for Faster 100%
Benefits Growth Response Uptime
5x – 60x
“[Beehive] is our largest application in-house. It is
Oracle’s largest backend database.”
- Campbell Webb, Vice-President IT, Oracle
Business Objectives Exadata V1 Exadata X2-2 Exadata X2-2
• Company-wide collaboration for Storage Servers Production Standby
> 100K users Austin (Texas) Data Center Utah Data Center
• CPU/ storage growth 3+ years
• Improved response times 2011 Data Guard
• Guarantee uptime
Solution • 96 V1 storage servers • 9 full-rack X2-2 • 9 full-rack X2-2
• 2009: Move Beehive storage to • Post-Sun acquisition, • 2.3 Petabytes raw disk • Triple mirroring
Exadata V1 storage CPU and disk • 48 TB flash • Disk backups/flashback enabled
oversubscribed
• 2011: Migrate to Exadata X2-2 • > 5,000 peak TPS • 100% uptime since go-live
31 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

32. Exadata X2-2 – zákazník v ČR
Mailprofiler Development member of Schober Information Group
 multi-channel marketing -
Schober integrates online and  Profile management (b2c, b2c) incl. powerful data
offline capabilities so that our exchange interface
clients can improve their  Sophisticated target group management incl. analytic
consumer orientation and the functions
effectiveness of their marketing  Multi-channel mailing support (E-Mail, SMS, offline)
activities.  Mailing edit and test functions
 campaign and mail delivery  Variety of mailing types (direct, scheduled, event driven,
etc.)
solutions – ASP solution
 Multi-step & multi-channel mailing campaigns
developed and operated in
 Powerful mail engine farm (120+ mail engines)
Czech Republic by Mailprofiler
Development s.r.o. (owned by  Deliverability checks, Spam checks
Schober Information Group)  Delivery rates (E-Mails) 90-99%
 Sophisticated reporting (profiles, delivery, responses, etc.)
32 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

33. Mailprofiler Development member of Schober Information Group
Solution and Exadata Experience
 migration – we could migrate all 3 instances (one  faster backups – backup procedures could be simplified
by one) to the new system without any noticeable and backup time has been reduced by 80%
problems in a time comparable with same
 faster SQL queries – complex queries (such as target
migration to another standard Oracle system
groups selections) could be accelerated by 40%-60%, and
 setup and operating – the split in system – as a main improvement - the system allows parallel
responsibility works exactly as communicated by processing of difficult queries without noticeable
Oracle – we keep the control on database level effect on the rest of the application
while the system level is completely managed by
 new options in our development – there is more space
Oracle specialists
for data processing (data restructuring, including large
 system availability – this issue has been solved temporary files) or for run time analysis of SQL statements,
automatically by internal system architecture, which was previously not possible due to massive impact
which implements an Oracle cluster with high level on the rest of the application
of redundancy in all hardware parts
 single support contact – one support site for hardware,
 system stability – has been significantly software and database instead of dealing with several
increased, which has significantly reduced our vendors, no management of large inventories of hardware
operation costs spare parts
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34. 34 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

35. Oracle Engineered Systems – Storage for Data
HDFS
Oracle Oracle
Oracle
Hadoop Big Data Business
Database
Connectors Intelligence
Oracle
NoSQL DB
Acquire Organize Analyze Decide
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36. 36 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

37. SIMPLIFY LIFE
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38. • X3-2
Exadata and USA17 Evolution • X3-8
• Sparc SuperCluster
• 3TB Disks
State-of-the-Art, • Storage Expansion Rack
Scale-out Hardware • X2-8 CPU Refresh
• 2TB DRAM per node
• X2-2 Servers
• X2-8 64-core Servers
• V2 Servers • Enterprise Manager 12c
• 40 Gb InfiniBand Database to Disk
• PCI Flash Cards Management
• Exadata V1
Introduced
• Solaris x86
• Reverse Offload
• Smart Flash Logging
• Hardware DB Encryption Unique Software
• Smart Flash Cache
• Automatic Service Request Integration
• Data Mining Offload
• Storage Index
• Smart Scan • Columnar Compression
• InfiniBand Scaleout
2008 2009 2010 2011 2012
38 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

39. 39 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

40. 40 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Internal Only

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