W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
Nina presentation voscur - final 16.07
1. How can we grow and support
neighbourhood-led local economies?
A perspective from the Business Community
Nina Skubala
Initiative Manager
Bristol Chamber of Commerce and Initiative
Nina.Skubala@businesswest.co.uk
@bw_initiative
www.initiativewest.co.uk
3. Business taking an interest in the
place
West of England Initiative
• Launched in 1989 in response to urban challenges (CBI:
Beyond Charity report)
• 12 employers initially – now 200+ with a presence in
Bath and Swindon
• A business leadership team which enables the business
community to positively influence the way our area is
shaped, managed and developed
• Committed and determined and motivated by the
desire to create an economically and culturally
prosperous region, devoid of inequality and poverty
12. South Bristol Economic Pilot –
initial outcomes
• Survey – Exploring barriers to growth
– 50 responses from Business West Survey (Q1 & Q2 2014)
–27 responses from FSB survey (Autumn 2014)
– mix of responses: inc. business rates, skills, marketing,
connectivity and more
• Conference – Filwood Community Centre
– 70 attendees
– Workshop focused on skills, transport and development
• Report – To be published soon
The Genesis of The Initiative
During the early 1980s, towns and cities throughout the UK were in crisis; recession had damaged the UK economy and cities were the first to feel its effects. Economic decline caused unemployment levels to rise resulting in the eruption of riots throughout UK cities. Realising the need to find a solution, the CBI in 1988 published a significant report on business and urban regeneration.
The report detailed that urban decay was a problem whose solution lay beyond charity, but more importantly, it highlighted that business must provide leadership and vision to reverse the cycle of economic and social decline. The CBI report sparked a nationwide effort from the business community to unite and work alongside local governance in order to address the problems that plagued their cities.
It was in 1989 that a group of 12 influential and visionary Bristol business leaders responded to this unrest, forming The Initiative, and set straight to work on addressing the social and economic issues of their city. Initiatives have since been formed in Bath and, more recently, within the wider remit of Business West in Swindon. Today, over 270 business leaders are engaged with developing a shared vision. A vision to create a successful place for people to live, work and invest in for all its communities.
What we do Today
The West of England Initiative is a business leadership team. Annual contributions made by members fund a small team to act as an enabler for the business community, allowing it to positively engage with key issues in the region and play a part in influencing the way our area is shaped, managed and developed.
Working alongside local councils, local enterprise partnership and key stakeholders, The Initiative provides an effective link between the private, public and third sectors; ensuring that business can channel its voice and help shape and influence policies and instigate change in: Economy and Business GrowthPlanning and DevelopmentEmployment, Skills and EducationTransport and ConnectivityEnergy and Low Carbon EconomyLocal and National Government
is vital that a city centre has a good retail offer if it is to thrive. During the 1980’s the retail heart of the city, Broadmead, was in decline. Coupled with the plans for a major out- of -town shopping development Cribbs Causeway, The Initiative could foresee the damaging effects on the city centre and needed to react fast to maintain the confidence of the major retailers.
In 1995, The Initiative formed the Broadmead Board with the Bristol City Council. The Board highlighted how powerful a public/private partnership could be in bringing about change and through the re-development of Broadmead and the Harbourside, The Initiative was able to reinstall confidence in the major retailers and restore the city centre.
Through further leadership of the Broadmead Board, The Initiative played a role in helping to secure the £500 million re-development of Bristol City’s shopping centre, Cabot Circus, the number one retail destination in the region. Today, The Initiative sits on the Bristol Shopping Quarter Board, working closely with the major retailers.
The Initiative in Bath and North East Somerset followed suit and joined with the local authority to create a similar public/private partnership body. Future Bath Plus, which overseas city centre management, tourism and cultural activity.
Today, the Tourism industry in the UK is a major part of its economy, worth well over £100bn each year. It is vital then that our region can attract visitors and make them want to return. As a result, The Initiative and the local council in Bristol have established public/private ventures which successfully attract more and more visitors each year to our city.
One of those ventures set up by The Initiative is Destination Bristol, a destination management company which runs the Visit Bristol website. Destination Bristol has helped, and continues to help, market Bristol and its surrounding area to tourists from all over the world.
The Initiative can take pride in knowing it helps in part to attract more than 28 million day visitors each year to the West of England; worth over £1.8bn to the local economy, and continues to support the marketing of this region.
To coincide with the redevelopment of the Harbourside and the 500th anniversary of John Cabot’s historic voyage to Newfoundland in 1497, The Initiative played a significant role in the construction and launch of a replica of his ship, the Matthew.
In an act of civic pride, The Initiative supported the replica ship of John Cabot, the original discoverer of North America, to re-enact his historic achievement and cross the Atlantic. The Matthew departed Bristol in front of a packed Harbourside and was greeted in Newfoundland by Her Majesty the Queen and HRH Duke of Edinburgh.
In order for a city to develop a knowledge economy it needs to attract and retain the brightest students, businesses, and employees; culture, can help us create this environment. The Initiative helped create the Bristol Cultural Development Partnership, which plays a significant role in the formation of many major cultural projects throughout the region.
The first major project was the construction of Millennium Square, a derelict railway goods shed which has been transformed into the showpiece of the redeveloped Harbourside. The Square now forms part of the At-Bristol development and is an attractive and popular public space which hosts exhibitions and festivals.
Other projects we have been involved with include At-Bristol, Brief & Animated Encounters Film Festivals, Brunel 200, the Bristol Great Reading Adventure, the Bristol Festival of ldeas and the BAC 100 which celebrated 100 years of aerospace in the West of England.
To coincide with the redevelopment of the Harbourside and the 500th anniversary of John Cabot’s historic voyage to Newfoundland in 1497, The Initiative played a significant role in the construction and launch of a replica of his ship, the Matthew.
In an act of civic pride, The Initiative supported the replica ship of John Cabot, the original discoverer of North America, to re-enact his historic achievement and cross the Atlantic. The Matthew departed Bristol in front of a packed Harbourside and was greeted in Newfoundland by Her Majesty the Queen and HRH Duke of Edinburgh.
In order for a city to develop a knowledge economy it needs to attract and retain the brightest students, businesses, and employees; culture, can help us create this environment. The Initiative helped create the Bristol Cultural Development Partnership, which plays a significant role in the formation of many major cultural projects throughout the region.
The first major project was the construction of Millennium Square, a derelict railway goods shed which has been transformed into the showpiece of the redeveloped Harbourside. The Square now forms part of the At-Bristol development and is an attractive and popular public space which hosts exhibitions and festivals.
Other projects we have been involved with include At-Bristol, Brief & Animated Encounters Film Festivals, Brunel 200, the Bristol Great Reading Adventure, the Bristol Festival of ldeas and the BAC 100 which celebrated 100 years of aerospace in the West of England.
In parts of Filwood,
Knowle, Windmill Hill, Hartcliffe, Hengrove Park and
Withywood, residents have become disconnected from the
city’s infrastructure economically, physically and socially.
The area has some of the most significant concentrations
of multiple deprivation in the city-region and some of the
most deprived wards nationally.
The polarisation of city-regions into
markedly different zones of income can lead to social problems and a lack of community cohesion. There
are 11 wards in the West of England that account for over a quarter of workless claimants in the city-region:
Kingsweston, Southmead and Lockleaze in North Bristol; Ashley, Lawrence Hill and Easton in East Central
Bristol; Filwood, Hartcliffe and Whitchurch Park in South Bristol; Weston-super-Mare South and Westonsuper-
Mare Central.
Transport links in all
directions are poor, particularly for those without access
to a car.
This will be addressed by the introduction
of the Rapid Transit public transport system and the
completion of the existing link route around the Sout
Map showing the distribution of individual
schools (where results known) above or below the
national average for achieving five or more grade
A*-C at GCSE (including England and Maths)
or equivalent, 2010 (Robert Freshwater based on
information from the Department for Education).
Tackling worklessness throughout the
West of England must be a key focus of the 2050 vision.
Assuming the same ratio of claimants to population as
at present, the number of claimants will rise to around
133,000 by 2050 unless effective measures are taken.
It
is estimated that the current annual cost of worklessness
in the city-region is around £255m. If the proportion
of economically inactive people of employment age is
unchanged by 2026, then the cost of worklessness will
be around £420m and in 2050 the cost is likely be over
£1bn.3
As well as ensuring that future generations of young
people will never again be allowed to drift or drop out
of the education system, lacking even the basic levels
of literacy and numeracy needed to function effectively
in the adult world, schools should also be engaged in
a concerted effort to counter the rise in heart defects,
obesity, asthma, diabetes and other chronic illnesses
that can be exacerbated by poverty, a lack of awareness
and poor self-esteem. Investment in health education
for all ages will pay off in the future in a reduction in
healthcare costs and a more energised, reliable workforce,
as well as a more enlightened, caring population. It will
also eradicate the current shameful differences in life
expectancy across the city-region.
Context
The MP (Dawn Primarolo) approached the Bristol Junior Chamber about running a pilot project to identify challenges to developing the economy of South Bristol. In the view of the MP South Bristol is a neglected part of the city. The pilot started in April 2014.
Update and learning
The MP interest acted as a catalyst to generate partnership working amongst the Council, LEP, Federation of Small Businesses, Bristol Junior Chamber, Business West and Knowle West Media Centre.
There was no budget to run the pilot at the start, however, by partners working together we successfully obtained a small grant from the LEP. This covered the cost of consultancy to take the project forward, survey work and to run a conference. There is sum of money remaining to support future initiatives.
Two surveys of businesses in the area were carried out by the FSB and Business West – these highlight the main issues as skills, transport and business rates.
Delivery would have been faster if funding was available at the beginning of the pilot.
FSB and BCC already had a strong working relationship on initiatives e.g. High Streets/Local centres, Meet the Buyer.
Local community organisation support (e.g. Knowle West Media Centre) provided a different and useful perspective. We suggest involvement of more community based organisations from the start. The City of Bristol College has recently been added to the steering group.
Representative organisations all involved, but need to get more businesses directly involved in the project steering group. Interest from the business community was generated via the conference.
Conference in March 2015 was well attended and there was interest from attendees about being involved going forward.
Bristol City Council commissioned an Employment Sites & Premises Assessment. This will inform future strategy development.
Needed to set out more clearly the measurable aims of the project and deliverables at the start.
Need to link up to other strategic work e.g. Employment & Skills Strategy.
We would welcome the involvement of North Somerset Council going forward to ensure linkage to their development plans on the southern fringe of the city.
Forward plan
Develop Economy Strategy utilising and building upon the existing partnership.
Hold Start-Up/Jobs Fair in Autumn 2015.
Develop a South Bristol brand including website and communications.
Context
The MP (Dawn Primarolo) approached the Bristol Junior Chamber about running a pilot project to identify challenges to developing the economy of South Bristol. In the view of the MP South Bristol is a neglected part of the city. The pilot started in April 2014.
Update and learning
The MP interest acted as a catalyst to generate partnership working amongst the Council, LEP, Federation of Small Businesses, Bristol Junior Chamber, Business West and Knowle West Media Centre.
There was no budget to run the pilot at the start, however, by partners working together we successfully obtained a small grant from the LEP. This covered the cost of consultancy to take the project forward, survey work and to run a conference. There is sum of money remaining to support future initiatives.
Two surveys of businesses in the area were carried out by the FSB and Business West – these highlight the main issues as skills, transport and business rates.
Delivery would have been faster if funding was available at the beginning of the pilot.
FSB and BCC already had a strong working relationship on initiatives e.g. High Streets/Local centres, Meet the Buyer.
Local community organisation support (e.g. Knowle West Media Centre) provided a different and useful perspective. We suggest involvement of more community based organisations from the start. The City of Bristol College has recently been added to the steering group.
Representative organisations all involved, but need to get more businesses directly involved in the project steering group. Interest from the business community was generated via the conference.
Conference in March 2015 was well attended and there was interest from attendees about being involved going forward.
Bristol City Council commissioned an Employment Sites & Premises Assessment. This will inform future strategy development.
Needed to set out more clearly the measurable aims of the project and deliverables at the start.
Need to link up to other strategic work e.g. Employment & Skills Strategy.
We would welcome the involvement of North Somerset Council going forward to ensure linkage to their development plans on the southern fringe of the city.
Forward plan
Develop Economy Strategy utilising and building upon the existing partnership.
Hold Start-Up/Jobs Fair in Autumn 2015.
Develop a South Bristol brand including website and communications.
Context
The MP (Dawn Primarolo) approached the Bristol Junior Chamber about running a pilot project to identify challenges to developing the economy of South Bristol. In the view of the MP South Bristol is a neglected part of the city. The pilot started in April 2014.
Update and learning
The MP interest acted as a catalyst to generate partnership working amongst the Council, LEP, Federation of Small Businesses, Bristol Junior Chamber, Business West and Knowle West Media Centre.
There was no budget to run the pilot at the start, however, by partners working together we successfully obtained a small grant from the LEP. This covered the cost of consultancy to take the project forward, survey work and to run a conference. There is sum of money remaining to support future initiatives.
Two surveys of businesses in the area were carried out by the FSB and Business West – these highlight the main issues as skills, transport and business rates.
Delivery would have been faster if funding was available at the beginning of the pilot.
FSB and BCC already had a strong working relationship on initiatives e.g. High Streets/Local centres, Meet the Buyer.
Local community organisation support (e.g. Knowle West Media Centre) provided a different and useful perspective. We suggest involvement of more community based organisations from the start. The City of Bristol College has recently been added to the steering group.
Representative organisations all involved, but need to get more businesses directly involved in the project steering group. Interest from the business community was generated via the conference.
Conference in March 2015 was well attended and there was interest from attendees about being involved going forward.
Bristol City Council commissioned an Employment Sites & Premises Assessment. This will inform future strategy development.
Needed to set out more clearly the measurable aims of the project and deliverables at the start.
Need to link up to other strategic work e.g. Employment & Skills Strategy.
We would welcome the involvement of North Somerset Council going forward to ensure linkage to their development plans on the southern fringe of the city.
Forward plan
Develop Economy Strategy utilising and building upon the existing partnership.
Hold Start-Up/Jobs Fair in Autumn 2015.
Develop a South Bristol brand including website and communications.