2. DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
NOISE POP INDUSTRIES
2180 Bryant Street
Suite 105
San Francisco, CA 94110
20thstreetblockparty.com
2
On August 23, 2014, Noise Pop, along with the Ne Timeas Restaurant Group and
The Bon Vivants, will present the second annual 20th Street Block Party. For one day,
10,000+ Bay Area residents from the neighborhood and beyond will gather on 20th
Street between Bryant and Harrison (and other local blocks being added!) in the Mission
for a free music and food extravaganza. The event promotes and celebrates the excit-
ing developments along this stretch of 20th Street, along with the people and businesses
that are creating these experiences.
20th Street block party overview
3. DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
NOISE POP INDUSTRIES
2180 Bryant Street
Suite 105
San Francisco, CA 94110
20thstreetblockparty.com
3
The 20th Street Block Party features an eclectic lineup of local and national talent.
2013 artists included:
Two Gallants
Mac DeMarco
Quinn Deveaux & The Blue Beat Review
Participating Vendors
Vendors run the gamut from local jewelers and clothing designers to poster artists,
chefs, book purveyors, crafters and beyond. Below is a list of 2013 participating
vendors:
826 Valencia, Asiento, Alite, Airbnb, Artspan, Capital Eyewear, Central Kitchen,
Crossroads Trading Co., Del Popolo, El Sur Empanada truck, Field Day Wearables,
Frozen Kuhsterd, Green Heart Foods, Guitar Center, Honey Cooler Handmade,
Rose La Mer Headpieces, JFein Design, KQED, Mission Minis, Last Gasp Books,
Le Cri, Lil Tuffy, Michael David Rose Photography, Mission Creek Merchant’s
Association, Moxie Yoga, Mission Bit, Ne Timeas, Oola Restaurant, Ok’d by Paid
Piper, Painted Wonderland, Peace Chain Joe, Pop Nation, Potrero Chiropractors &
Acupuncture, Pretty Parlor a Go Go, Psychedelic Clothes Line, Rainbow Grocery,
Samovar Tea, San Franpsycho, Skunk Funk, Sevenly, Shelter Co., Soma FM, Slow
Club, Studio Oiduts, Synergy, The Bay Bridged, Tilt Adornments, Top Shelf Bou-
tique, Your Store Projects, and Z Space.
Local Businesses
On 20th Street and beyond, brick and mortar businesses will be opening their
doors to Block Party attendees with special deals and interactive opportunities.
Last year saw a variety of offerings such as a free kung fu lesson to a homemade
band t-shirt creation workshop, as well as a class about the art of pickling.
Participating Businesses in 2013
Alite, Artspan, American Grilled Cheese Kitchen, Asiento, Atlas Cafe, Benders,
Blowfish, Central Kitchen, Coffee Bar, Eight Step Mantis, flour + water, Insymmetry
Massage, Jay’n Bee Club, KQED, Last Gasp Books, MCMA, Michael David Rose
Photo Studio, Mission Bowling Club, Mission Cliffs, Mission Dispatch, Moxie Yoga,
Mutiny Radio, Radio Silence, Rhea’s Deli, Salumeria, Slow Club, Trick Dog, Z Space
Performers and Participants
James and Evander
San Francisco Rock Project
4. DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
NOISE POP INDUSTRIES
2180 Bryant Street
Suite 105
San Francisco, CA 94110
20thstreetblockparty.com
4
ATTRACTIONS and AFTER-PARTY
Attractions
Complimenting the music at the Block Party are a variety of attractions for attend-
ees of all ages. Below is a sample of what was featured last year:
ArtSpan SF created a workshop tent for free handmade craft projects and a com-
munity mural.
Michael David Rose Studio captured portraits of attendees and published them
directly on the Block Party site via the Nicho App.
Nelson Loskamp was out with his barber’s chair offering free “Electric Chaircuts”
which offered a truly sonic barber experience.
Mutiny Radio joined forces with local literary magazine Radio Silence to host exclu-
sive performances and interviews with Quinn Deveaux, Doe Eye, Cool Ghouls and
Will Sprott.
Ne Timeas Restaurant Group hosted workshops and tastings through the day in-
cluding pasta making, the art of pickling, farmer’s market utilization and bites from
local chocolate artisans.
After-party
Last year’s official after-party
was hosted nearby at Mission
Dispatch and featured street
food vendors, cocktails as well
as musical performances by
local San Francisco acts playing
classic covers from David Bowie
and The Clash. This year’s after-
party will be even bigger!
5. DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
NOISE POP INDUSTRIES
2180 Bryant Street
Suite 105
San Francisco, CA 94110
20thstreetblockparty.com
5
Media and Press
In its first year, 20th Street Block Party brought so much excitement and chatter
the entire city seemingly came out to celebrate this local corner in the heart of the
Mission. The buzz leading up to the event was a surefire indicator of the event’s
inevitable success. Below are impressions generated for the 2013 20th Street
Block Party.
Impressions
DIGITAL
780,000 banner impressions
SOCIAL MEDIA
2.9 Million impressions
2,500+ RSVPs on Facebook
500+ RSVPs on Do415
200+ Tweets from participants and organizers
300+ Facebook posts
PRINT
47,500 impressions - Over 500 promotional posters and 2,500 postcards distrib-
uted throughout San Francisco.
RADIO
1.5 million impressions - 2 months of ads running on Live 105
PRESS
All of the top media outlets in the Bay Area chimed in on the excitement sur-
rounding 20th Street Block Party including: KQED, Boing Boing, SF Gate, 7x7, Daily
Candy, The Bold Italic, SFist, Mission Mission, Live 105 and many more.
Press Highlights:
“And it’s pretty much certain that the 20th Street Block Party is going to make me
fall in love with the neighborhood all over again!”—KQED
“This free end-of-summer block party has it all: indie bands and DJs, craft vendors,
performing arts curated by Z Space, and delicious food and drink”—7X7
“There was a plethora of rad reasons to attend last Saturday’s 20th Street Block
Party”—REFINERY 29
“I know event producing well and (the Block Party) pulled off a great day and style.
Amazing music, great vendors, and wonderful people. We had a lot of fun being
there.”—CHRIS LYNCH, AIRBNB SPONSOR
“The hippest street fair in SF”—OVERHEARD
6. DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
NOISE POP INDUSTRIES
2180 Bryant Street
Suite 105
San Francisco, CA 94110
20thstreetblockparty.com
6
Demographics
52%
48%
MALE
FEMALE
GENDER
AUDIENCE CHARACTERISTICS
• Young professionals
• Tastemakers of San Francisco
• Web/tech savvy
• Passionate music fans
INCOME
26%
16%
19%
14%7%
18%
< $15k
$15k - $45k
$45k - $80k
$80k - $120k
> $120k
Declined
< 16
16 - 20
21 - 25
26 - 35
36+
41%
37%
12% 8%
2%
AGE
7. DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
NOISE POP INDUSTRIES
2180 Bryant Street
Suite 105
San Francisco, CA 94110
20thstreetblockparty.com
7
Sponsorship Benefits
Sponsorship of the 20th Street Block Party can take many different forms and we
will customize a package based on a sponsor’s marketing initiatives and budget.
20th Street Block Party Sponsors have the opportunity to reach a powerful com-
munity of likeminded individuals in authentic ways at a time in their lives when
their brand choices are being decided.
Ideas of what can be offered include:
CATEGORY EXCLUSIVITY
• Development of a brand integrated onsite activity or attraction
• Designated sponsor area
• ‘Powered by’ or ‘hosted by’ sponsorship naming of select activities
or created attractions
• Opportunity for one on one interaction with core consumer
• Data capture opportunities
• Onsite contests and promotions
PRODUCT SAMPLING
• Opportunities for onsite product sampling from various festival locations
• Opportunities for product sales onsite for select products
• Product placement opportunities with festival artists, management and staff
ACCESS TO FESTIVAL AUDIO AND VIDEO CONTENT
• Provide digital downloads for sponsor use
• Promotional use of exclusive live festival content on sponsor website
• Create Sponsor Podcast with artist content, interviews, and brand integra-
tion
HOSPITALITY PROGRAM
• VIP viewing area for sponsors and guests onsite
8. DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
NOISE POP INDUSTRIES
2180 Bryant Street
Suite 105
San Francisco, CA 94110
20thstreetblockparty.com
8
Sponsorship Benefits, cont.
PRINT MEDIA
• Alternative Weeklies
• National and local print campaign will include sponsor brand ID
• Promotion in select print buys
• Promotional Materials
• Posters and Flyers
• Sponsor name and logo included on promotional festival posters and flyers
PROGRAM GUIDE
• Advertising space inside the guide
• Editorial listing regarding partnership with sponsor and various onsite
activities within the program guide
• Sponsor acknowledgement listing within the program guide
ONLINE
• Editorial listing under ‘Activities’ section of festival website with details of
partnership
• Partner integration on website, social networks, newsletters, etc.
• Editorial listing on the festival website with details of partnership
• Brand logo with click-through to the brand website featured on the
sponsor page
• Opportunity for sponsors to create an online digital activation on the Block
Party website
E-MAIL BLASTS
• Branded e-mails will be sent to our database promoting details of the
Festival/Sponsor partnership, activities and promotions taking place
9. DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
NOISE POP INDUSTRIES
2180 Bryant Street
Suite 105
San Francisco, CA 94110
20thstreetblockparty.com
9
NOISE POP
Since it began in 1993, Noise Pop has become a north
star for the Bay Area music industry, bringing emerg-
ing and promising talent to the forefront of their events
which include the Noise Pop Festival, Treasure Island
Music Festival, The 20th Street Block Party and much
more. Noise Pop has solidified itself as the true amal-
gamator of Bay Area culture, and with all of it’s events
continues to do what it has always done best: celebrate
the independent arts within the city at large.
NE TIMEAS RESTAURANT GROUP
The Ne Timeas Restaurant Group, is a collaboration
between chef Thomas McNaughton and restaura-
teurs David Steele and David White. Current projects
include: flour + water, Central Kitchen and Salumeria.
THE BON VIVANTS
The Bon Vivants are a nationally recognized cocktail
and spirit consulting company specializing in the
creation of on-premise beverage programs, staff edu-
cation and inspiration, concept and flavor innovation
consulting for spirits brands, branding and guerilla
marketing strategies for liquor companies, audience
identification, ambassadorship, and the composition
and execution of creative curated events. They also
own the bar Trick Dog.
Producers
20th Street Block Party will take place on August 23, 2014. Sponsors are already
confirming so don’t miss out on this incredible opportunity for your brand to con-
nect with our music fans.
FOR SPONSOR INQUIRIES, PLEASE CONTACT
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
NOISE POP INDUSTRIES
2180 Bryant Street
Suite 105
San Francisco, CA 94110
20thstreetblockparty.com
s a n f r a n c i s c o
