This document summarizes a presentation about utilizing mobile technologies for nonprofits. The presentation discusses the strengths and weaknesses of mobile apps versus mobile websites, the benefits of text messaging campaigns, integrating mobile strategies with other channels, and measuring mobile initiative success. It provides examples of mobile donation options and recommends nonprofits research operating systems, review mobile traffic analytics, and send mobile-friendly communications. The presentation emphasizes integrating mobile strategies with other channels and databases to fully capitalize on mobile opportunities.
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Utilizing Mobile Technologies for Nonprofits
1. Utilizing the Powers of
Mobile Technologies
Margaux Pagan
April 3, 2012
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Institutional Memories of Nonprofits
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6. How would you describe your organization’s effort towards
going mobile?
◦ We don’t know where to begin
◦ We have launched a mobile based campaign
◦ We are all equipped but could always learn more
7.
8.
9. Mobile devices and how their capabilities differ
The strengths and weaknesses of apps versus mobile website
Benefits of using text messaging campaigns beyond disasters/emergencies
Integrating your offline/online/social media efforts with your mobile strategy
Measuring the success of your mobile initiatives
13. ADVANTAGES
• Can be created at low costs
• Speak directly to your supporters
• Integrate with social media
• Easily highlight your best content
DISADVANTAGES
• Unreliable reporting
• Possible outsourced maintenance
• Limited information
• CAN’T ACCEPT DONATIONS
14. Condensed version of your website
◦ Home Page
◦ Stories
◦ Featured News Topics
◦ Multi-Media
◦ Social Media
15. Tap into a new generation of supporters
1.08 billion smartphones in use in the world
Create outbound messaging in a mobile-friendly format
Broaden your reach
Offer new avenue to receive donations
Track traffic and gifts
16. Great way to capture email addresses
Start building your mobile list
Integrate with your traditional channels – mail, television, online
Accept donations up to $10 (Mobile Giving Foundation)
17. Can’t receive donor information for future cultivation
Can’t send thank you/stewardship correspondence
$10 maximum limited for donations
Lag time of up to 60 days to receive donation from Mobile Giving
Foundation
18. You’ve created a solid mobile strategy
You’ve built a mobile app/website
You’ve launched a text message
campaign
SO NOW WHAT?
19. Direct Mail
Television
Website
Outbound Emails
Social Media
Donor Database
20. Utilize your donor database
Depend on Google Analytics or other website analytics software
for tracking
Track donations from mobile separately to generate an
accurate ROI
21. 1) Research operating system capabilities
2) Review analytics of people reaching your website via a mobile device
3) Decide if mobile app or a mobile website will best suite your needs
4) Begin sending mobile-friendly versions of your online outbound
communications
5) Is your database set up to preference “mobile donors” for future
cultivation
6) Research various text messaging vendors & choose the best one for you
7) INTEGRATE!!
8) Measure your success using an online analytics software
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23. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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