28. Brandmoving Principles
Move On - reinvent yourself
Move Inside - make yourself secretive
Move Outside - study yourself as others see you
Move to the Future - the world does change, do you?
Move Home - are you all over the place? Doing everything?
reMove - are your traditions and habits useful?
Move employees - are you working for them?
30. Brandmoving Principles
Move Consumers - do they love your products?
eMove - become your own medium
Move Minds - does the world know how wise you are?
Move Ahead - redefine your category to become #1
Move Products - create products that communicate
Move Up - dare to show yourself at your best
Movement - become one.