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Nicole Lazzaro
Nicole Lazzaro
Entertainment & Humor
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www.xeodesign.com © 2013 XEODesign, Inc. @NicoleLazzaro nlazzaro@xeodesign.com #ConversionCamp The 4 Keys to Fun SAM March 4, 12014 www.xeodesign.com XEODesign®
www.xeodesign.com © 2013 XEODesign, Inc. 2 100 Million Player Experiences www.xeodesign.com XEODesign®
XEODesign® www.xeodesign.com 3 Tilt World iOS Game Planted 10 Thousand Trees
www.xeodesign.com © 2013 XEODesign, Inc. XEODesign® www.xeodesign.com 4 Unlock Human Potential Through Play
www.xeodesign.com © 2013 XEODesign, Inc. WTF? www.xeodesign.com XEODesign® 5 Where’s the Fun?
www.xeodesign.com © 2013 XEODesign, Inc. 6 XEODesign Adds the Fun! www.xeodesign.com XEODesign®
www.xeodesign.com © 2013 XEODesign, Inc. XEODesign® www.xeodesign.com 7 Measured Emotion on Players Faces
www.xeodesign.com © 2013 XEODesign, Inc. XEODesign® www.xeodesign.com 8 Novelty Challenge Friendship Meaning
www.xeodesign.com © 2013 XEODesign, Inc. XEODesign® www.xeodesign.com 9 User Experience vs. Player Experience
www.xeodesign.com © 2013 XEODesign, Inc. 10 Activity Loops Create Emotion www.xeodesign.com XEODesign®
11 Free Download at 4K2F.com www.xeodesign.com XEODesign®
XEODesign® www.xeodesign.com 12 Actions Unlock a New Language of Emotion
www.xeodesign.com © 2013 XEODesign, Inc. XEODesign® www.xeodesign.com Learning to Ski and Snowboard is Not 13 Fun
www.xeodesign.com © 2013 XEODesign, Inc. XEODesign® www.xeodesign.com 14 Are We On Vacation Or Did We Join the Army?
From a Place to an Experience XEODesign® www.xeodesign.com 15 Emotion Now an Interaction Design Tool
16 Challenges: Time Money Hassel www.xeodesign.com XEODesign®
Why they come back XEODesign® www.xeodesign.com 17 It’s Not the Snow, It’s the Experience
www.xeodesign.com © 2013 XEODesign, Inc. XEODesign® www.xeodesign.com 18 Team XEO Learns to Snowboard
www.xeodesign.com © 2013 XEODesign, Inc. 19 Simple Steps for the Beginner www.xeodesign.com XEODesign®
www.xeodesign.com © 2013 XEODesign, Inc. www.xeodesign.com XEODesign® 20 Easy Fun > Curiosity
• Snow angels www.xeodesign.com XEODesign® 21 Easy Fun > Curiosity
XEODesign® www.xeodesign.com 22 Easy Fun Controls, Creativity, Exploration, Fantasy
www.xeodesign.com © 2013 XEODesign, Inc. • SSX Tricky Off Track Exploration XEODesign® www.xeodesign.com 23 Off-Track Exploration in SSX Tricky
www.xeodesign.com XEODesign® 24 Easy Fun Applied
XEODesign® www.xeodesign.com 25 Easy Fun > Fantasy Exploration Roleplay
XEODesign® www.xeodesign.com 26 Easy Fun > Fantasy Exploration Roleplay
1. Controls 2. Creativity 3. Exploration 4. Fantasy XEODesign® 27 Easy www.xeodesign.com Fun > Curiosity Wonder Surprise
www.xeodesign.com © 2013 XEODesign, Inc. www.xeodesign.com XEODesign® 28 Hard Fun > Fiero o/
“I always know how my husband feels about a game. If he screams, „I hate it! I hate it! I hate it!‟ I know two things: 1 he will finish it and 2 he will buy version 2.” ~ wife of a hard core game player XEODesign® Hard Fun > Fiero o/
Modified from “Flow” Csikszentmnihalyi XEODesign® www.xeodesign.com Hard Fun Difficulty and Skill > Fiero o/ (epic 30 win)
XEODesign® www.xeodesign.com 31 Hard Fun Come Back to Master Additional Features
www.xeodesign.com © 2013 XEODesign, Inc. XEODesign® www.xeodesign.com 32 My First Victory! Hard Fun > Fiero o/
www.xeodesign.com © 2013 XEODesign, Inc. Ideas XEODesign® www.xeodesign.com 33 Long Term Goal in Achievable Steps Burton
• Skitracks XEODesign® For Manywww.xeodesign.com Race Times and Points Not 34 Fun
XEODesign® www.xeodesign.com Long Term Goal Achievable Steps Burton Star35 Wars
1. Goals 2. Obstacles 3. Strategy & Skills XEODesign® www.xeodesign.com 36 Hard Fun > Frustration, Fiero o/ , Relief
37 People Fun > Amusement www.xeodesign.com XEODesign®
www.xeodesign.com XEODesign® People 38 Fun
www.xeodesign.com © 2013 XEODesign, Inc. XEODesign® www.xeodesign.com 39 People Fun: Ways to Interact and Connect
www.xeodesign.com © 2013 XEODesign, Inc. XEODesign® www.xeodesign.com 40 People Fun: Ways to Interact and Connect
XEODesign® www.xeodesign.com 41 People Fun: Find and Share with Friends
www.xeodesign.com XEODesign® 42 People Fun: Generosity
XEODesign® www.xeodesign.com 43 People Fun: Excuses to Socialize
1. Communicat e 2. Cooperate 3. Compete XEODesign® www.xeodesign.com 44 People Fun > Amusement, Schadenfreude, Amici
www.xeodesign.com © 2013 XEODesign, Inc. 45 Serious Fun > Excitement www.xeodesign.com XEODesign®
Serious Fun Enhances the 46 Win www.xeodesign.com XEODesign®
Serious Fun XEODesign® www.xeodesign.com 47 Serious Fun: Swiffer & Candy Crush = Same Game
Serious Fun XEODesign® 48 Realwww.xeodesign.com World Impact = Time Well Spent
XEODesign® www.xeodesign.com 49 Tempting to Badge Everything Epic Mix
www.xeodesign.com © 2013 XEODesign, Inc. 50 Serious Fun @ Work Sierra at Tahoe www.xeodesign.com XEODesign®
1. 2. 3. 4. XEODesign® Collect Complete Repeat Rhythm www.xeodesign.com 51 Serious Fun > Desire, Excitement, Learning
4 Keys to Increasing the 52 Fun www.xeodesign.com XEODesign®
www.xeodesign.com © 2013 XEODesign, Inc. Player Experience Design PlayShops Apps XEODesign® XEODesign.com nlazzaro@xeodesign.com 510 388 5368 www.xeodesign.com 53 XEODesign Unlocking Human Potential with Play

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