A trade show is a place where you can make a lot of sales by showing off your brand. But if you're not sure how to stand out, it can be hard to get people to notice your booth. In this Slide, I'm sharing my top tips for making your trade show stand out from the crowd and get more visitors!

1. How to make
trade show
booth stand out
TRADE SHOWS ARE ONE OF THE BEST ROI
MARKETING CHANNELS THAT HELP ORGANISATIONS
CONNECT WITH PROSPECTIVE CUSTOMERS.

2. Importance of
Lighting
Incorporating backlighting in your booth makes it more
visible from long distances. Backlighting illuminates your
chosen image or materials from within or behind the booth.
LED lighting offers more options to brighten your booth.

3. Choosing three
colours and
designs
Using bright colours or highly contrasting colours for
designs helps to highlight display elements and your
organisation’s message effectively. Choosing very few
colours or too many colours may not impress your
prospective customers at the trade show.

4. Selecting your
giveaway prizes
Select the best giveaway prizes for your visitors who can
probably turn to be your prospective customers. Instead of
choosing the cheapest item as a giveaway, choose
something of high quality that will be of use.

5. Interactive
product
demonstration
Having interactive product demos in the trade show will help
to impress your visitors and let them know more about your
brand and your products. Ensure all interactive demos reflect
your brand to achieve your product goals.

6. Virtual
presence in
social media
platforms
In this digitised world, integrating your presence in the
trade show and social media increases the impact of your
brand and the products.
Start using social media platforms announcing your
presence in the trade show much before it starts. Run
teaser videos and inform viewers about your part in the
trade show and how your brand and products will bring a
change in their lives.
Keep posting updates on social media platforms about
important events your organisation will take part in the
trade show.

7. Conducting surveys
A survey may help to test the knowledge of customers about your products and what changes they want
in your products. The data generated from surveys can help to improve your products and even
introduce changes in your marketing plan and your approach to reach prospective customers.

8. Compiling
email list
With a registration counter in your booth, it is easy to get the
list of visitors. Or else you can ask them to leave their names
and email for your reference.

9. Investing in display solutions
Using your latest products to build a creative display near the entrance or inside the booth may impress your
visitors at once. Installing a brochure stand in your booth will help you communicate with every visitor who walks
past your booth.
Digital signage displays with a commercial advertising video or text or images may engage your prospective
customers and others alike.

10. Conclusion
Trade shows help organisations to exhibit information about their brands and
their latest products in the market.
Your booth at the trade show will help you increase brand awareness among
common people, build a new relationship with prospective customers and
keep the existing customers. It also helps to increase leads and sales at the
same time to benefit the organisation in the long run.