Utilizing the Powers of Mobile Technologies

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We’ve all heard about the importance of utilizing mobile devices and technology as a new marketing/fundraising channel. In 2012, this will become even more imperative as evolving technologies begin to …

We’ve all heard about the importance of utilizing mobile devices and technology as a new marketing/fundraising channel. In 2012, this will become even more imperative as evolving technologies begin to immerse the scene. Researchers have predicted mobile internet usage will outweigh desktop usage by 2014…only 2 years away! There are various facets to consider before tapping into the mysterious world of mobile. This webinar will simplify the many areas of mobile and help your organization begin on the road to “Going Mobile”.

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  • 1. Utilizing the Powers of Mobile Technologies Margaux Pagan April 3, 2012A Service Of: Sponsored by:
  • 2. Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.com A Service Of: Sponsored by:
  • 3. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  • 4. Today’s Speaker Margaux Pagan Principal, DonorFuseAssisting with chat questions: Hosting:April Hunt, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc. A Service Of: Sponsored by:
  • 5. Presented by Margaux Pagán of DonorFuse
  • 6.  How would you describe your organization’s effort towards going mobile? ◦ We don’t know where to begin ◦ We have launched a mobile based campaign ◦ We are all equipped but could always learn more
  • 7.  Mobile devices and how their capabilities differ The strengths and weaknesses of apps versus mobile website Benefits of using text messaging campaigns beyond disasters/emergencies Integrating your offline/online/social media efforts with your mobile strategy Measuring the success of your mobile initiatives
  • 8. Blackberry
  • 9.  Apple  Blackberry Android
  • 10. Your data tells you, you are!
  • 11. ADVANTAGES • Can be created at low costs • Speak directly to your supporters • Integrate with social media • Easily highlight your best content DISADVANTAGES • Unreliable reporting• Possible outsourced maintenance • Limited information • CAN’T ACCEPT DONATIONS
  • 12.  Condensed version of your website ◦ Home Page ◦ Stories ◦ Featured News Topics ◦ Multi-Media ◦ Social Media
  • 13.  Tap into a new generation of supporters  1.08 billion smartphones in use in the world Create outbound messaging in a mobile-friendly format  Broaden your reach  Offer new avenue to receive donations  Track traffic and gifts
  • 14.  Great way to capture email addresses Start building your mobile list Integrate with your traditional channels – mail, television, online Accept donations up to $10 (Mobile Giving Foundation)
  • 15.  Can’t receive donor information for future cultivation Can’t send thank you/stewardship correspondence $10 maximum limited for donations Lag time of up to 60 days to receive donation from Mobile Giving Foundation
  • 16. You’ve created a solid mobile strategy You’ve built a mobile app/website You’ve launched a text message campaign SO NOW WHAT?
  • 17.  Direct Mail Television Website Outbound Emails Social Media Donor Database
  • 18.  Utilize your donor database Depend on Google Analytics or other website analytics software for tracking Track donations from mobile separately to generate an accurate ROI
  • 19. 1) Research operating system capabilities2) Review analytics of people reaching your website via a mobile device3) Decide if mobile app or a mobile website will best suite your needs4) Begin sending mobile-friendly versions of your online outbound communications5) Is your database set up to preference “mobile donors” for future cultivation6) Research various text messaging vendors & choose the best one for you7) INTEGRATE!!8) Measure your success using an online analytics software
  • 20. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by: