Member engagement has always been crucial to the ultimate success of any association. It’s no secret, then, that member engagement is imperative, yet it’s never been quantified in a consistent way. In this webinar you’ll learn how to quantify member engagement with the Composite Engagement Score (CES), a new, unique, and powerful tool that measures engagement with a single number. With CES, you’ll be able to leverage that knowledge to give your members increased value and make your association stronger.

1. Why Scoring Member
Engagement Matters
Amith Nagarajan
July 31, 2012
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4. Today’s Speaker
Amith Nagarajan
CEO
Aptify
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.
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6. Amith Nagarajan
Ap fy, CEO
@AmithNagarajan

7. Engagement
is Key
Engaged Member Strong Organiza on Enhanced Experience

8. But how do you
Measure Engagement?
with a
Composite
Engagement
Score

9. Engagement
equals Effectiveness
when aligned with strategy

10. Engagement evolves
with your Strategy

11. Top 5 Strategic
goals (or rocks)

12. A Key Performance
Indicator must represent
each rock
A KPI measures a member’s impact on that rock

13. Example
KPIs
# speaking engagements
# events a ended
# of con nuous years as a member
# referrals
$ from member
volunteer hours

14. CES Measures
Engagement
on a scale of 0-100

15. Allocate
100 Points
across all KPIs

16. Determine
KPI Importance
35% KPI Weight
50% Committees
Revenue
Events
15%

19. Strategy Evolving?
Change Rock/KPI Weights

20. Generate
CES for:
Individuals
Companies
Groups
Tracking in Real Time
Tracking Historical Data

21. Outside orInside
of Your Database?

25. Data you can use in a
Flexible Tool
like Excel
Analyze by Member
Analyze by Segment (region, age, etc.)
Create Averages

26. Using your
Database
Integrates CES value directly
into opera ons
Crucial informa on is visible
to everyone
Increased capabili es

28. Analyzeresults to
Understand
what works

30. Trend
Analysis
Member Level
Segment Level
Organiza on-Wide
Predic ng Future Engagement Levels

32. Unconnected
Knowledge Centers
Introverted folks
that are capable
and knowledgeable

33. The
Power CES
of
Built for changes over me
Linked to an ac onable strategic plan
Creates accountability

34. We are available to assist in designing engagement scoring
models tailored to your organiza on. Inquire today!
Scoring Member Engagement
What Engagement Really Means and How to
Measure It
Download
FREE eBook at
bit.ly/ap fyscore

35. Have questions or need help with CES?
Amith Nagarajan
Ap fy, CEO
@AmithNagarajan
Email: Amith.Nagarajan@aptify.com
LinkedIn: linkedin.com/in/AmithNagarajan

36. Find listings for our current season
of webinars and register at:
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