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Tablet Research
1.
2. In just 3 years, tablets have
already overtaken
smartphones with having
8% of global traffic
compared to smartphone’s
7%.
Tablet is becoming popular
medium for ecommerce
engagement and a primary
tool of mobile browsing.
3. Tablet Usage
Tablets are also becoming educational tools for students
in the UK.
Ipads are having a significant impact on learning and
developing changes in pedagogy.
This success as an educational tool explains the
motivation to create and improve applications that
lead to quality work, achievement and collaboration.
4. Internet users in the UK
are more likely to use
tablets than smartphone
as a mobile tool for
browsing and this
preference for tablets is
higher than other
nations such as US,
Canada and Australia.
However, in Fareast
countries, consumers are
more inclined towards
smartphones than
tablets.
5. Tablet demographic
tablet usage is at its highest between 25 to 34-year
olds, while overtaking smartphones only for 35 to 54-
year olds and having a massive allure for those who are
55 years or older.
7. Tablet in Future
Daily usage of Ipad is increasing and 46.6% of people
are spending 2-5 hours a day on their device (Business
Insider).
By 2015 the number of online video consumer will
reach 1.5 billion. (Cisco System)
About 52% of UK population and two-third of internet
users will have access via tablets in the UK by 2017 (E-
Marketer)
It is expected that 11.6 million of Ipad users represent
18.2% of 59% of UK tablet user population and the
growth will continue to slow by 2017. (E-Marketer)