When Employees Become Brand Advocates

www.hrsummitexpo.com #HRSE15@NewToHR
WHEN EMPLOYEES
BECOME BRAND
ADVOCATES

www.hrsummitexpo.com #HRSE15@NewToHRwww.hrsummitexpo.com #HRSE15@NewToHR
PEOPLE ARE YOUR CHANNEL,
brand is just the funnel!

TECHNOLOGY DEMANDS
MORE OF HUMANS
• Frees us from repetitive tasks
• Forces us to use more of our higher level abilities
• Flexibility
• Creativity

PEOPLE
Your team is your
greatest untapped
resource for promoting
your brand!

BENEFITS OF SOCIAL ENGAGEMENT
& EMPLOYEE ADVOCACY
Increasing
awareness of
the company
brand
Improving
brand position
in search
engine results
Making it
easier for
customers to
find answers to
their questions
online
Improving the
brand’s ability
to hire the best
job candidates
Employees
recognised as
thought leaders

Can you imagine the power of
your business connecting all
your employees externally &
internally via social
platforms?

GOING BACK TO THE BASICS…
Organisational
Culture
Employer
Branding
Employee
Experts/
Influencers
Employee
Brand
Advocate
Social Media

REACH OUT TO YOUR
EXTERNAL MARKET
People trust
information from
their networks.
People want the
best deal, where
does it come from
and what is the
authenticity of
transaction.

HOW TO TURN YOUR EMPLOYEES
INTO BRAND ADVOCATES
Employee roles
are
interdependent.
It is like a
network of
salespeople
working full-
time at their
coffee break.
Employees
must live your
brand.
Employees must
demonstrate your
brand’s
behaviour, beliefs
and culture.
Coordination is
key!

HOW CAN INTERNAL SUBJECT
MATTER EXPERTS BE IDENTIFIED?
#HRSE15
Employees that use
social media daily
Employees that
regularly speak at
external events
Develop a list of all the
team and individuals
internally that are
recognised as experts
externally
Employees that have
published external
articles
Remember
That diverse internal perspectives attract different and
very specific demographics

CONNECT WITH EXTERNAL
INFLUENCERS
Identify
External
Influencers.
Help your brand
advocate
connect with
external
influencers on
topic.
Communicate
with external
influencers –
vital &
profitable.

CHANGE & VALUE YOUR SOCIAL HR STRATEGY
What is the diffusion…
of new digital trends as
Cloud . Mobile . Social &
Business intelligence to the
processes of HR?

BRAND & PEOPLE / HR
The Many Benefits Of Power HR

HOW CAN YOUR
ORGANISATIONAL
CULTURE HELP?
• Clear and simple messages about how the
influencer offers value.
• Your brand advocates should not be defined by
their job title!
• What is your company famous for? … How
can you sell those unique benefits?
• Help build positive networks that add value.

Supply employees with
images & graphics for
marketing campaigns.
Encouraging social
media use, make it as
easy as possible to
share brand experience.
Let them be actively
involved as the
ambassador of the
company.
Add “share/like” buttons
to your company
website.
SPREAD THE PASSION OF
YOUR ORGANISATION

Demonstrate
the benefits of
social media.
Show how
social media
activities could
help the
company.
Encourage so
they to begin
sharing their
opinions and
expertise.
Trust your
employees, let
them talk about
how they like
work.
Share with your
employees how
they can frame
their story best
via their preferred
channel.
TRAIN YOUR EMPLOYEE EXPERTS &
INFLUENCERS ON ADVOCACY WITH
SOCIAL MEDIA

Be mindful of Brand
Supporting
Behaviours.
Give clear and
consistent
messages.
Evaluate your brand
– reinvent your brand
advocates + make
adjustments.
Engage and
Motivate.
Do NOT Go Overboard

REWARD
• Long Term Program.
• Keep Employees Engaged and interested.
• Build Strong Relationships (you care!!).
• Your Employees, Are Your Customers.

SUMMARY
Create a
Social
Business
Culture.
Make your
Brand Useful
and Valuable to
others.
Become that
Employee
Brand Magnet
that Compels,
Motivates and
Excites.
Key Steps to a Happy and
Successful Workforce Full of
Brand Advocates:

For more insights contact New To HR directly
info@newtohr.com I http://newtohr.com I @NewToHR
Remember
Empowering employees to become Brand
Advocates is a way to Engage an active market
with low risk and high return!

When Employees Become Brand Advocates

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